请求策略理论研究简

“请求”属于一种常见的言语行为,而“请求策略”是语用学相对集中的研究领域,但是理论上的阐释往往不足。因此,本研究选择请求策略的相关理论为研究对象,在介绍请求定义及组成的基础上,论述了交际能力与语用能力、语言语用能力与社交语用能力、言语行为理论、面子理论、礼貌理论等内容,并且进一步探讨了相关理论在请求策略研究上的应用。     

中国与东盟国家双向投资关系分析及对策研究

东南亚国家与中国山水相连,文化习俗相近,双方商业合作和友好往来历史悠久,随着中国与东盟经济的快速发展以及自贸区的启动,双方合作空间进一步拓展,发展前景将更加广阔。投资合作是中国—东盟经贸合作的强大推动力,这得益于中国—东盟自由贸易区《投资协议》开始实施,双方开放投资市场,改善投资环境,降低贸易壁垒,为双方企业创造更多投资机会。     

船舶产业投资基金发展路径研究

文章从我国目前与船舶相关的产业投资基金现状入手,通过分析,揭示了目前我国船舶产业投资基金的问题主要有:投资环境中存在的三大矛盾;未充分吸收和引导民间资本,以及对船舶企业经营管理的参与化程度不高。针对这些问题,提出了我国船舶类产业投资基金发展的步骤和策略。     

独立学院非英语专业英语学习者动机激发策略研究

本文研究以Dornyei与Otto的二语学习动机过程模式为基础,探讨激发和维持独立学院学生英语学习动机的有效策略。     

The unique effects of environmental strategies in health promotion campaigns: a review

Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.     

A comparative study of crisis communication strategies between Mainland China and Taiwan: The melamine-tainted milk powder crisis in the Chinese context

The purpose of this paper is twofold: (1) to identify and compare the crisis communication strategies (CCSs) that organizations used to respond to a congenetic melamine-tainted milk crisis in two Chinese societies (i.e., Mainland China and Taiwan), and (2) to explore the underlying political and media system reasons that led to the differences. Content analysis and discourse analysis of media coverage were used. The most significant finding is that Sanlu (a Mainland China-based organization) and KingCar (a Taiwan-based organization) demonstrated inverse pattern of the CCS adoption. Specifically, according to Coombs’ (1998) defense-accommodation continuum, Sanlu's CCSs moved from defensive to accommodative pole as time went by whereas, in contrast, KingCar started with accommodative strategies and moved towards the defensive pole gradually. Besides, the results showed that both organizations adopted denial, corrective action and apology strategies. However, on the Sanlu part, the most frequently used strategy was denial, while KingCar used justification most often. Moreover, this paper suggests that besides cultural dynamics, political and media systems also play a part in corporate selection of CCSs, and they are among the most important factors that should be taken into account to explain the differences in societies even with an identical traditional culture.     

Ethnic appeal: A self-defense tool for Kenyan politicians

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting – in this case Kenya – reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians – ethnic appeal.     

外贸函电的拒绝策略及语用分析

拒绝是威胁听者积极面子的言语行为,因而要采取各种策略进行补救。外贸函电的拒绝策略分为直接策略和规约策略。规约策略由于同时遵守了合作原则和礼貌原则,从而减少了对于对方面子的威胁,因而在外贸函电中被广为使用。     

运用反思性策略培养大学生的创新能力

知识经济时代的到来对人才培养提出了崭新的要求。在高等教育教学中,如何加强创新教育,培养学生的创新能力,是当今高等教育发展问题中的重中之重。反思高等教育现状,检视其在培养学生创新能力方面的弊病并在此基础上,研究如何运用反思性策略来培养学生的创新能力。     

地方高职院校师资队伍建设中存在的问题与对策

本文对地方高职院校师资队伍建设中存在的问题与对策加以论述。