基于传播诱因的社会化营销传播研究

近年来,各类形式多样的社交网站激增,社交媒体用户也达到了前所未用的规模,新兴的社交媒体正以风驰电掣的速度给互联网用户带来了一场社交变革.本文正是以互联网用户的传播诱因作为出发点深度解析用户的社交媒体使用行为,进而对企业的社交营销给予建议.通过研究表明,用户的社交传播动机可分为:自我表达,身份认同;信息易感,资源分享;利益驱动,行使传播权三种类型.以用户的心理动机为理论基础,结合微博、微信等给媒介平台的属性为企业的社会化营销提出了三大策略建议.     

中国集体林权制度变迁及其内在经济动因分析

随着我国宏观经济改革的不断深化,推进集体林权配套改革成为社会对集体林权改革的共识。因此,加强对集体林权制度改革变迁的研究,对于明确集体林权配套改革方向、深化社会宏观经济改革具有重要意义。根据不同历史时期集体林权制度对于产权主体的不同界定,将集体林权制度变迁的历程划分为4个阶段,并运用经济学的生产与消费、博弈论、制度经济学等理论对4个阶段的经济动因做了系统分析。结果表明：历次集体林权制度变迁的方向是与国家当时经济社会环境紧密相关的,历次集体林权制度变迁实质均是国家基于宏观经济最优化目标下的制度安排,与在此安排下农民作出的微观理性选择的结合,集体林权制度改革的成功实施均是宏观制度安排与微观理性选择相一致的结果。     

综合性大学与医学类院校学生无偿献血的动因比较研究

以南京某综合性大学和某医学院校为例,比较两类学校学生在无偿献血认知、献血参与态度及献血动机方面的差异。通过文献研究、专家咨询及焦点小组评分编制调查问卷。认知差异比较采用卡方检验,态度和动机差异采用t检验。综合性大学学生对无偿献血的认知水平较低。医学类院校学生在献血参与态度方面的得分较高,二者在献血感受上无差异。献血动机方面,医学类院校学生献血的利他性得分较高,在两校暂未献血人群中,医学类院校学生自我效能型和献血奖励型动机得分更高。需加强对综合性大学学生献血知识的普及,根据态度及动机差异采取有针对性的献血宣传及招募。     

明清俗语辞书中词的理据研究的特点、角度与不足

理据是确定词的音义关系的依据。明清俗语辞书中关于词的理据研究的内容较多,值得学界重视。明清俗语辞书中的理据研究的特点是关注词的社会性、注重分析复合词的理据、批评流俗词源;其研究分别是从字义、语音、同源词与事物属性等不同角度进行的;其不足是存在一些缺失与存疑的情况。     

大学生道德动机对道德判断与反社会行为的调节效应研究

以410名学业不良或在校有打架斗殴行为的大学生为调查对象,采用问卷调查法探讨大学生道德动机在道德判断与反社会行为之间的调节效应.研究结果发现:(1)大学生反社会行为与道德判断、道德动机相关显著,反社会行为与个人利益呈显著正相关,与维持规范、后习俗水平、公民意识、无私和道德同一性呈显著负相关;(2)在对大学生反社会行为的预测中,大学生道德判断预测力高于道德动机预测力,其中个人利益在预测个体反社会行为上占主体成分;(3)在道德判断对大学生反社会行为的影响中,道德动机起着部分调节效应.文章依据研究结论提出相应的建议,以预防大学生反社会行为的发生.     

Transformational leadership and optimal functioning at work: On the mediating role of employees' perceived job characteristics and motivation

This study aimed to deepen our understanding of the motivational mechanisms involved in the relationship between transformational leadership (TFL) and employee functioning. Drawing on the TFL literature, the job demands–resources model and self-determination theory, we propose an integrative model that relates TFL to employee psychological health (burnout and psychological distress), attitudes (occupational commitment and turnover intention) and performance (professional efficacy, self-reported individual and objective organizational performance) through two explanatory mechanisms: perceived job characteristics (job demands and resources) and employee motivation (autonomous and controlled). This research was conducted in two occupational settings (nurses and school principals), using a distinct variable operationalization for each. Results of both studies provide support for the hypothesized model, suggesting that TFL relates to optimal job functioning (psychological health, job attitudes and performance) by contributing to favourable perceptions of job characteristics (more resources and less demands) and high-quality work motivation (more autonomous motivation and less controlled motivation) in employees. Theoretical contributions and managerial implications as well as directions for future research are presented.     

On the psychological and motivational processes linking job characteristics to employee functioning: Insights from self-determination theory

The aim of this study was to provide insight into the differential relationships between job characteristics (job demands and resources) and employee functioning by examining the psychological and motivational processes involved. Drawing on self-determination theory, we tested a model in which job demands are positively related to negative manifestations of employee functioning (psychological distress and psychosomatic complaints) through psychological need frustration and low-quality work motivation (controlled motivation), whereas job resources are positively related to positive manifestations of employee functioning (work engagement and job performance) through need satisfaction and high-quality work motivation (autonomous motivation). Data were collected from 699 Canadian nurses. Structural equation modelling (SEM) results support the proposed model: psychological needs and work motivation partially mediated the relationship between job characteristics and employee functioning. Specifically, job demands negatively predicted employee functioning (high distress and psychosomatic complaints, low engagement and performance) through need frustration and controlled motivation. In contrast, while positively predicting need satisfaction and negatively predicting need frustration, job resources fostered optimal work motivation (more autonomous and less controlled motivation) and employee functioning. The implications for self-determination theory (SDT) and research on occupational health and stress are discussed.     

对《大学医学英语》教学现状的反思

对《大学医学英语》的教学现状进行观察、调查和反思之后,我们发现:课堂教学效果不佳的根本原因是学生的学习动力不足。因此,努力营造一种"医文结合,文理渗透"的学习环境与氛围,使"厌烦"和"不喜欢"《大学医学英语》的医学生"喜欢"甚至"酷爱"这门课,是师生共同走出"尴尬"局面的最佳出路。     

学习动机与网络教学关系研究

教师应充分调动和激发学习者内在动机和外在动机,而网络英语学习环境便能强化学生的学习动机。     

激发学生的学习动机促进学习者自主发展

动机是影响外语学习者自主学习的重要因素之一。教师在培养学习者自主能力中,应充分调动和激发学习者内在动机和外在动机,促进学习者自主学习。