能效标识对节能产品选择的引导效用分析——基于京东家电线上销售的实证检验

搜集冰箱、洗衣机、空调三种大家电的线上销售数据,通过描述性分析、组间差异比较、多元回归分析等方式分析能效标识的市场引导效果。结果显示消费者对不同等级家电产品的选择量存在差异,但不同能效等级间消费者满意度并无明显差异,能效等级并非是影响消费者选择和满意度的显著因素。     

网络小说接受的程式化现象

艺术接受程式化是指受众倾向于按照既有的心理模式或思维定势接受作品,受众的接受动机主要为消遣、娱乐,接受状态比较被动,接受效果主要为表层愉悦。当下网络小说接受的程式化现象主要表现为三个方面,即内容选择类型化、关注热点快速更替和接受视角单一化。网络小说接受的程式化现象是由复杂的社会条件和受众固有的接受心理决定的,有其存在的正当性与合理性,但其对艺术的负面效应也不应忽视。     

Intimacy,rapport, and exceptional disclosure: a comparison of in-person and mediated interview contexts

While qualitative researchers increasingly accept online video interviews as a reliable method, many maintain concerns about rapport and data quality. Drawing on two separate interview projects conducted in private in-person settings, public in-person settings, and privately via Skype, we compare interview contexts with regard to rapport, suitability to sensitive topics, interview duration, and scheduling concerns raised by prior research. Analytical comparison of these two corpuses of data suggest, largely in contrast to previous literature, that (1) interviews conducted in private settings (either in-person or via Skype) result in more sharing of deeply personal experiences, and there is little difference in this exceptional disclosure between Skype and in-person private interviews; (2) interviewing via Skype produces neither reduction nor inappropriate excesses of rapport; and (3) Skype interviews are a popular choice among participants, did not result in shorter interview duration, and were not subject to greater rescheduling or cancellation.     

Distributed intervention: networked content moderation in anonymous mobile spaces

Given recent public focus on the use of digital tools to engage in discrimination and harassment, online platforms have come under increasing scrutiny to address online incivility. Many of these efforts have been critiqued for relying too heavily on technical tools or burdening individuals with the responsibility for reporting inappropriate actions. This research examines practices of digital bystander intervention on the anonymous localized mobile app Yik Yak. Through an analysis of the firsthand experiences of college students in the United States, this research identifies and investigates practices of networked intervention—that is, strategies of content moderation where success relies on collective action. Rooted in a general uncertainty and skepticism regarding reporting tools provided by the platform, findings suggest a preference for intervention practices that depend on distributed responsibility and networked activity. Taking inspiration from research on college bathroom graffiti—a parallel discursive environment—this paper employs the feminist theory of relational autonomy to explore the possibilities and limitations of networked intervention to cultivate individual and collective empowerment.     

Male dominance and sexism on YouTube: results of three content analyses

This study conceptually and empirically extends a study by Wotanis and McMillan in which the authors claimed that female video producers are underrepresented on YouTube and receive much more negative (including hostile and sexist) feedback than male YouTubers. Using quantitative content analysis, this study supported the claim of female underrepresentation. Among the top 100 most subscribed YouTube channels in nine different countries (N = 900 channels), with a statistically significant proportion of only 25%, female video producers were strongly underrepresented. Additionally, a second content analysis of N = 2,400 video comments directly replicated the original study’s main quantitative results. This analysis confirmed that the popular female US comedy YouTuber Jenna Mourey (“JennaMarbles”) received much more negative (including hostile and sexist) feedback than her male counterpart Ryan Higa (“nigahiga”). However, a third content analysis of N = 6,000 video comments from five other pairs of comparable comedy YouTubers did not reveal that women’s videos generally attract a larger number of negative video comments. Possibly, women attract more negative comments only if they display their sexuality (like Jenna Mourey) or address feminist topics, but not if they conform to gender role expectations. Future research directions and practical implications are discussed.     

Tinder and humanitarian hook-ups: the erotics of social media racism

In March 2014, at the height of the popularity of the hook-up application Tinder, The Guardian published the “Seven Shades of Cliché” of user profiles claiming that Humanitarians of Tinder are the “creepiest ticket yet to laidsville.” Humanitarians of Tinder are Tinder users (a hook-up application) who have selected to present images of themselves in humanitarian or volunteer settings outside of the West (or Global North, developed world). With a Tumblr devoted to this subgroup of Tinder users, and mainstream media outlets including The Washington Post, The Atlantic, The Huffington Post, Yahoo News, and the feminist blog Jezebel following this story, Humanitarians of Tinder evoke dialogue about the intersections of sexiness and racialized benevolence. This article takes seriously Humanitarians of Tinder to think through the connections between social media hook-ups, racial affect, feminist studies humanitarianism, and racisms in development. It asks: why do people use humanitarian photos to generate hook-ups on social media? How does holding an African baby make someone “hot”?     

Strategies and cues adolescents use to assess the age of an online stranger

A common risk among adolescents is sexual solicitation, in which an adolescent is asked to provide sexual information, engage in sexual talk, or in sexual activities. Although scholars increasingly address this topic from an intrapersonal perspective, there is little attention to factors of language use and message content. In two focus group studies, we investigated whether adolescent girls consider themselves capable of assessing whether an online stranger is an adult or a peer, the extent to which adolescent girls actually succeed in making this assessment, the strategies they apply to do so, and the content- and language-related cues focused on. Our findings suggest that most of the adolescent girls are confident in their ability to assess whether the stranger is a peer or an adult with possible sexual intentions. However, we also found that only 43% were able to correctly make this assessment. Most of the adolescents seem to apply the passive strategy of uncertainty reduction: They scan the profile page of the stranger, check contact information, and the profile picture. They may choose to apply the interactive strategy to find out more about the online stranger. Important content-related cues that alarm adolescent girls are: ignoring personal questions, showing an exaggerated amount of interest, acting as a friend, and being sexually oriented. Language cues mentioned related to word usage, abbreviations, sentence length, and tone.     

What Anonymous can tell us about the relationship between virtual community structure and participatory form

As a decentralised virtual community, Anonymous has been characterised by its oppositional tendencies. Helped by a collective persona and horizontal management structure, Anonymous has facilitated a myriad of differentiated agenda. However, we can observe a distinct change in its participatory form over time. So, while Anonymous, more broadly, functions as a virtual community, its means of engagement has shifted from a social movement to a decentralised cell network. This article explores the relationship between these changes, and its evolution as a virtual community. Drawing upon Iriberri and Leroy’s [(2009 Iriberri, A., and G. Leroy. 2009. “A Life-Cycle Perspective on Online Community Success.” ACM Computing Surveys (CSUR) 41 (2): 1–29. doi: 10.1145/1459352.1459356[Crossref], [Web of Science ®] , [Google Scholar]) “A Life-Cycle Perspective on Online Community Success.” ACM Computing Surveys (CSUR) 41 (2): 1–29] life cycle framework, the article maps Anonymous’ development and identifies the structural changes that have led to this transformation in its modes of participation.     

图片信息丰裕度对消费者在线风险决策的影响

以图片标记信息丰裕度对消费者在线风险决策的影响为研究重点,引入详尽可能性模型(ELM),从购买行为发生之前的顾客关注度和购买之后的顾客满意度两个纬度,探索了消费者在线风险决策的影响因素。结果表明:信誉标记图片信息丰裕度中的评价方式种类和商家信用度、服务标记图片信息丰裕度中的保障服务以及商品促销标记,无论对消费者关注度还是消费者满意度均有显著的正向影响;支付服务图片信息丰裕度对消费者关注度影响不显著,但与消费者满意度有显著的正相关关系。另外,店铺动态评分、物流服务标记以及商品描述标记的图片信息丰裕度与消费者关注度及满意度相关性均不显著。研究结果为C2C交易平台以及网上卖家图片标记和信息展示提供了一定的理论指导。     

Discourses of cultural heritage in times of crisis: The case of the Parthenon Marbles

The paper focuses on the commodification and politicisation of cultural heritage using as a case study the ongoing debate on the return of the Parthenon Marbles from the U.K. to Greece, recently reignited by the press release for the movie The Monuments Men in 2014. Greece has been in the throes of a severe financial crisis for over six years with the ever imminent threat of Grexit constantly disputed. In parallel with this ongoing turmoil, discourses of Greek antiquity have been persistently prominent in the media. In this context, we problematise the complex nexus of relationships between the financial crisis, national identity and cultural heritage. We combine the Discourse‐Historical Approach and Interactional Sociolinguistics drawing data from an online forum, and investigate how the users negotiate pro‐/anti‐return positions and make the financial crisis relevant in the argumentation process. The analysis shows that history, identity, value, and debt are recontextualised in relation to the Parthenon sculptures. The analysis identifies an underlying process of value trade off and brings the current political and economic environment to the fore. We close the paper by foregrounding the implications of our study and provide directions for further research.