A Global Overview of Male Escort Websites

This article details a preliminary dataset of global male escort sites to give insight into the scale of the online market. We conducted a content analysis of 499 Web sites and also measured traffic to these sites. Our analysis examined the structural characteristics of escort services, geographical and regulatory contexts, and resilience of such services. Results suggest that most sites are independent and not affiliated to escort agencies, and the majority cater to male escorts soliciting male clients, with a number of sites for female clientele and couples. These Web sites are dispersed globally, with Asian, European, and South American countries the major hubs in the market and a small number of large multinational sites based in the United States and Europe figuring as a major presence in markets. Although still subject to high levels of regulation in many parts of the world, the data suggest that male escorting is becoming more visible in diverse cultural contexts as measured by the number of Web sites appearing in public spaces.     

旅游营销视角下非遗旅游外宣英译研究——以山西省为例

中国历史悠久,非遗旅游资源丰富,但由于中国旅游外宣国际营销力依然不足致使我国入境旅游发展缓慢。这就要求在非遗旅游外宣翻译中,译者应借鉴旅游营销思维来指导外宣翻译,使译文切实成为旅游营销信息的传播载体,以增强我国非遗旅游外宣的国际营销力。分析了山西省非遗旅游外宣翻译研究中存在的问题和原因,并提出应在旅游营销思维引领下,做好非遗旅游外宣翻译的理论和实践研究,试图为我国非遗旅游外宣翻译探索出一条适合的路径。     

商业购物中心附属设施中的人本设计

随着我国经济和社会的发展,商业购物中心的建设有了飞速的发展,但在快速发展的背后忽略了对人的关怀。现今的商业购物中心设计,大多数只是关注到功能或效益的问题,真正从人的感受和行为出发的设计很少。因此,本文通过一些实例及在广东南海城市休闲购物广场的设计实践,对我国商业购物中心附属设施中的人性化设计的问题进行探讨和研究,主要从休息娱乐设施;卫生设施;信息、标识、通讯设施;视觉特色;声景的创造等几个方面进行了分析,并提出自己的看法。     

论广州历史文化旅游的创新发展

文章分析了广州历史文化旅游的现状,指出要提高广州历史文化旅游的竞争力,必须采用差异化战略,形成核心品牌,发展红色旅游、宗教文化旅游和民俗文化旅游,创建广州历史文化旅游的立体三维框架。在具体的实施过程中,必须做好广州历史文化旅游的营销,包括优化看门人信息发布程序,对历史文化旅游者进行分类,针对不同的文化旅游者进行品牌推广,创造文化旅游的吸引物等,从而为广州的历史文化旅游构建持续性竞争优势。     

Nonprofit fundraising with virtual reality

An increasingly competitive fundraising environment and the new media ecosystem have prompted nonprofit organizations to strengthen their digital marketing capabilities. Recently, a few nonprofits have used virtual reality (VR) technology in fundraising, which raises questions about its effectiveness. Does VR work, and if so, through what psychological mechanisms? Through a lab experiment, the usefulness of VR as a digital fundraising tool was investigated. Specifically, we compared the media effects of experiencing the same fundraising video on two different devices: (a) a head‐mounted VR and (b) a tablet. The results revealed that donation intention, perceived vividness, perceived interactivity, and social presence were all significantly greater with the VR medium than with the tablet medium. Next, we tested and successfully verified the mediation effect of social presence on donation intention. Finally, we verified that a viewer's sensation‐seeking tendency served as a moderator when the device type influenced donation intention. Specifically, the media effects of VR were stronger for high sensation seekers than for low sensation seekers. This study contributes to theory and research by verifying the VR fundraising effect and identifying the key role of social presence, and it also provides important managerial guidelines for media design in VR fundraising campaigns.     

B Butterfly Campaign: A social marketing campaign to promote normal childbirth among first-time pregnant women

Problem

The steep increase and inappropriateness of caesarean birth represent a healthcare problem in Iran.

顾客双重价值需求与零售营销变革——新经济社会学视角

传统零售强调购买的性价比对顾客的意义,即以顾客经济价值为核心设计营销策略。新经济社会学则认为社会个体的经济行动是嵌入在具体的社会结构和互动情境之中,且动态调整的。由于技术创新的推动,特别是互联网的普及和社交媒体的崛起,彻底突破了零售营销和顾客社交的时空限制,顾客社会价值需求随之凸显,并深刻影响了以顾客经济价值为核心的营销策略,从而推动了零售营销的持续变革。原子化的经济人通过获得嵌入性、弱连接和品牌内容化所包含的各种顾客社会价值成为经济社会人,这一过程不仅为零售营销聚集了顾客流量,也使营销过程由传统的线性结构转为环网状结构。     

Demand Fluctuations in the Ready‐Mix Concrete Industry

I investigate the role of demand shocks in the ready‐mix concrete industry. Using Census data on more than 15,000 plants, I estimate a model of investment and entry in oligopolistic markets. These estimates are used to simulate the effect of eliminating short‐term local demand changes. A policy of smoothing the volatility of demand has a market expansion effect: The model predicts a 39% increase in the number of plants in the industry. Since bigger markets have both more plants and larger plants, a demand‐smoothing fiscal policy would increase the share of large plants by 20%. Finally, the policy of smoothing demand reduces entry and exit by 25%, but has no effect on the rate at which firms change their size.     

厂商动态竞争性差别定价和竞争优势实现——基于消费者寻求多样化购买行为的分析

随着信息技术的发展,厂商可以根据消费者的历史购买信息实施差别定价.该文主要研究相互竞争的厂商基于消费者的购买历史实行差别定价的本质特征和形成机制,以及实施这种定价策略能否在竞争中获取竞争优势.分析结果显示,在竞争性差别定价均衡中,消费者寻求多样化购买是厂商实施差别定价的内在原因,厂商在第2期通过给予价格优惠吸引消费者重复购买,对忠诚的消费者给予奖励,并在第1期弱化竞争,导致两期竞争存在"默契合谋",消费者寻求多样化购买成为竞争厂商利润的源泉;如果厂商能够比竞争对手率先实施差别定价的营销策略,那么就能在竞争中获取优势.另外,清晰地刻画了竞争性差别定价均衡存在且唯一的充分条件.该文的研究结果可以很好地解释现实经济中许多厂商的定价竞争策略行为,对于厂商的产品营销战略具有重要的指导意义.     

行为合理化对销售人员灰色营销行为倾向的影响

以中国企业间购销关系为研究平台,基于卖方视角,以计划行为理论和营销道德理论为基础,实证检验行为合理化对销售人员的灰色营销行为决策的影响,特别是行为合理化的调节作用。运用情境法对148位销售人员进行问卷调查,使用SPSS 15软件进行多元层次回归分析。研究结果表明,计划行为理论对中国销售人员的灰色营销行为有很好的解释作用;行为合理化对销售人员的灰色营销行为没有直接影响,但是会调节不道德性评价和感知的选择自由度与灰色营销行为倾向之间的相关关系,而对感知的支持与灰色营销行为倾向之间的相关关系没有调节作用。