Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.     

Building a health communication brand for University of Texas System tobacco control

Objective: Despite declining cigarette smoking rates in the US, there is a continued need for tobacco prevention education campaigns to reach young adults. Recognizing the need for improved tobacco control messaging, the University of Texas (UT) System engaged The University of Texas at Austin Center for Health Communication to develop a brand and message that would strengthen tobacco control efforts at its 14 institutions. Methods: This article describes the iterative process involved in creating a brand for tobacco control, including an environmental scan, identifying potential message themes, and creating and refining logos. Results: This article highlights the process of developing a system-wide tobacco control brand. Specifically, the process included coordinating an interdisciplinary team with content and design experts, and presenting ideas to stakeholders for serial feedback and refinement, among others. Conclusions: Ultimately, this project offers a model for other systems of higher education interested in pursuing similar initiatives.     

The sociolinguistics of late modern publics

This issue examines struggles over public discursive power in late modern society, understanding that late modern publics are characterized by a destabilization of formerly unmarked public authorities, in other words, an unsettling of standardized “voices from nowhere” (Gal & Woolard, 2001). The contributions to the issue illustrate traditional social and academic elites’ discursive reactions to such developments. In the introduction, we outline different theoretical frameworks of modern and late‐modern publics, identify factors that contribute to a destabilization of modern certainties of social public order, and argue that a weakening of traditional public norms not only implies emancipation but also, as the contributions to the issue demonstrate, may bring along new forms of public dominance. For the positioning of contemporary sociolinguistic theory and practice, we conclude that it is the crucial task of the current public moment to critically self‐engage with our own relations with, and ideologies of, the public. Dieses Themenheft befragt Strukturen öffentlicher Diskursmacht in spätmoderner Gesellschaft und zeigt auf, dass spätmoderne Öffentlichkeit durch eine Destabilisierung von vormals unmarkierten Autoritäten ist, in anderen Worten, von standardisierten “voices from nowhere” (Gal & Woolard, 2001). Die Beiträge illustrieren Reaktionen traditioneller sozialer und akademischer Eliten hierauf. In dieser Einleitung skizzieren wir verschiedene theoretische Zugänge zu moderner und spätmoderner Öffentlichkeit, identifizieren Faktoren, die zu einer Destabilisierung von sozialen Gewissheiten der Moderne beitragen und legen dar, dass eine Schwächung traditioneller öffentlichen Normen nicht nur soziale Emanzipation impliziert sondern, wie die Beiträge zu diesem Heft zeigen, auch neue Formen öffentlicher Dominanz hervorbringt. In Bezug auf zeitgenössische soziolinguistische Theorie und Praxis schlussfolgern wir daraus, dass es im aktuellen öffentlichen Kontext eine zentrale Aufgabe der Soziolinguistik ist, sich kritisch mit den eigenen Beziehungen zu und Ideologien von Öffentlichkeit befassen. Das Themenheft soll zu dieser Auseinandersetzung beitragen.     

On the conditions of authority in academic publics

The discourse of some of the most powerful public figures in today’s world is often incoherent and nonsensical. Incoherent yet authoritative discourse shows that authority does not rest in language but results from non‐linguistic and pre‐textual conditions. The non‐linguistic and pre‐textual conditions are exemplified in an Australian case‐study of a media debate between the Immigration Minister and a refugee, drawing on research by Smith‐Khan (2019a, 2019b). Two such conditions are then examined with reference to academic publics. First, I ask which languages do or do not carry authority, before moving on to speaker identity as a condition of authority. The close association between English and academic excellence has resulted in diminishing the authority of academic publications in languages other than English. The same is true of publications by women and people of colour. I close by reflecting on referencing practices as forms of extending authoritativeness to voices in excluded languages and from excluded scholars in academic publics.     

网络传播中“情绪对应”现象与效应分析——基于《今日头条》样本数据的实证挖掘

基于网络传播大数据的实证分析显示,“情绪对应”不仅是一种整体意义上的强效果论,而且还在相当大的程度上体现出鲜明的甚至可预测的作用关系。分别从标题情绪促发的评论情绪的概率矩阵、评论情绪回溯的标题情绪概率矩阵进行分析。实证考察的详细结果显示：各种情绪的帖子和评论在绝对比重和相对比重上,都显现出相同情绪之间的对应和对称。情绪在网络“意见”和“议程”等内容传播层面需突出其系统性涉及的本体地位,加强从“信息的内容”向“信息的形式”的延展,强调情绪形式及其关系中的主体间性和传受间性。     

全媒体时代基层民主协商的传播创新与经验启示——以浙江省温岭市为例

新媒体技术的发展给国家治理现代化带来新机遇的同时,也带来了新挑战。全媒体时代,温岭民主恳谈制度在地方政治家的推动下实现了传播创新,找到了全社会意愿和要求的最大公约数,更加广泛了解民意集聚民智,更加深入化解矛盾,最大限度凝聚共识,深化了民主恳谈这一颇具地方特色的协商民主模式。温岭的创新实践表明,互联网治理同国家治理现代化具有直接的同构性,新媒体提供了新资源和新契机,传播创新使民主恳谈的协商功能进一步深化,社会整合效果明显。在全媒体时代,正向传播效应需要协同推进,执政党要架构新机制,协同推进基层民主协商的正向传播,助推社会有效整合。     

多元文化框架下的跨文化教学

跨文化教学是异质文化之间的互动。在多元文化框架下,跨文化教学是非常必要的。实施跨文化教学的策略为:对比式跨文化教学、融合式跨文化教学和兼并式跨文化教学。在跨文化教学中存在一些问题,解决这些问题的方式方法为:培养学生的跨文化意识,培养学生的民族文化意识,开发本土文化英语教材等。     

拟态环境与多彩贵州旅游形象传播

大众传播构建了贵州旅游的拟态环境,由于拟态环境的多样性和从结构化向非结构化转变,引发了贵州旅游形象的争论：从神奇贵州到国家公园省,从文化千岛到多彩贵州。多彩贵州在多方的争论与博弈中脱颖而出,其关键便在于它是贵州旅游拟态环境的最佳表述。本文诠释拟态环境与多彩贵州旅游形象,通过旅游标示物的传播和旅游拟态景观的塑造,更好更快地推进多彩贵州“文化旅游发展创新区”的和谐发展。