通信产业客户忠诚度的驱动研究

通信产业是我国国民经济发展的基础产业,伴随经济的发展和社会信息化程度的提高,通信消费日益增加。面对当前通信产业的竞争局面,客户忠诚度计划与管理成为运营商倍加关注的问题,本文将双因素理论运用于客户忠诚度研究,旨在探寻客户忠诚度的驱动因素,从而为客户忠诚度提出有效的提升策略。     

论创新型软件开发企业激励机制

对软件企业发展的基本模式进行了分析,阐明中国软件企业应坚持技术创新道路,以有效的组织激励机制确保企业创新步伐,并从生产力要素构成的形式变化入手,创建了维度分析方法,探讨了组织激励影响因素的关系和构成,在此基础上,提出了创新型软件开发企业激励机制建设的原则和内容,给出了绩效考评参考指标体系.最后结合金蝶软件的人力资源激励体系,对本文的研究内容进行了验证分析.     

无私动因论

一个人之所以能无私利人,是因为他一方面有爱人和报恩之心;另一方面他有完善自我品德之心;他之所以有爱人和报恩之心,是因为他的快乐和利益是他人给的,但是引发无私利他和完善自我品德行为的动因和动力是利己心,即无私利他行为的原动力     

Crescendo Model of Career Motivation and Commitment: Identity, Insight, and Resilience

This paper provides an experiential exercise to increase understanding of employees' career motivation and commitment and its relation to employees' perception of identity, insight, and resilience. Three separate conditions influencing employee attraction to career orientation are self-identity, insight, and resilience. These three component dimensions of employee career motivation are outlined and used to define an eight-phase crescendo model through which individuals tend to pass in their decision to form an affective career commitment. The analysis supports the notion of a stepwise movement from identity to insight to resilience in strengthening employees' career motivation and demonstrates how progressive phases are associated with career commitment. Although the levels and phases are progressively prepotent and valenced in predicting employee propensity to form an enduring career commitment, different patterns and paths through the phases for individuals are indicated.     

Social Constructs and Human Service: Managerial Sensemaking of Volunteer Motivation

Managers of volunteers in human service interpret their job and experiences through a cognitive construct grounded in past interactions and experiences. This construct—sensemaking—then guides the managers' perceptions of subsequent interactions with peers, volunteers, and supervisors. Volunteers similarly make sense of their surroundings through cognitive constructions grounded in their own experiences. Unfortunately, managers and volunteers do not always make sense of their surroundings in the same way. Research has demonstrated that supervisors and paid employees may not necessarily agree in their perceptions of such issues as, for example, employee motivation. Such differences can lead to disagreements about the meaning of behaviors and the design of reward systems, eventually compromising organizational performance. In this study, sensemaking of volunteer motivation was assessed from the manager's perspective and compared with a previous study of volunteers themselves. Differences in understanding such a primary question as why volunteers are present can reasonably be expected to have an impact on organizational effectiveness. Interestingly, the predicted outcome of a different sensemaking schema was not supported in either the understanding of motivation or in the relative importance assigned to altruism. Additional attributes of volunteer managers were also considered to determine if sensemaking is driven by environmental factors such as exposure to volunteers, tenure as a volunteer manager, or social roles associated with gender constructs. These additional attributes were not found to significantly affect the process of attribution of altruistic motives.     

北京公众参与志愿服务动机研究

人们参与志愿服务的动机是在综合内在需求与外在诱因的基础上建构而成的,可以分为理想型、回报型、学习型、交往型、盲目型五种类型。文章对北京公众就这五类动机的认同情况进行实证考察,进而分析和比较不同群体的志愿服务动机状况。在此基础上,文章提出了面对各类动机的基本态度,并着重就志愿服务项目设计、机制建设提出了政策建议。     

试论缩略语的理据:省力原则

词语缩略的原因是为了使语言的使用经济、省力,这已是学界的共识。然而,"省力"的内涵是什么?采用什么方法和原则对汉语词语进行缩略可以达到"省力"这一目的?这些问题为汉语缩略语的研究者们所忽略。事实上,"省力"涉及言语交际的双方言者与听者。言者为了省力将词语缩略的同时还必须考虑听者在理解上的省力,因为如果缩略语的形式让听者费解或误解便会导致不成功的交际。因此,词语缩略所采用的方法和原则必须使得言者与听者达成平衡和默契,这样才能达到真正省力的目的。     

互联网使用中的心理因素探析

互联网的使用行为既受心理因素的影响,也反作用于人的心理。通过对已有研究的分析,发现与互联网的使用行为发生相互作用的主要有动机、人格和性别心理特征等心理因素。对互联网使用中心理因素的探析,不仅对网络成瘾问题、互联网的合理利用等方面都有较大的启示作用,同时也有利于进一步推进对互联网使用心理的研究。     

浅谈成就目标理论的相关研究

成就动机是指个人对自己认为重要或有价值的工作不但愿意做,而且力求达到更高标准的内在心理过程。个人的年龄、性别、能力、成败经历、努力程度等主观因素以及工作性质、任务难度、社会环境等客观因素都是成就动机个别差异形成的原因。     

Occupational Stress and Psychological Well-Being in Emergency Services

Sources of occupational stress and their impact on job satisfaction and psychological well-being were examined in a questionnaire survey of 617 Malaysian firefighters. The role of coping strategies and work motivation as moderating factors were also tested. Sources of occupational stress had significant reverse correlations with job satisfaction and well-being. The hierarchical regression analysis was used to examine the moderating effect of work motivation and coping strategies on job satisfaction and psychological well-being. The result suggested that coping strategies and work motivation are one of the potential moderating variables between sources of stress and job satisfaction.