How to keep Rosie the riveter from contracting VD: A case study of how U.S. social reformers used public relations during World War II

Much of public relations historiography on World War II focuses on the government uses of the function. This study fills a gap in the literature by exploring how a non-governmental organization called the American Social Hygiene Association (ASHA) used persuasion communication efforts to enlist the aid of management, labor, and local communities in the United States in the control of venereal disease (VD) rates. The case study advances a more diverse understanding of how activists have utilized public relations and found that the social reformers’ use of persuasive communications strategies and activities aligned with the view of public relations as the strategic and intentional participation in the social construction of meaning to achieve a planned outcome.     

语义场理论对科技术语翻译的启示从——“水资源管理”一词的英汉互译谈起

科技术语在不同语言之间的翻译是一个复杂的语义匹配过程，如何在考虑相关术语使用现状的基础上将新产生的科技术语准确翻译为其它语言是科技工作者和术语研究者关注的重要问题。以语义场理论为分析框架，通过分析以"水资源管理"及其相关术语为代表的英汉互译，结果发现：不同科技术语在同一语义场所涵盖的语义范围将会随着相关研究深化带来的术语界定细化而发生相应的动态变化；新兴科技术语的翻译要充分考虑其所在语义场其它相关科技术语的翻译先例和使用现状所带来的影响，在翻译准确性和解读便利性之间做出适当的平衡。这是造成"水资源管理"及相关术语英汉互译处理极为复杂的重要原因之一，需要科技翻译者在工作实践中多加注意。     

‘What you need to do is …’: social work students’ reflections on an advice giving audit exercise

This paper reports on qualitative research investigating the advice giving behaviours of social work students. Second-year students, who were enrolled in an interpersonal communication skills course, were required to undertake an ‘advice-giving audit’ exercise across 6 days, with the aim of strengthening their awareness of the interactive nature of advice giving. Students then wrote a diary entry about the frequency of their everyday advice giving behaviour, its intent and reception. Nineteen students provided these reflections for analysis. Findings included three themes pertaining to advice-giving: (i) Giving advice as a natural, comfortable and unconscious way of communicating; (ii) Power and position influences advice dissemination, and (iii) Withholding advice opens, deepens and confuses norms of communication. A fourth theme pertained to the insights that students reported from engaging with the exercise. These findings illustrate the complex interactional process associated with professional advice giving. The research also suggests that experiential activities, which are conducted outside of the classroom, have significant potential to promote the critical examination of embedded communicative practices.     

基于消费者显著性偏好的双边平台转换成本和定价策略研究

针对消费者对转换成本和价格属性具有显著性偏好的实际情况，基于显著性理论对垄断双边平台企业的转换成本和定价策略问题进行了研究。研究发现：1)在显著性偏好非对称型市场上，对价格敏感的一方收取的价格最低，对高转换成本的一方收取的价格最高，而在显著性偏好对称型市场上，平台的最优价格位于非对称型市场之间，但是对价格敏感型市场收取的价格低于转换成本敏感型市场的价格。2)在高转换成本的市场，平台利润最低；低转换成本市场平台利润最高，而混合型情况的最优利润位于这两者之间。该研究结论说明平台企业应该采取措施来降低用户加入平台的转换成本，从而增加利润，这与现实的案例研究结论相吻合。     

Major Accidents (Gray Swans) Likelihood Modeling Using Accident Precursors and Approximate Reasoning

Compared to the remarkable progress in risk analysis of normal accidents, the risk analysis of major accidents has not been so well‐established, partly due to the complexity of such accidents and partly due to low probabilities involved. The issue of low probabilities normally arises from the scarcity of major accidents’ relevant data since such accidents are few and far between. In this work, knowing that major accidents are frequently preceded by accident precursors, a novel precursor‐based methodology has been developed for likelihood modeling of major accidents in critical infrastructures based on a unique combination of accident precursor data, information theory, and approximate reasoning. For this purpose, we have introduced an innovative application of information analysis to identify the most informative near accident of a major accident. The observed data of the near accident were then used to establish predictive scenarios to foresee the occurrence of the major accident. We verified the methodology using offshore blowouts in the Gulf of Mexico, and then demonstrated its application to dam breaches in the United Sates.     

Gender,status, and psychiatric labels

We examine a key modified labeling theory proposition—that a psychiatric label increases vulnerability to competence-based criticism and rejection—within task- and collectively oriented dyads comprised of same-sex individuals with equivalent education. Drawing on empirical work that approximates these conditions, we expect the proposition to hold only among men. We also expect education, operationalized with college class standing, to moderate the effects of gender by reducing men’s and increasing women’s criticism and rejection. But, we also expect the effect of education to weaken when men work with a psychiatric patient. As predicted, men reject suggestions from teammates with a psychiatric history more frequently than they reject suggestions from other teammates, while women’s resistance to influence is unaffected by their teammate’s psychiatric status. Men also rate psychiatric patient teammates as less powerful but no lower in status than other teammates, while women’s teammate assessments are unaffected by their teammate’s psychiatric status. Also as predicted, education reduces men’s resistance to influence when their teammate has no psychiatric history. Education also increases men’s ratings of their teammate’s power, as predicted, but has no effect on women’s resistance to influence or teammate ratings. We discuss the implications of these findings for the modified labeling theory of mental illness and status characteristics theory.     

忠义之气：张齐贤对宋初儒学政治文化的构建及其政治实践

宋初倡导“名节”的思想在张齐贤那里得到了明确的贯彻。他宣讲的“忠义”观念成为宋代政治文化的核心规范意识。“忠义”作为一种思想规范对相当广泛的社会层面产生着约束力，成为传统社会士大夫阶层共同的心理定式，使之由过去对功名的孜孜追求，转向道德精神的弘扬。北宋立国之后，“忠义”作为政治思想的基本原则和政治道德的主体形态，在新的时代情境中得到了特别的强调。张齐贤的政治治理思想，体现在地方治理和对外谋略两个方面，而在此两个方面他都践履了自己所倡行的“忠义”理念。     

英格兰数理精英教师培养及启示——基于“未来教学学者”计划

英格兰政府针对国内中小学数学和物理等学科专业教师紧缺、学生数理成绩较差的现状，推出了"未来教学学者"（Future Teaching Scholars）精英教师培养计划。这一专项教师培养计划旨在通过严格的选拔标准、系统的培养方案、丰厚的奖学金与助学金以及明确的教师未来职业发展规划，吸引高质量的本科生积极参与，从而提高英格兰数理学科教师的专业水平及学生的数理学科成绩。英格兰政府为改善特定科目和偏远地区学校教师质量而开展的专项教师培养项目为我国相关教师的培养工作提供了积极借鉴：创新教师教育培养模式，提高师范生教学实践能力；充分发挥地方师范院校的主体作用，保障特定地区教师供应；提高师范生选拔标准，促进教师队伍整体质量提升。