走出人员推销的误区

人员推销是一件非常具有挑战性的工作,它不仅要求推销人员具有很高的素质,而且要求他们能很好地掌握和运用推销的各种方法和技巧。     

需求分析视域下普通理工院校校本多元大学英语课程体系构建

如何构建校本大学英语课程体系的问题备受高校大学英语教学研究者的关注。基于需求分析,通过问卷调查和半结构式访谈对上海理工大学37名大学英语教师、10名教学职能部门负责人和702名非英语专业一至四年级学生,就英语学习目标、学生身份认同、课程需求等进行调查。结果显示：1）学生英语学习目标需求和身份认同呈现明显多元;2）学生身份认同多元与其对学校设定不同教学目标的愿望等呈显著相关;3）学生大学英语学习内容取向多元。基于需求分析结果,研究构建了适应理工特点、对接学校培养理念的普通理工院校大学英语校本课程体系,以满足学生多元目标需求。     

娱乐的背后——中国电影接受心理探析

能否准确认知和把握接受心理,对电影的创作、生产与接受起着至关重要的作用。但在当下,接受心理往往被人们简单化为单纯的娱乐追求,因而时常造成电影创作和接受之间的错位。实际上,受众对电影的接受,取决于受众的深层心理需要和基本接受习惯,当今,人们主导性的心理需求则是归属需要和认知需要,认知到这一点,是中国电影获得良好传播效应的关键。     

人的需要与体育发展的历史过程

人类的需要是体育得以产生与发展的动力。在人类社会的不同历史阶段，人对体育的需要及其满足，有其与社会形态相适应的内涵，表现出不同的形式与特征。人对体育的需要和满足之间必然有一个历史过程。     

Does poor weight gain identify children in need?

To determine the socioeconomic variables in children with slow growth (failure to thrive), a case–control study was carried out in two economically deprived areas of Newcastle upon Tyne. Three hundred and six children, aged 12–24 months, registered at two health authority clinics, were studied by reviewing their growth charts. Sixty-three had poor growth (weight deviating downwards across two major centiles from the maximum centile attained at 4–8 weeks of age). Five children were excluded because of known organic disease. A matched control group of normally growing children was selected from the same clinics. Study children and controls were examined and their parents interviewed on a range of socioeconomic, health and interactional factors. A health visitor assessment and a record of social work contact was obtained. The slowly growing children differed significantly from controls in being lighter and shorter, while their mothers spent less on food, needed more help with the child, had a poorer home environment and expressed greater concern over their child's health. Four different patterns of poor growth were identified by inspection of the charts: early onset (before 6 months but sustained), late onset (after 6 months), temporary and recurrent. The ‘recurrent’ group was associated with parenting difficulties and the ‘late onset’ group with adverse socioeconomic factors. Slow growth patterns in children under 2 years may be used as a screening tool to identify ‘children in need’ and should be sought on a population basis. Those identified can then be assessed further to ascertain the area where underlying difficulties lie, for intervention to follow as appropriate.     

Study on a resource allocation formula for social services in Finland

This article considers how a specific need-based resource allocation formula for children's day care, income support, child welfare and other social services was developed. The formula is needed for the municipal allocation of state subsidies for social services, and the work was performed for the Ministry of Social Welfare and Health. Cross-sectional data were collected from the 436 Finnish municipalities and 37 small areas within the six largest cities. Because of the simultaneous relationship between supply and demand of services, two-stage least-square estimation and structural equations models were used in the analysis. After the effect of supply was removed from the service utilisation data, group-need factors (municipal variables) were found for these services. The new formula is financially and administratively feasible, transparent and reasonably simple.     

收入、储蓄、消费--拉动内需国策的可行性研究

本文依据大量的事实试图说明国人的储蓄行为在于三个主要动机 :即家庭内部支付风险、消费品不适应和投资受限。并努力探究逐步启动内需的阶段路径。文中指出 ,现阶段的关键是以房地产、旅游、教育和生活用品更新拉动内需。三至五年后 ,可以增加汽车、金融投资等作为拉动内需的主要工具     

心理咨询对高校思想政治工作的现实意义

心理咨询是新时期高校思想政治工作的一个有机组成部分,是高校思想政治工作的重要途径和手段。它有助于提高高 校思想政治工作的科学性,可以满足学生的心理需要和缓解紧张的心理矛盾,可以提高高校思想政治工作效率,增强高校思想 政治工作的亲和力,对新时期高校思想政治工作有着重要的现实意义。     

景观设计中人的心理需求的美学探索

景观设计可以美化生活,为人们提供舒适的生活环境。人是景观设计的服务对象,对人的心理需求的研究是景观设计中不可或缺的一部分,本文试从美学的角度探讨景观设计中人的心理需求问题,期望以美学思想指导景观设计的实践活动。     

从社会角色的认知看曹操

本文从社会角色的认知出发，探讨了曹操如何根据自己对社会角色基本现象的认知和社会角色本质的把握从而在斗争实践中树立起自己的社会角色形象，以及他所认知的社会角色与他的事业、与他在汉末群雄中的地位之间的关系等问题。