大吴文化研究纵横谈

大吴文化是一种广义的地域文化 ,即从古到今 ,吴地人民所创造的一切文化的总汇。吴地地域的界定 ,有广义、狭义之分 ,广义的吴地地域的界定应以历史政区和吴语分布区为依据。从大吴文化视角出发 ,可将吴文化视为一种丰富的知识性的资源 ,人们可纵横结合 ,从人类社会的多个层面予以研究、开发和利用。在长期的发展中 ,吴文化形成了先吴文化、吴国文化、吴地文化三个时期。吴文化具有自己的鲜明特色 ,其中主要有依托水 ;融合古今 ,汇通中西 ;后来居上 ,敢为天下先等     

英美法系和大陆法系刑事陪审制度功能之比较

陪审制度的功能是陪审制度得以存在和延续的理由 ,笔者首先剖析了陪审制度的沿革及其发展趋势 ;进而阐述陪审制度在两大法系中共有的功能 ;最后分别阐述英美法系和大陆法系刑事陪审制度功能     

Implied Preference for Seismic Design Level and Earthquake Insurance

Seismic risk can be reduced by implementing newly developed seismic provisions in design codes. Furthermore, financial protection or enhanced utility and happiness for stakeholders could be gained through the purchase of earthquake insurance. If this is not so, there would be no market for such insurance. However, perceived benefit associated with insurance is not universally shared by stakeholders partly due to their diverse risk attitudes. This study investigates the implied seismic design preference with insurance options for decisionmakers of bounded rationality whose preferences could be adequately represented by the cumulative prospect theory (CPT). The investigation is focused on assessing the sensitivity of the implied seismic design preference with insurance options to model parameters of the CPT and to fair and unfair insurance arrangements. Numerical results suggest that human cognitive limitation and risk perception can affect the implied seismic design preference by the CPT significantly. The mandatory purchase of fair insurance will lead the implied seismic design preference to the optimum design level that is dictated by the minimum expected lifecycle cost rule. Unfair insurance decreases the expected gain as well as its associated variability, which is preferred by risk-averse decisionmakers. The obtained results of the implied preference for the combination of the seismic design level and insurance option suggest that property owners, financial institutions, and municipalities can take advantage of affordable insurance to establish successful seismic risk management strategies.     

论语篇体裁理论在英语写作教学中的应用

本文以系统功能语言学的语篇体载理论为依托，对该理论在大学英语写作教学中的应用进行了探讨。教师在写作教学实践中可以从引导学生挖掘不同语篇体裁的交际目的和社会文化背景入手，指导学生从宏观角度有效把握不同语篇体裁的概括性结构定武，鼓励学生逐步改进思维方式，从而全面提高写作能力。     

论破窗理论对高校班级管理的启示

班级管理在大学教育中的作用十分重要。从破窗理论出发．明确了班级环境在班级建设与发展中的重要地位，论述了班级中潜抑力量与压抑力量转化的意义，在此基础上进一步提出，要从加强日常管理、形成良性反馈机制、处理好突发事件三个方面预防“破窗现象”，并针对破窗理论的运用提出了建议。     

论我国民事诉讼证据保全制度及其完善

证据保全是法院对证据采取保护措施、保证其证明力的一种制度,包括诉前证据保全与诉讼中的证据保全。我国民事诉讼证据保全制度并不完善,应当规定全面的证据保全制度,即对诉前证据保全制度应当加以规定;另外,还要完善证据保全的具体程序与规定证据保全申请错误的赔偿和诉讼等。     

Effects of Marriage and Children on Financial Risk Tolerance: A Synthesis of Family Development and Prospect Theory

Family development and prospect theory were used as a framework to predict variability in individuals' subjective financial risk tolerance within distinct family structures. Gender, age, and income were expected to interact with the main effects of family structure (marital status and children). Theory-generated hypotheses were examined in Study 1 (data from university housing respondents, n = 76) and Study 2 (the 1998 Survey of Consumer Finances, n = 4,305). One family structure main effect (child presence) was significant for investment risk tolerance in both studies. Family structure interactions (marital status × age and child × income) were significant for employment risk (Study 1), and child × age was significant for investment risk in Study 2.     

国际营销中产品的包装、促销与传播学

全球经济一体化和企业国际化要求企业必须面对国际市场,参与国际竞争而重视国际营销则是颇为重要的方面。据此从包装的重要性出发,阐述了包装对于促销的意义、发展,进而论述了竞争整合营销传播战略对于企业的要求。     

谭献词学理论的继承与创新

谭献是晚清一位词学大家 ,在继承常州派张惠言、周济词学理论的基础上 ,根据自己创作和整理词集的经验和心得 ,提出了新的词学观点 ,进一步完善了常州派词论 ,对中国词学理论有杰出的贡献。谭献的词论主要有 :一、继承常州词派的观点 ,继续推尊词体。二、在词的创作方面 ,提倡比兴柔厚。三、在词的鉴赏批评上 ,提出“作者之用心未必然 ,读者之用心何必不然”的著名观点。     

无抵触理论与我国公共英语教学

将无抵触理论应用于公共英语教学，可以对外语学习活动进行设计，使学习者水平与任务的难度相当、培养语言学习兴趣、加强师生交流、确保学习者获得学习主动权等，使其在学习过程中体验到巨大乐趣，进入以注意力高度集中和全身心投入为特征的无抵触心理状态，提高学习效率。