网络购物消费行为的传播学考察

网络传播渠道和经营平台的特殊性影响了网民网络购物消费行为特征。从使用与满足理论出发,网民网络购物行为满足了价格低廉、轻松娱乐、方便快捷、人际交往、安全及追求时尚的需要。网络信息的高度聚合、良好的连通性与交互性、内容的个性生产等是网络购物消费行为的渠道动力。     

在线送达法律问题探析——基于在线诉讼的视角

在线送达作为一种采用了现代信息技术的更加快捷、经济、高效的送达方式,应在现有技术水平和法律框架下确认其应有的法律地位,以支持和保障在线诉讼的确立和发展。     

晚清域外游记中的观念演变

域外游记文学中所建构起来的异国形象,往往隐含着对自身的认识与评价,并由此成为一种奇特的象征。随着近代中国社会的动荡以及地理状况的改善,晚清域外游记的数量遽然增多,其基本功能也从增广天下见闻、备述异国风情,渐渐过渡到察考政俗制度、推动社会进步。这些域外游记里所蕴涵的观念形态,正昭示了国民思想启蒙的演变路径,使作品本身成为观照晚清历史的特殊镜像。     

Tinder and humanitarian hook-ups: the erotics of social media racism

In March 2014, at the height of the popularity of the hook-up application Tinder, The Guardian published the “Seven Shades of Cliché” of user profiles claiming that Humanitarians of Tinder are the “creepiest ticket yet to laidsville.” Humanitarians of Tinder are Tinder users (a hook-up application) who have selected to present images of themselves in humanitarian or volunteer settings outside of the West (or Global North, developed world). With a Tumblr devoted to this subgroup of Tinder users, and mainstream media outlets including The Washington Post, The Atlantic, The Huffington Post, Yahoo News, and the feminist blog Jezebel following this story, Humanitarians of Tinder evoke dialogue about the intersections of sexiness and racialized benevolence. This article takes seriously Humanitarians of Tinder to think through the connections between social media hook-ups, racial affect, feminist studies humanitarianism, and racisms in development. It asks: why do people use humanitarian photos to generate hook-ups on social media? How does holding an African baby make someone “hot”?     

C2C网上交易中信号机制的有效性分析

本文应用Berry等(1995)^[2]提出的离散选择需求模型和差异产品的伯川德竞争模型,并利用淘宝网上的交易数据,对声誉、消费者保障计划、保修服务及信息披露四种信号策略在网上交易中的作用进行了实证研究。需求估计结果表明消费者保障计划中的"7天无理由退换货"计划以及保修服务可以作为产品质量的信号;而在其他有效信号策略存在的情况下,消费者保障计划中的"先行赔付"计划以及卖家声誉作为质量信号的作用则被削弱。成本分析表明,信息披露虽然可以提高消费者购买的可能性,但是由于发出信号的成本太低,容易被低质量卖家所模仿,因此并不能作为有效的质量信号。本文首次从供给和需求两个方面分析了信号机制在信息不对称情况下的效应及其作用机制。     

Strategies and cues adolescents use to assess the age of an online stranger

A common risk among adolescents is sexual solicitation, in which an adolescent is asked to provide sexual information, engage in sexual talk, or in sexual activities. Although scholars increasingly address this topic from an intrapersonal perspective, there is little attention to factors of language use and message content. In two focus group studies, we investigated whether adolescent girls consider themselves capable of assessing whether an online stranger is an adult or a peer, the extent to which adolescent girls actually succeed in making this assessment, the strategies they apply to do so, and the content- and language-related cues focused on. Our findings suggest that most of the adolescent girls are confident in their ability to assess whether the stranger is a peer or an adult with possible sexual intentions. However, we also found that only 43% were able to correctly make this assessment. Most of the adolescents seem to apply the passive strategy of uncertainty reduction: They scan the profile page of the stranger, check contact information, and the profile picture. They may choose to apply the interactive strategy to find out more about the online stranger. Important content-related cues that alarm adolescent girls are: ignoring personal questions, showing an exaggerated amount of interest, acting as a friend, and being sexually oriented. Language cues mentioned related to word usage, abbreviations, sentence length, and tone.     

What Anonymous can tell us about the relationship between virtual community structure and participatory form

As a decentralised virtual community, Anonymous has been characterised by its oppositional tendencies. Helped by a collective persona and horizontal management structure, Anonymous has facilitated a myriad of differentiated agenda. However, we can observe a distinct change in its participatory form over time. So, while Anonymous, more broadly, functions as a virtual community, its means of engagement has shifted from a social movement to a decentralised cell network. This article explores the relationship between these changes, and its evolution as a virtual community. Drawing upon Iriberri and Leroy’s [(2009 Iriberri, A., and G. Leroy. 2009. “A Life-Cycle Perspective on Online Community Success.” ACM Computing Surveys (CSUR) 41 (2): 1–29. doi: 10.1145/1459352.1459356[Crossref], [Web of Science ®] , [Google Scholar]) “A Life-Cycle Perspective on Online Community Success.” ACM Computing Surveys (CSUR) 41 (2): 1–29] life cycle framework, the article maps Anonymous’ development and identifies the structural changes that have led to this transformation in its modes of participation.     

图片信息丰裕度对消费者在线风险决策的影响

以图片标记信息丰裕度对消费者在线风险决策的影响为研究重点,引入详尽可能性模型(ELM),从购买行为发生之前的顾客关注度和购买之后的顾客满意度两个纬度,探索了消费者在线风险决策的影响因素。结果表明:信誉标记图片信息丰裕度中的评价方式种类和商家信用度、服务标记图片信息丰裕度中的保障服务以及商品促销标记,无论对消费者关注度还是消费者满意度均有显著的正向影响;支付服务图片信息丰裕度对消费者关注度影响不显著,但与消费者满意度有显著的正相关关系。另外,店铺动态评分、物流服务标记以及商品描述标记的图片信息丰裕度与消费者关注度及满意度相关性均不显著。研究结果为C2C交易平台以及网上卖家图片标记和信息展示提供了一定的理论指导。     

Discourses of cultural heritage in times of crisis: The case of the Parthenon Marbles

The paper focuses on the commodification and politicisation of cultural heritage using as a case study the ongoing debate on the return of the Parthenon Marbles from the U.K. to Greece, recently reignited by the press release for the movie The Monuments Men in 2014. Greece has been in the throes of a severe financial crisis for over six years with the ever imminent threat of Grexit constantly disputed. In parallel with this ongoing turmoil, discourses of Greek antiquity have been persistently prominent in the media. In this context, we problematise the complex nexus of relationships between the financial crisis, national identity and cultural heritage. We combine the Discourse‐Historical Approach and Interactional Sociolinguistics drawing data from an online forum, and investigate how the users negotiate pro‐/anti‐return positions and make the financial crisis relevant in the argumentation process. The analysis shows that history, identity, value, and debt are recontextualised in relation to the Parthenon sculptures. The analysis identifies an underlying process of value trade off and brings the current political and economic environment to the fore. We close the paper by foregrounding the implications of our study and provide directions for further research.     

Connected political consumers: transforming personalized politics among youth into broader repertoires of action

This study explores political consumerism motivations in an effort to understand the complex ways in which this lifestyle practice fits into the broader participation repertoires of young citizens. We begin by outlining the psychological motivations for political consumerism, and theorize how they might orient political consumers toward (and away from) online expressive, political, and civic participation. In particular, we examine how the desire to gratify distinct psychological needs shapes navigation of the digital media environment in search of information and connection, and how this, in turn, shapes participation. Results of a national survey of young adults show that value-expressive, social-identification, and social-approval motivations for green living relate differently to participation, and that online community embeddedness mediates these relationships. The findings suggest that connecting to likeminded others via digitally-enabled communities can transform individual concerns into collective concerns, and extend participation from the private spheres of everyday life into the public sphere.