多媒体案例教学在市场营销学教学中的应用

从科学分组、具体应用、如何合理评价学生三方面进行研究突破,提出与以往完全不同的多媒体案例教学模式。这种方法不仅能使学生充分掌握市场营销理论知识,而且对目前很多高校应用型人才的培养起到了非常重要的作用。     

昌黎葡萄酒业品牌营销分析

从昌黎葡萄酒品牌营销现状分析入手,通过对昌黎葡萄酒业品牌营销的必要性分析,指出昌黎葡萄酒业发展品牌营销中存在品牌意识和品牌管理模糊、品牌内涵和附加价值低、企业缺乏品牌保护意识、产业整体品牌竞争力差等一些问题,提出应提升产品质量与品质、制订品牌科学发展规划、完善产业内法律法规、发挥产业集群优势来解决昌黎葡萄酒业在品牌营销中遇到的问题。     

电视频道专业化的困境与策略

频道专业化是世界电视发展的潮流。我国在电视频道专业化的进程中存在一些问题。在此,从盈利模式、受众细分、频道定位等方面深层次剖析限制我国频道专业化发展的瓶颈,并借鉴国际上成熟的专业化频道的运作经验,有针对性地提出了一系列频道专业化的建设思路和营销策略,以求能对电视业务界有借鉴、指导意义。     

‘I Want to Persuade You!’ – Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign

In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing (CRM) was addressed as a boundary condition. In an experiment, we varied the persuasion strategy (explicit vs. implicit), the communicator’s prior experience with social engagement (yes vs. no), and the specific marketing strategy (CRM vs. non-charity marketing). As expected, in the non-charity marketing condition, explicit (vs. implicit) persuasion was more effective when the communicator had prior experience in social engagement. In the CRM condition, explicit (vs. implicit) persuasion was less effective when the communicator had prior experience in social engagement; when no prior experience was reported, persuasiveness increased.     

The influence function of the optimal bandwidth for kernel density estimation

Theories about the bandwidth of kernel density estimation have been well established by many statisticians. However, the influence function of the bandwidth has not been well investigated. The influence function of the optimal bandwidth that minimizes the mean integrated square error is derived and the asymptotic property of the bandwidth selectors based on the influence function is provided.     

Weighted simulated integrated conditional moment tests for parametric conditional distributions of stationary time series processes

In this article, we propose a weighted simulated integrated conditional moment (WSICM) test of the validity of parametric specifications of conditional distribution models for stationary time series data, by combining the weighted integrated conditional moment (ICM) test of Bierens (1984 Bierens, H. J. (1984). Model specification testing of time series regressions. Journal of Econometrics 26:323–353.[Crossref], [Web of Science ®] , [Google Scholar]) for time series regression models with the simulated ICM test of Bierens and Wang (2012 Bierens, H. J., Wang, L. (2012). Integrated conditional moment tests for parametric conditional distributions. Econometric Theory 28:328–362.[Crossref], [Web of Science ®] , [Google Scholar]) of conditional distribution models for cross-section data. To the best of our knowledge, no other consistent test for parametric conditional time series distributions has been proposed yet in the literature, despite consistency claims made by some authors.     

How Can Low‐income Countries Gain from a Framework Agreement on Climate Change? An Analysis with Integrated Assessment Modelling

By using the integrated assessment model RICE this article carries out a scenario analysis with different assumptions about international negotiations on climate change, in particular hypothesising about reduction in targets for greenhouse gas emissions, technology transfers and financial transfer programmes. It finds that, in terms of growth, developing countries and in particular sub‐Saharan Africa will benefit from agreements that reduce the level of pollution and promote technological diffusion. Moreover, when developed countries are subject to emissions limits and poor regions have no such commitments, financial transfers from rich to developing countries for adaptation and mitigation enhance pro‐poor growth and help the effectiveness of poor countries in reducing emissions.     

集成化供应链药事服务项目在药品流通管理中的应用

面对新医改的要求以及医院间日益激烈的竞争,如何在提高医院的整体服务质量的同时不断降低医院的运营成本,更好地为患者服务已经成为医院管理的重要内容.其中降低药品流通成本又是最核心的因素,也是社会普遍关注的热点话题.为此,采用信息化手段,通过对医院药品流通的数个环节的整合重构,采用一体化的管理模式开发集成化供应链药事服务项目.通过该项目的实施减少了药品流通环节及药品流通成本,提高了药品周转率,降低了药品库存量及药品占用款,实现了医院药品流通的精细化管理.为医院药品流通的科学管理奠定了实践基础,同时转变了管理理念,提升了医院的核心竞争力.     

传统文化资源产业化的路径分析

传统文化资源与现代文化资源相对应,具有文化资源的一些共性特征,其中最本质的特征是创意性。传统文化资源产业化的路径包括同心圆扩散、链式扩散和融合扩散等方式。同心圆扩散既与产业化的地理范围有关,又与其业务范围有关;链式扩散主要指在价值链、生产链和产业链方面的扩散;融合扩散包括了传统文化资源与第一产业、第二产业和第三产业的融合。政府管理、行业协会、产品和人力资源等方面存在的问题构成了传统文化资源产业化的障碍,而加快文化体制改革,加强行业监管,促进信息流动,重视文化产业人才的培养有助于破除这些障碍。