论奥斯古德对昆明高峣社区的人类学研究

1938年夏天,美国年轻学者科尼利尔斯·奥斯古德为了履行与燕京大学的合作计划,不远万里来到滇池西岸一个名不见经传的小村庄调查.1961年,他开启尘封的笔记本,整理旧资料,补充新文献,完成了<旧中国的农村生活:对云南高峣的社区研究>.70年过去,重温科尼利尔斯·奥斯古德的研究历程,我们仍会从中获得许多有益的启示.     

Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

日本都道府县防灾无线网的建设及借鉴

日本是世界上灾害管理通信系统建设领先的国家,相关经验对我国灾害管理通信系统的建设有着重要的借鉴意义。都道府县防灾无线网是日本灾害管理通信系统的重要组成部分,已具备了较为成熟的建设模式和应用经验。本文介绍了日本灾害管理通信系统的框架、都道府县防灾无线网的体系架构及其通信系统组成,选择了神奈川县、长野县和三重县作为典型案例,对这三个县的防灾无线网的建设和应用情况作了分析,并借鉴日本的经验,结合我国的实际,提出了五个方面的建设建议。     

从喻体和喻义看英汉比喻的文化差异

比喻性习语在英汉语言中大量存在,但由于两种语言反映的文化不同,使得英汉习语在比喻形象的运用上存在明显差异。文章介绍和比较了三种喻体在各自习语中的使用情况,并提出只有了解和掌握英汉比喻中的这种文化差异,才能在跨文化交际时准确无误地传递隐含在语言里的文化信息。     

城域网MAC层协议的优先级结构及性能

主要研究城域网MAC层标准“IEEE 802.6 DQDB”协议的优先故排队性能;提出了一种DQDB协议的优先级实现方案—β分级结构。通过本文给出的文件传输性能分析以及计算机模拟证明,这种新的优先级结构可取得比DQDB现有结构更好的性能,而且易于实现。     

跨文化沟通与国际经济

搞好跨文化沟通是国际经济活动成功的重要条件.本文以西欧、美国、阿拉伯国家和日本为对象探讨其文化差异和沟通的途径.     

变质量任意阶非线性非完整系统的相对论性广义Mac-Millan型方程

提出了变质量系统的相对论性万有D’Alembert原理,构造了相对论性广义动能函数,建立了变质量任意阶非线性非完整系统在准坐标下和广义坐标下的相对论性广义Mar-Millan型方程,并得到厂相应的型方程     

跨文化交际中的非语言语用失误

非语言交际是交际的一种重要形式。跨文化非语言交际语用失误包括体态语、副语言、客体语和环境语的语用失误。这些失误主要是由于交际双方不同的文化背景和社会环境,以及对认知语境的失误判断引起的。