Permanently online and permanently connected: Taiwanese university students’ attachment style,mobile phone usage,and well-being

Taiwan has been the top country worldwide in terms of its adoption and use of mobile phones. This study explores the permanently online (PO) and permanently connected (PC) phenomenon in mobile phone use among Taiwanese university students. It seeks to determine whether attachment styles are a distinctive factor that influences PO and PC (POPC) behavior and leads to various levels of well-being. The results of this study provide initial evidence that Taiwanese users highly depend on their mobile phones for PC and PO activities but perceive that being permanently connected causes interpersonal stress. Although the findings showed that all styles were positively associated with PO, only the secure and anxious styles predicted PC. Regarding mobile phone activities, the avoidant attachment style was not associated with any activities, the secure attachment style was positively associated with online and voice communication as well as information-seeking activities, and the anxious attachment style was associated only with voice communication. Furthermore, attachment styles lead to various levels of interpersonal stress through PO and PC behavior. The anxious style interacts with PO on interpersonal stress. This study provides evidence that attachment style is a significant antecedent of POPC and its consequences in mobile phone usage.     

企业在线社群内容组合策略的影响研究

现代企业通过建立在线社群实现与消费者的互动,希望在向消费者提供服务的同时进行更好的营销,然而如何提供在线社群中的营销与服务内容却是一大难题.本文在营销—服务二元理论的基础上,提出了在线社群内容二元性的平衡维度与结合维度概念,并研究平衡维度与结合维度如何影响销售业绩与消费者的满意度.结合机器学习方法,本文发现,平衡维度对消费者满意度和销售绩效有提高作用,但是,结合维度对消费者满意度及企业绩效的影响呈倒U型;另外,企业员工的技能水平对内容二元性策略的效果有着显著的调节作用.研究结论对企业理解在线社群中的营销内容与服务内容之间的二元关系,以及内容提供策略的价值机制有重要的指导意义.     

能效标识对节能产品选择的引导效用分析——基于京东家电线上销售的实证检验

搜集冰箱、洗衣机、空调三种大家电的线上销售数据,通过描述性分析、组间差异比较、多元回归分析等方式分析能效标识的市场引导效果。结果显示消费者对不同等级家电产品的选择量存在差异,但不同能效等级间消费者满意度并无明显差异,能效等级并非是影响消费者选择和满意度的显著因素。     

论网上政府采购安全的法律保障

网上政府采购在我国各地已展开,但其安全性引人瞩目.目前国内法律法规并未对网上政府采购安全予以充分的重视.网上政府采购所涉的安全问题甚为复杂,这源于该采购模式所具有的高技术性、无纸化、瞬时性等特点.完善网上政府采购立法是解决网上政府采购安全保障的必由之路.     

网络小说接受的程式化现象

艺术接受程式化是指受众倾向于按照既有的心理模式或思维定势接受作品,受众的接受动机主要为消遣、娱乐,接受状态比较被动,接受效果主要为表层愉悦。当下网络小说接受的程式化现象主要表现为三个方面,即内容选择类型化、关注热点快速更替和接受视角单一化。网络小说接受的程式化现象是由复杂的社会条件和受众固有的接受心理决定的,有其存在的正当性与合理性,但其对艺术的负面效应也不应忽视。     

从沃尔玛看传统零售商的电子商务发展转型

作为传统零售商的典型,沃尔玛较早地开展了电子商务的实践探索,在长期的发展中形成了极为宝贵的经验。从介绍沃尔玛的发展概况入手,分析了沃尔玛电子商务的发展背景、主要策略以及借鉴意义,在此基础上讨论了我国传统零售商发展电子商务的策略部署,并重点对传统零售商的电子商务平台的构建与管理做了探讨。加快电子商务的发展已成为传统零售商发展转型的重要选择。     

Intimacy,rapport, and exceptional disclosure: a comparison of in-person and mediated interview contexts

While qualitative researchers increasingly accept online video interviews as a reliable method, many maintain concerns about rapport and data quality. Drawing on two separate interview projects conducted in private in-person settings, public in-person settings, and privately via Skype, we compare interview contexts with regard to rapport, suitability to sensitive topics, interview duration, and scheduling concerns raised by prior research. Analytical comparison of these two corpuses of data suggest, largely in contrast to previous literature, that (1) interviews conducted in private settings (either in-person or via Skype) result in more sharing of deeply personal experiences, and there is little difference in this exceptional disclosure between Skype and in-person private interviews; (2) interviewing via Skype produces neither reduction nor inappropriate excesses of rapport; and (3) Skype interviews are a popular choice among participants, did not result in shorter interview duration, and were not subject to greater rescheduling or cancellation.     

Distributed intervention: networked content moderation in anonymous mobile spaces

Given recent public focus on the use of digital tools to engage in discrimination and harassment, online platforms have come under increasing scrutiny to address online incivility. Many of these efforts have been critiqued for relying too heavily on technical tools or burdening individuals with the responsibility for reporting inappropriate actions. This research examines practices of digital bystander intervention on the anonymous localized mobile app Yik Yak. Through an analysis of the firsthand experiences of college students in the United States, this research identifies and investigates practices of networked intervention—that is, strategies of content moderation where success relies on collective action. Rooted in a general uncertainty and skepticism regarding reporting tools provided by the platform, findings suggest a preference for intervention practices that depend on distributed responsibility and networked activity. Taking inspiration from research on college bathroom graffiti—a parallel discursive environment—this paper employs the feminist theory of relational autonomy to explore the possibilities and limitations of networked intervention to cultivate individual and collective empowerment.     

Male dominance and sexism on YouTube: results of three content analyses

This study conceptually and empirically extends a study by Wotanis and McMillan in which the authors claimed that female video producers are underrepresented on YouTube and receive much more negative (including hostile and sexist) feedback than male YouTubers. Using quantitative content analysis, this study supported the claim of female underrepresentation. Among the top 100 most subscribed YouTube channels in nine different countries (N = 900 channels), with a statistically significant proportion of only 25%, female video producers were strongly underrepresented. Additionally, a second content analysis of N = 2,400 video comments directly replicated the original study’s main quantitative results. This analysis confirmed that the popular female US comedy YouTuber Jenna Mourey (“JennaMarbles”) received much more negative (including hostile and sexist) feedback than her male counterpart Ryan Higa (“nigahiga”). However, a third content analysis of N = 6,000 video comments from five other pairs of comparable comedy YouTubers did not reveal that women’s videos generally attract a larger number of negative video comments. Possibly, women attract more negative comments only if they display their sexuality (like Jenna Mourey) or address feminist topics, but not if they conform to gender role expectations. Future research directions and practical implications are discussed.     

网络时代高校学报编辑应具备的素质

网络的快速发展给高校学报带来前所未有的机遇和挑战.文章分析了在网络时代高校学报面对的新环境,指出高校学报编辑不仅应具有过硬的业务能力、良好的文化素质,还必须培养自身的网络素养,掌握各种现代化技能,增强创新意识,以更好地适应网络时代的要求.