我国企业品牌定位的五层次研究

近年来中国企业的品牌建设取得了可喜的成绩,出现了许多优秀品牌,这些品牌凭借独特、合适的定位取得了成功。但企业在品牌定位方面存在许多误区,如把品牌定位看作产品定位、品牌定位模糊,缺乏差异性和明确的核心价值、品牌盲目延伸导致定位混淆等问题。因此,产品品牌定位必须树立正确的定位理念,应用正确的品牌定位方法。正确的品牌定位方法可分为产品特征定位、物质利益定位、情感利益定位、个性定位以及价值观定位共五个层次。     

Education,identity, and ideology: the Islamic movement and Moslem religious education in Israel

The Islamic Movement, which is called in Arabic Al-harakaat al-islamiyya or Al-haraka al-islamiyya, has, since its foundation in the 1970s, placed emphasis on education, especially the dissemination of the Islamic message. After the movement scored significant successes in local authority elections, its influence increased on the ideological guidelines according to which some of the Arab education system is partially or fully shaped. The article discusses the split in the movement within the State of Israel, and the differences between the southern and northern faction. It also compares Islamic education and Arab education within Israel and abroad in Europe, in countries which have large immigrant Moslem populations.

The education system that the Islamic Movement tries to develop symbolizes the complexity of the relations between it and the state authorities. They are aware that the authorities will not help in differentiation and separation and will not cease from the constant supervision of the movement's educational institutions. Therefore, their choice of a synthesis between formal and informal education or of a partition between pedagogic state education and moral study classes, is a rational, calculated choice, taking into consideration the reality of a cultural – ethnic – national minority.     

数字营销传播背景下的新型社会形态研究

随着数字营销传播的发展,社会形态发生了巨大的改变.数字营销传播的载体改变了传统的生活方式,让消费和传播变得更加精准,各种各样私人化的定制服务满足了人们个性化的需求.这种新型的营销传播方式让消费者在市场中占据了主导位置.数字技术在改变生活方式的同时,也改变着人们的认知系统和价值观念.经过数字营销传播的洗礼,社会结构重新部落化,沟通变得更加平等.行业之间开始融合,不同领域的行业边界变得模糊不清.以往的营销传播理念已无法满足当今大变革时代的需求,新型社会形态需要全新的营销传播理论与之相对应.     

一中华优秀传统文化与社会主义核心价值观的内在契合

对于社会主义文化强国建设而言,中华优秀传统文化、社会主义核心价值观是不可或缺的重要话语体系,是国家软实力的显著标志。中华优秀传统文化与社会主义核心价值观在逻辑运演与实践运行上体现出密不可分、水乳交融的内在契合。中华优秀传统文化是社会主义核心价值观的涵养之源,社会主义核心价值观是弘扬中华优秀传统文化的价值导引,中华优秀传统文化与社会主义核心价值观可以实现现实联动。只有寻求中华优秀传统文化与社会主义核心价值观的静态支撑、动态联缀,才能更好构筑"四个全面"战略布局的价值向度,强力推进中华民族伟大复兴中国梦的顺利实现。     

西部农村中小学生性价值观培育现状及根源分析

在我国西部地区的广大农村,由于各方面条件的限制,西部农村中小学生的性意识成长和性价值观培育方面的系列问题令人担忧。家庭教育、学校教育和社会教育在对中小学生的性价值观培育过程中都存在一定程度的缺失,难以形成有助于中小学生性价值观念培育的良好社会环境。在网络色情的冲击下,中小学生成长中的性道德观被网络色情扭曲和肢解,性道德认知被失控的性乱象颠覆和异化,这些现象主要根源在于性文化的无序性、性道德观的冲突性、性行为的失范性。     

Statistical inference based on generalized Lindley record values

This paper addresses the problems of frequentist and Bayesian estimation for the unknown parameters of generalized Lindley distribution based on lower record values. We first derive the exact explicit expressions for the single and product moments of lower record values, and then use these results to compute the means, variances and covariance between two lower record values. We next obtain the maximum likelihood estimators and associated asymptotic confidence intervals. Furthermore, we obtain Bayes estimators under the assumption of gamma priors on both the shape and the scale parameters of the generalized Lindley distribution, and associated the highest posterior density interval estimates. The Bayesian estimation is studied with respect to both symmetric (squared error) and asymmetric (linear-exponential (LINEX)) loss functions. Finally, we compute Bayesian predictive estimates and predictive interval estimates for the future record values. To illustrate the findings, one real data set is analyzed, and Monte Carlo simulations are performed to compare the performances of the proposed methods of estimation and prediction.     

Parenting Style,Child Emotion Regulation and Behavioral Problems: The Moderating Role of Cultural Values in Australia and Indonesia

Abstract

Research has shown that the congruence of parenting styles with cultural values, rather than parenting styles alone, impacts child adjustment. This study examined if parents’ cultural values moderate the relationships between parenting styles and child outcomes across both an individualist culture (Australia) and a collectivist culture (Indonesia). Three hundred and eighty-seven parents of 2–10-year-old children from both countries reported their parenting styles, the importance of the collectivistic values (security, conformity, and tradition), and their child's emotion regulation and behavioral problems. In both countries, authoritative parenting was associated with higher child emotion regulation and lower levels of behavioral problems, and authoritarian parenting was associated with lower child emotion regulation and higher levels of behavioral problems. Although cultural values did not moderate the relationship between authoritarian parenting and child adjustment, in both countries greater importance placed on tradition attenuated the positive effect of authoritative parenting on child outcomes.     

Values and happiness among Asian adolescents: a cross-national study

Despite policy efforts to increase adolescent happiness, their impact has been unsatisfactory. Their limited impact may be rooted from a discrepancy between values that adolescents pursued and those that the policies were based on. To provide policy implications, our study aims to identify prevailing values for South Korean, Japanese, and Chinese adolescents and to examine the relationship between the values and self-rated happiness (SRH). A cross-sectional study was conducted using survey data collected on approximately 2000 middle and high school students (7th to 12th school grade) from each country in 2008. Firstly, an explanatory factor analysis was conducted to identify salient adolescent values from each country. Subsequently, a multiple logistic regression analysis was conducted for each population group to examine the relationship between the identified values and adolescent SRH after controlling for sociodemographic characteristics. We found that benevolence and altruism were positively associated with adolescent SRH in all three population groups. Patriarchy was associated with SRH positively in Chinese yet inversely in Japanese. Success pursuit was inversely associated with SRH in Korean. Policy efforts based on values of communities or social harmony may benefit adolescents’ SRH in these three countries.     

Interactive profit-planning systems and market turbulence: A dynamic capabilities perspective

This article describes, theorizes and empirically investigates the concept of interactive profit-planning systems (PPS) through the lens of the dynamic capabilities logic. With this conceptualization: interactive PPS capabilities comprise budgeting, forecasting and results-reporting routines, in which top and middle managers interact to create knowledge for sensing, seizing, and business model reconfiguring (to manage strategic business change). Survey data from 331 Australian firms is analyzed employing partial least squares structural equation modeling. The data provides support for two hypotheses: (1) greater market turbulence strengthens the positive effect of interactive PPS capabilities on business unit performance; and (2) greater market turbulence strengthens the positive effect of flexibility values (of organizational culture) on interactive PPS capabilities. Our findings show that interactive PPS capabilities function according to the salient tenets of the dynamic capabilities logic, and clarify the beneficial roles of formal cybernetic control systems and the intertwined involvement of top and middle managers in using dynamic capabilities.