No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach Using Marketing Research Assessment

Abstract

In her presentation entitled “No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach” at the North Carolina Serials Conference April 2019, Kate Hill discussed marketing research strategies and outreach tools used to increase online users’ access to electronic resources and primary resources. In an effort to connect users to seldom-used resources, Jackson Library collaborated with university partners to develop surveys to identify the information-seeking behavior of its users and apply the gathered marketing research to strategically plan outreach activities.     

日本新订高中历史课程之特点与启示

2018年3月,日本发布新的《高等学校学习指导要领》。这是日本自第二次世界大战后70多年来,对高中课程最大规模的一次修订,体现了日本高中教育发展的新趋势,标志着日本从此告别“宽松教育”而走向“生存能力”教育。由“历史综合”“日本史探究”“世界史探究”组成的新高中历史课程,立足“人”的发展,构建了“必修+选修、通史+专题”的课程体系,课程内容更加突出本国史与世界史的联系,课程学习倡导“主题+探究”的学习方式。日本高中历史课程的内容设置及特点启示我们,高中历史课程编制应加强中国史与世界史的横向关联,课程内容应体现探究性学习要求。     

机器学习视角下中国去产能产业的识别

随着中国环境压力的增加,政府提出了供给侧改革,去产能是改革的主要内容,但是由于产业特征的实时演变,需要对政策进行完善。文章运用模糊C均值算法和支持向量机算法分析现阶段需要进行去产能的产业,结果发现在现行去产能政策中大部分行业是需要去产能的,但煤炭开采和洗选业以及铁路、船舶、航空航天和其他运输设备制造业已不适合继续去产能,同时将化学原料和化学制品制造业加入去产能行列中。     

Task-based learning approaches for supporting the development of social science researchers’ critical data skills

Conducting social science research is a complex process, and social science students face a number of learning challenges in order to develop their skills. Moreover, new sources and types of data including so-called big data are providing new opportunities for research, but also pose methodological challenges. In this article, we explore a task-based learning approach for teaching social science research methods. We draw on evidence from two case study learning tasks: (i) the collection and analysis of Twitter data; and (ii) designing and conducting a face-to-face and online survey. The students were guided to co-lead the tasks, apply their knowledge and then to critically reflect. The pedagogical framework of task-based learning provides opportunities to embed learning in new ways by integrating knowledge, practice and critical reflection. Task-based learning can create a dynamic learning environment and can empower students to develop their identities as researchers.     

Machine Learning Vasicek Model Calibration with Gaussian Processes

In this article, we calibrate the Vasicek interest rate model under the risk neutral measure by learning the model parameters using Gaussian processes for machine learning regression. The calibration is done by maximizing the likelihood of zero coupon bond log prices, using mean and covariance functions computed analytically, as well as likelihood derivatives with respect to the parameters. The maximization method used is the conjugate gradients. The only prices needed for calibration are zero coupon bond prices and the parameters are directly obtained in the arbitrage free risk neutral measure.     

我国图书馆员的专业教育与终身学习

首先阐述了专业教育和终身学习的涵义、目的、作用及二者的关系;进而从图书馆的行业特性、我国图书馆的人员现状和图书馆可持续发展的内在要求三方面论述了我国图书馆员进行专业教育和终身学习的重要性和迫切性;最后指出了新世纪图书馆员加强专业教育和终身学习的措施。     

Conceptualizing reflection in experience-based workplace learning

This paper seeks to understand key dimensions of reflection in experience-based workplace learning for research being collaboratively undertaken by scholars in Dutch and US research institutions. We systematically explore and compare Tara Fenwick’s analysis of five perspectives on cognition to distinguish among constructivist, psychoanalytic, situative, critical-cultural, and enactivist perspectives on reflection. Our aim is to examine how to conceptualize reflection so that one or more perspectives can complement our understanding of learning through experience at work. We position reflection not only from a practical but also from a theoretical perspective that moves beyond the individual focus of the constructivist perspective. Fenwick’s five perspectives are described in terms of whether and how reflection is utilized, key activities in the process of reflection, relative focus on the individual and/or the context, triggers for reflection, role of power and positionality, role of emotions, and reflection outcomes. We conclude that adding other lenses to the dominant constructivist perspective helps expand our understanding of reflection as well as identify and attend to other tools, people, and factors in the work situation that influence reflection processes and learning outcomes. The paper closes with a discussion of promising new approaches that have emerged since Fenwick’s analysis.     

Social inclusion through employment: the marketisation of employment support for people with learning disabilities in the United Kingdom

Employment for people with learning difficulties is considered key to their social inclusion. This contradicts the perceived un-employability of people with learning difficulties that has been part of their social identities throughout their history hitherto. The national rate of employment for people with learning difficulties remains extremely low and has barely changed in the 20?years between 1990 and 2010. This paper investigates links between learning disabilities and employment, drawing on interview-based research. It analyses the quality of experience of the minority in employment to consider whether employment can serve the inclusive purpose expected of it.     

Impact of a Homonegativity Awareness Workshop on Attitudes Toward Homosexuality

The current study evaluated the effects of a homonegativity awareness workshop on attitudes toward homosexuality and examined individual difference variables associated with attitude change. Participants included 71 female and 43 male students (approximate mean age?=?23). Compared to a control group of introductory psychology students, participants were less homonegative and erotophobic (F(1, 359)?=?62.47 and 15.92, ps?<?.001) after the workshop. Implications for contact with gay and lesbian persons through structured intervention programs on attitudes toward homosexuality are discussed in terms of both the practice and theory of reducing prejudice and discrimination.     

‘Queen of the world’: experiences of ‘at-risk’ young people participating in equine-assisted learning/therapy

There is a significant body of research into the benefits of animal-assisted therapy (AAT) but less into the fields known as equine-assisted learning and therapy (EAL/EAT) where horses are incorporated in therapeutic and learning interventions. This paper explores the experiences of seven ‘at-risk’ young people who participated in a therapeutic horsemanship (TH) programme. The study followed a practice-near approach seeking to capture the young people's experiences within a participative ethnography. Themes related to the risk and resilience literature such as self-confidence, self-esteem, self-efficacy and a sense of mastery, empathy and the opening of positive opportunities are explored in this paper.