网络环境下顾客参与品牌价值共创模式与机制研究——以小米手机为例

随着网络信息技术的发展,顾客通过互联网平台参与产品开发与更新、主导网络口碑传播等方式,已成为品牌价值创造的重要主体,深刻改变着品牌管理模式.本文以小米手机为例,借助扎根理论研究方法,对相关质性资料进行内容分析,得到如下结论:小米手机品牌的快速成长得益于其建立了契合互联网“专注、极致、快、信任”的企业文化和团队理念,将产品定位为发烧友而生的年轻消费者群体,积极进行线上、线下交流互动,将顾客培育成为粉丝和发烧友,引导顾客积极参与产品开发、更新以及口碑传播,从而实现小米手机品牌的快速成长.在此基础上,通过理论检验和命题发展,总结出顾客参与网络品牌价值共创的文化机制、产品机制、互动机制、参与机制、口碑机制及其相应命题.     

Ethnic intermarriage in longitudinal perspective: Testing structural and cultural explanations in the United States, 1880–2011

Focusing on macro-level processes, this article combines Decennial Census and Current Population Survey data to simultaneously test longitudinal and cross-sectional effects on ethnic intermarriage using structural and cultural explanations. Covering a 130 year period, the results of our multilevel analysis for 140 national-origin groups indicate that structural characteristics explain why some origin groups become more “open” over time while others remain relatively “closed”. Ethnic intermarriage is more likely to increase over time when the relative size of an immigrant group decreases, sex ratios grow more imbalanced, the origin group grows more diverse, the size of the third generation increases and social structural consolidation decreases. Cultural explanations also play a role suggesting that an origin group’s exogamous behavior in the past exerts long-term effects and exogamous practices increase over time when the prevalence of early marriage customs declines. For some of the discussed determinants of intermarriage, longitudinal and cross-sectional effects differ calling for a more careful theorizing and testing in terms of the level of analysis (e.g., longitudinal vs. cross-sectional).     

论武术课教学中攻防实用技术的组织与教法

武术的动作都要求具有攻防技击特点,无论是套路演练形式,还是技击格斗形式,都是以踢、打、摔、拿、击和刺等技击法为主要内容。在教学过程中,对攻防实用技术、组织与教法的研究,应有它一套独特方法。从一般教学过程到特有的组织方法,以及必须坚持的几项原则进行学术探讨,对改革课堂教学模式,优化教学方法,提高技术功作质量,圆满地完成教学任务起着积极重要的作用。     

法治视野下科研事业单位国有资产监管体制的风险拷问

科研事业单位的国有资产,不能因其资产的非生产性、无偿使用性、公共利益性就脱离法律监管的视域,因为法治精神意味着法律权威在监管主体和监管对象之间要建立约束与契约关系,故而以法治精神为参考坐标,可以清楚地认识到当前我国的科研事业单位国有资产监管体制存在着诸多漏洞和风险。     

Using Multilevel Statistical Models in Social Work Intervention Research

ABSTRACT

Statistical analyses of data from a classroom-based study illustrate the need to account for intra-class clustering in studies involving schools, classrooms, and other higher order units of analysis. Students were clustered in homerooms that were assigned to intervention and comparison conditions. Standard multiple linear regression analysis yielded a significant group effect but incorrectly ignored intra-cluster response correlations. A multilevel model appropriately accounting for the dependency among responses in the same cluster yielded a nonsignificant group effect. Implications for the analysis of intervention research data are discussed.     

Poverty Research in a Development Policy Context

This article provides an evaluation of the extent to which science is addressing worldwide poverty and hunger. It is based on the literature contained in the Thomson Reuters' Web of Science Citation Index (1980 to 2008) and focuses on the WOTRO Strategy Plan 2007–2010 of the Netherlands Foundation for the Advancement of Tropical Research, although similar policies from other countries might also be assessed. The data show that poverty/hunger research has grown steadily over time in many disciplines, most significantly in Environmental Sciences and Technology. Much of this research is hidden; hence the construction of an internationally recognised open‐access database is recommended so that scientists can easily identify critical gaps related to scientific capacity‐building.     

NIMBY, CLAMP, and the Location of New Nuclear-Related Facilities: U.S. National and 11 Site-Specific Surveys

Public and political opposition have made finding locations for new nuclear power plants, waste management, and nuclear research and development facilities a challenge for the U.S. government and the nuclear industry. U.S. government-owned properties that already have nuclear-related activities and commercial nuclear power generating stations are logical locations. Several studies and utility applications to the Nuclear Regulatory Commission suggest that concentrating locations at major plants (CLAMP) has become an implicit siting policy. We surveyed 2,101 people who lived within 50 miles of 11 existing major nuclear sites and 600 who lived elsewhere in the United States. Thirty-four percent favored CLAMP for new nuclear power plants, 52% for waste management facilities, and 50% for new nuclear laboratories. College educated, relatively affluent male whites were the strongest CLAMP supporters. They disproportionately trusted those responsible for the facilities and were not worried about existing nuclear facilities or other local environmental issues. Notably, they were concerned about continuing coal use. Not surprisingly, CLAMP proponents tended to be familiar with their existing local nuclear site. In short, likely CLAMP sites have a large and politically powerful core group to support a CLAMP policy. The challenge to proponents of nuclear technologies will be to sustain this support and expand the base among those who clearly are less connected and receptive to new nearby sites.     

Protection and Advocacy for Individuals with Mental Illness Act

Abstract

This study explored the perceptions of one state's policy stakeholders toward the implementation of the Protection and Advocacy for Individuals with Mental Illness Act (PAIMI Act). This congressional act established state programs authorized to investigate abuse, neglect, and civil rights violations against individuals with mental illness in residential facilities. A qualitative case study approach was selected to study the perceptions of the impact of this law. Participants were chosen using a maximum variation sampling of four diverse stakeholder groups. In-depth interview responses were developed into a series of proposed assertions regarding the impact of the PAIMI Act.     

新型“圆形监狱”——从福柯理论看网络空间的信息监控系统

科学技术极大地提高了生产力,解放了人类,促进了社会的进步和发展。科技的发展在给人类带来福音的同时也带来了一系列负面效应,这在作为当代科技成果集中体现的计算机网络空间中尤为突出。“圆形监狱”一说作为一种以空间来象征权力的理想范例和极致模板首先由边沁提出,而后福柯在《规训与惩罚》中进一步将其描述为全景敞视主义。不管从技术基础、监视模式、空间划分、权力等级等各个方面看,似乎与任何束缚、控制、权力、统治、规训无涉的新型社会空间——网络空间,却在本质上不啻另一种新型的全景敞视“圆形监狱”,实际上是处于一种无形却又无所不在的信息监控网络中,成为了当代资本主义社会的新型统治和渗透手段。因此,传统社会空间中那种明显的、赤裸裸的权力与控制并没有凭空消失,而是以更加全面隐蔽而富有迷惑性的方式渗入网络空间中。这表明,随着现代性的进程,本身作为一种人工产物的网络科技,有可能脱离人的控制而走向未知的自主发展,成为后现代资本社会的新型统治手段而具有负面效应。     

A not so strange silence: Why qualitative researchers should respond critically to the qualitative data archive

A driving force behind the establishment of a qualitative data archive in the United Kingdom has been the oral historian, Paul Thompson. He has complained that there is a ‘strange silence’ among qualitative sociologists on re‐analysis, and that many have been reluctant to deposit data. The first part of the paper suggests that the common ethical and practical objections can be overcome in establishing an archive in Australia. However, there is a more serious underlying ideological objection: that archiving promotes and institutionalises a narrow empiricist version of qualitative research. The rest of the paper makes this case by examining teaching materials on a British website, by reviewing Thompson's arguments, and by considering some examples of re‐analysis by sociologists. It is argued that qualitative researchers should respond critically, but that it is possible to address and overcome these problems when developing an Australian archive.