云南证券经营机构的现状分析

本文对云南证券经营机构的现状作了客观的分析,指出随着国家西部开发战略的实施,调整和壮大云南证券经营机构的规模,提高其经营能力势在必行。     

绿色营销与可持续发展战略的关系探讨

可持续发展是指满足当代人的需求,又不对后代人满足其需求的能力构成危害的发展。绿色营销是在国际社会普遍推行可持续发展的大趋势下产生的现代企业市场营销观念。可持续发展是国家的宏观发展战略,绿色营销是可持续发展在生产经营活动中的反映。可持续发展是绿色营销的理论基础,绿色营销是实现可持续发展的有效手段,绿色营销只有建立在可持续发展的基础上才能获得实质性的发展。     

房地产企业绿色营销策略探讨

科技进步为人类带来巨大物质财富的同时也带来了生存危机,随着消费者对高品质生活的追求,人们对健康安全和绿色的生存环境产生了渴望。在生态文明时代,企业欲谋求生存发展之道,应树立以环境保护为导向的绿色环保营销观念。房地产绿色环保营销在房地产业的运用和实践体现出了多个策略的组合,若要房地产开发企业取得可持续发展权,需要走绿色环保营销之路。     

混搭:箐口村哈尼族服饰及其时尚

混搭已经成为少数民族村寨生活世界的基本样态。生活世界是人类学等诸多学科进行意义追问的基础,箐口村哈尼族村民的日常服装世界是传统与现代混搭的,多元性存在的服装所表明的正是当地人丰富的创造性,乡村中存在的民族服饰时尚的有限竞争所表明的既是市场经济发展对乡村的影响及现代性在乡村的表征,同时也是传统文化寻求延续的表现。无论是传统服饰还是现代服饰,其真实的文化意义都只存在于日常生活世界。     

Internal communication: Definition,parameters, and the future

As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.     

Event‐Related Attributes Affecting Donation Intention of Special Event Attendees

The practice of increasing donations through special events has significant financial implications for charitable organizations. However, little is known about how such events can be organized to increase individuals’ donation intention beyond their event attendance. In this case study, a post‐event survey was conducted with attendees of a professional golf tournament operating as a special event to identify event‐related attributes that affected their intention to donate to the cause supported by the event. The results indicate that attendees’ donation intention was positively associated with their event satisfaction, perceived contributions of the event to the cause, and sense of camaraderie at the event. Furthermore, the effects of event satisfaction and camaraderie were stronger for attendees whose primary motivation for attending the event was unrelated to cause support. These results support hypotheses drawn from social exchange theory and provide implications for charitable organizations engaging in special events.     

Housing markets performing class: middle‐class cultures and market professionals in Chile

This article takes a cultural economy approach to the analysis of housing markets as spaces in which class cultures are performed. The design and marketing of real estate projects are understood as the outcome of the interplay of different narratives, practices and materials involving cultural and economic calculations. I explore one particular type of cultural knowledge used during the production and sale of houses: the meanings of class and social mobility. I argue that housing markets and housing production involve the interrelation of several cultural calculations on class and social mobility. In other words, meanings of class and social mobility are instrumentally produced and used in the design, production and marketing of real estate. I describe how cultural calculations about class are inscribed into house location, house design and real estate advertising and marketing devices. Indeed, it is argued that in designing ‘real estate’ projects, agents and executives work as ‘sociologists at large’: they create and perform new meanings of class and social mobility.     

论寿险营销中消费者态度的强化与转变

寿险公司要在未来的寿险市场占有一席之地 ,必须更多地去了解消费者的态度 ,并清醒地认识到现状 ,进而有效地制定出相应地强化和转变消费者态度的营销策略     

产品五层次结构理论新解 —双向动态的产品概念

将科特勒的产品五层次结构理论与原来的三层次结构说相比较,可以得出三个新论断1．产品是一个动态过程概念,其价值和利益以及对价值和利益的判断是不断变化的;2．产品价值和利益的形成过程具有双向性,即产品是生产者（售卖者）与购买者共同作用的结果,其中是购买者而不是生产者（售卖者）起主导作用;3．产品价值和利益是每个层次相互作用和变化的结果。产品五层次结构理论实际上是一个双向动态的产品概念。     

Does Charging Nonprofit Volunteers Affect Their Satisfaction?

Nonprofits that offer volunteer experiences in foreign countries have long charged fees to their volunteers, but recently some other nonprofit organizations have begun to charge as well. Volunteer attitudes toward such fees have not previously been studied. Product marketing research has suggested that fees can sometimes improve participants’ evaluation of their experience, but public service motivation research seems to suggest that fees will diminish participants’ satisfaction. This study examines the attitudes toward fees of 4,400 volunteers who paid $310 to participate in a week‐long project that built and repaired housing in Appalachia. Although a third of volunteers believed that the fee enhanced their appreciation of the program, an equal proportion disagreed. An even larger percentage of the volunteers believed the fee discouraged some volunteers. Concerns with fees were more common among youth volunteers than adult volunteers and among those who volunteered for altruistic rather than for career reasons. Most volunteers, even those critical of fees, were positive about their volunteer experience, but those who were least positive about the fees were also somewhat less positive about their experience. These results suggest that decisions about volunteer fees must balance the benefits of additional funds for enhanced client services against the likelihood of discouraging some potential volunteers, especially younger or more altruistic volunteers.