电视品牌构造体系初探

品牌战略被称为注意力经济时代企业竞争的重要利器,作为企业构造品牌战略所依托的核心载体,电视媒体同样需要构造出自身强大的品牌体系。电视品牌依靠品牌知名、品牌联想、品牌认知、品牌忠诚、及附着其上的专属资产建构品牌价值体系,同时借助电视产品核心元素的品牌化,也即是主持人及栏目的品牌化,打造品牌竞争力。     

广州大型零售企业发展滞后的成因及其治理思路

与上海、北京、深圳相比,广州一直没有酝酿出像上海百联、北京国美、深圳华润万家这样的全国性零售龙头企业。本文结合国际零售企业的发展脉络,在对零售企业发展的影响因素及其驱动力机行进行理论分析的基础上,从企业战略构建能力和外部环境因素两大角度探讨制约广州本土零售巨头诞生的成因。论文认为,广州本土零售企业要做强做大必须重新进行定位、创新经营模式,强化资本运作,加强高端人才的培养和引进;同时,还应该深化业态创新、实施差异化经营,寻找适合自己的发展道路。     

阅读测验中认知与元认知策略研究

语言知识、策略能力和情绪等心理和社会特征在语言使用中交互作用,并对语言沟通能力产生影响。文章采用定量与定性方法对其预测性及内部关联加以实证。研究发现二者关联度很强,元认知策略对绩效预测力显著强于认知策略。认知与元认知策略呈现相互嵌套模式,相同加工行动在不同情境中由于履行功能差异而转换角色。     

纳萨尔主义农村武装斗争——印度政府国内安全的头号威胁

论及印度纳萨尔主义农村武装斗争的历史与现状,农村武装斗争长期存在的原因以及印度政府的对策。目前,这一运动已发展成为一支不可忽视的农村武装力量,其产生的影响已成为威协印度国内安全的头号问题。     

From victims to winners: strategies of negotiation among relocated residents in demolition-compensation events in local China

It has been well documented by researchers that in China’s continual quest for modernisation and urbanisation, many urban and rural residents became displaced and portrayed as victims. A more important question however needs to be explored: do evicted residents learn from others to develop strategies to protect themselves from becoming victims? Through in-depth interviews, primary data collection, documentary research, this study has confirmed that for some evicted residents in Southern China’s urban fringes, when their land was appropriated by local government and developers and they were offered resettlement elsewhere, they did not behave passively to accept the terms of compensation dictated. Instead, they actively learnt from other dwellers who were evicted earlier to become well-organised, resourceful, and sophisticated negotiators in bargaining for their compensation. The group of rural residents proved that they could do better than the evicted urban residents, especially in terms of compensation-negotiation.     

汉语古诗词中缺省现象的认知解读和翻译策略

汉语古诗词往往通过设置空白激发丰富的言外之意。从认知的角度看,这些空白是诗人考虑到与读者共享一些知识而留在文中的缺省信息,也是读者在阅读过程中所激活的认知结构的空位,他们必须调用认知结构的默认信息(包括框架的默认值、脚本的隐含序列、隐含的隐喻源域或目标域、隐含的转喻次域或主域)填补空白才能获取其中的言外之意。在翻译过程中,译者须考虑到译入语读者的认知知识和文化传播的目的,采取明示或保留缺省信息的翻译方法,也就是认知默认值的显译或隐译策略。     

Longitudinal relations between behavioral inhibition and social information processing: Moderating role of maternal supportive reactions to children's emotions

Utilizing multiple measures of interpretive biases, the current study examined the roles of toddlers’ behavioral inhibition (BI) and maternal supportive reactions to children's negative emotions in relation to children's interpretive biases across middle to late childhood. Toddlers’ BI was measured during several laboratory tasks (n = 248) at 2 and 3 years of age. Mothers reported on their reactions to children's negative emotional expressions when children were 7 years old (n = 203), and children's interpretations of social cues were assessed at 7 and 10 years of age (n s = 179 and 161, respectively). Toddlers with high levels of BI expressed less positivity toward social engagement with unfamiliar peers during discussion of ambiguous social situations. Further, children with high BI were less likely to attribute the cause of negative social situations to external factors, particularly when mothers were less accepting of children's negative emotional displays. Findings are discussed in terms of cognition related to the interpretation of ambiguous and threat‐related social situations among temperamentally at‐risk children.     

基于图式理论的公安行业英语口语教学策略研究

本文运用图式理论探讨有效进行公安行业英语口语教学的相关策略。     

Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research

Scholars utilizing situational crisis communication theory (SCCT) mainly examine how attributed responsibility affects organizational reputation and how response strategies matched with the amount of attributed responsibility protect reputation. The findings on these 2 important questions have been mixed. A meta-analysis of 35 investigations from 24 studies published between January 1990 and March 2015 was conducted to explain the mixed findings and reveal average correlations. Attributed responsibility was strongly associated with reputation at –.54, and response strategies were only weakly associated with reputation at .23. Equally important, crisis vignette choice moderated the responsibility-reputation association. Crisis clusters, reputation measurements, sample choice, and crisis vignette choice moderated the match-reputation association. Theoretical, methodological, and practical implications were discussed.     

Fear,Defensive Strategies and Caring for Cognitively Impaired Family Members

One topic rarely addressed in the literature on older adults and interpersonal violence is the violence that can be experienced by family carers in relationship with a person living with cognitive impairment. This violence tends to remain hidden and is rarely framed as intimate partner violence. We examine how situations of intimidation and violence invoked fear in family carers and how they interpreted and reacted to these circum- stances. Interview and diary data were collected from family members who had previously or were currently experiencing some form of aggression in caring for someone with cognitive impairment or dementia. Drawing on discussions of fear and applying the analytic lens of defensive strategies, we explore how these carers responded to situations of intimidation and violence.