移动互联网商业模式探讨

随着互联网技术与移动通信技术的不断发展和融合,以及人们手持移动终端设备(如手机、PDA、MID等)的大量普及,移动互联网的应用已经是大势所趋。移动互联网给电信业带来新的发展机会,也为移动增值业务创造了全新的商业运作模式,即“终端+服务”一体化商业模式、“软件服务化”商业模式、广告商业模式、电信与广电双网运营商业模式、FON类商业模式、传统移动增值商业模式等六类。     

There is an app for that? The impact of community knowledge workers in Uganda

Rapidly expanding mobile network coverage in developing countries offers new ways to reach poor farmers in isolated places. This article explores the potential for Information and Communication Technology to provide agricultural information and extension services to smallholder farmers, and links this to empirical insights of an intervention in Uganda, where community knowledge workers rely on mobile devices to deliver context- and time-sensitive data to farmers. Consistent with theoretical insights related to information inefficiencies, we find that the intervention leads farmers to move away from low-risk low-return crops toward more commercially oriented commodities. Our analysis also suggests that, for the case of maize, the intervention causes farmers to sell less on the market, but at significantly higher prices.     

Usability and Feasibility Study of a Remote Cognitive Behavioral Therapy System with Long-Term Unemployed Women

We present the results of the use of a cognitive behavioral therapeutic intervention tool to improve the mental, physical, and social health of a group of long-term unemployed women in Spain. Method: We sent automated text messages (SMS) to the mobile phones of long-term unemployed women selected at random from public social services. During a 28-day intervention period, women received four daily automated text messages on her mobile phone on a predetermined hourly schedule. We measured depression symptoms at the start and end of the intervention and we analyzed qualitative data to determine the acceptability of a remote SMS program. Results: Depression symptoms using the Personal Health Questionnaire-9 (PHQ-9), went from an average of 13.8 at baseline to 4.9 at the end of 28 days (p?=?0.89). One hundred percent of the women reported that they liked receiving the text messages and most found them helpful.     

Patriarchal capitalism with Chinese characteristics: gendered discourse of ‘Double Eleven’ shopping festival

In this article we consider the Double Eleven shopping festival as a major discursive site where the hegemony of what we call patriarchal capitalism with Chinese characteristics is articulated. The state, the market, the corporations and the media, both mainstream and social media, all played an important role in building up a national spending spree that is deeply embedded in the current class and gender structure of China. The phenomenon of Double Eleven emerged at a time when state capitalism has been overwriting socialist institutions, while patriarchal ideology being further intensified through consumerism. As a consequence, the intersectionality of class and gender becomes increasingly manifest in the Chinese society. We start with a brief overview of the trajectory of gender politics in China since 1949, with specific focus on how the socialist project of seeking gender equality was gradually replaced by the quest for ‘womanhood’ and ‘femininity’. We then discuss, using both secondary sources and our own analysis of news coverage of Double Eleven, why maintaining a high level of consumer demand is of crucial importance for the Chinese state and what the state’s role has been in configuring the hegemonic gender order. A brief section on ideology and discourse lays out the conceptual framework of our analysis. It is at the intersection of a dissipating socialist ethos, emerging economic stagnation and ascending consumerism that the sexist discourse in relation to Double Eleven proliferates, and this is the analytical focus of our empirical section. We elaborate on the theoretical implications of the empirical analysis before concluding.     

手机游戏产业繁荣背后社会负面效应的规避

伴随智能手机的逐渐普及,手机游戏产业日益成为数字娱乐文化产业中的主力军。由于国内手机游戏用户数量大、年龄低的特点,以及智能手机使手机游戏呈现出游戏载体智能化、游戏软件多样化、厂商利益链条化、政府监管复杂化等新特点,手机游戏产业存在游戏软件安全性、合法性以及游戏内容健康性等社会负面问题。为使手机游戏产业健康发展,制作商应把效益与文化建设相融合;用户提高安全意识,家长转变对游戏的态度,重视但不过分夸大游戏的负面效应;政府制定游戏分级制度、加大对公益类、教育类游戏软件开发的支持、保护手机游戏软件知识产权,争取把手机游戏产业打造成文化产业链中新的“金蛋”。     

移动互联网时代基于OaaS的电信运营企业竞争力提升途径

面向用户的新型移动互联网时代要求电信企业具备新的竞争力内涵和扩展。首先基于此现状,从电信运营企业竞争力提升的视角出发,归纳移动互联网时代电信企业竞争力的构成要素,提出融合发展是移动互联网时代电信运营核心竞争力的观点;然后运用运营即服务（OaaS）的思想,构建新的移动互联网价值链模式;最后提出了新形势下电信运营企业竞争力的提升途径。     

中国手机媒体发展前景分析

分析了日本I-MODE取得巨大成功的原因和不足之处,指出无论是从技术上还是从企业模式上,手机媒体在中国的发展都不可能直接拷贝I-MODE模式,只能以I-MODE为借鉴。中国电信发展迅速,手机媒体在中国现阶段发展的重点是手机短信,手机短信市场巨大,但在发展中也存在着一些问题,主要有虚假与不良信息传播、侵犯个人隐私、信息垃圾、信息安全等。然而可以预见,随着3G在中国的逐渐普及以及相关法规的完善,手机媒体将实现网络化、宽带化,将带来一个巨大的媒体市场。     

我国跨境电商物流保险体系:功能、问题与革新

社会经济飞速发展,互联网和国际贸易进入了快速发展时期,在这样的背景下,跨境电子商务得到了质的飞跃,国际贸易在物流行业的参与下显得更加活力十足。我国跨境电商行业发展起步时间较晚,经验相对欠缺,一定程度上阻碍了跨境电商物流的发展。所以,应该从风险评估的角度来研究目前电商物流可能存在的一些隐蔽性较强的问题,并根据实际情况从保险方面提出相应的改进方案和措施,为跨境物流行业的稳定发展提供支持。从保险的角度来看,为跨境电商物流提供合理有效的保险服务、打造专业的物流保险平台对该行业的发展具有推动意义。     

和谐社会：三种机制协调运作的系统社会

我国社会建设的独特环境和条件决定了我们必须完善社会机制的建设,即认同机制、流动机制和安全阀机制的建设。认同机制为流动机制和安全阀机制提供价值基础和精神力量,流动机制是最基本的流通和动力机制,它为社会流动和安全机制提供基本的物质和精神财富,安全阀机制是实现社会稳定和促进人的全面发展的保障机制。这三个方面构成了一个有机协调的系统工程。     

论新媒介环境下的政府公共传播

互联网、手机等新媒体的普及形塑了一个新的媒介环境,它具有传播全球化、去中心化、开放性和信息多元化、舆论复杂化等鲜明特征,给政府公共传播带来了新的机遇和挑战。政府必须根据新媒介环境的特征和规律,采取相应的公共传播对策。