高校应运用公共关系塑造与传播其外部形象

高校应运用公共关系知识塑造与传播良好的外部形象,创设有利的外部发展环境,以促进自身的健康发展。     

对欠发达地区农村信用社运行效率的分析

农村信用社改革及其运行效率是当前中国金融界的一个重要课题,农村信用社运行效率的高低依赖于改革的主导力量及其模式的具体选择。中国农村信用社已经历了多次在政府主导下进行的反反复复的体制性变迁,产权制度及治理结构问题未能得到有效解决,其运行效率较低。结合在江西若干县(区)的调查,对欠发达地区农村信用社运行效率进行了分析,并提出了提升农村信用社运行效率的对策建议。     

矿物聚合物的功用

矿物聚合物是无机聚合物的一类,它在工艺、性能、用途等方面集有机高聚物、陶瓷、水泥等材料的特征,同时又是一种具备独特性能的新材料。本文对矿物聚合物材料的性能和应用进行了综述,并对其应用前景进行了展望。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.     

试论美术文化中的技术理性

无论从劳动产品的角度看,还是从社会的角度看,技术都是理性的表现;产品的生产过程,是一种技术展现的过程,即生产者的个性标记通过技术展现的过程,因此,技术本身也具有理性。理性的技术促进了人类社会的发展。     

我国金融风险的制度因素分析

对金融风险进行有效的防范和控制,必须抓住风险产生的根本原因.目前我国存在的金融风险实质上是制度性风险,而产权制度是形成制度性风险的根源.在深化产权改革,建立起我国市场化金融制度的同时,也要积极借鉴国际先进经验,推行有利于金融风险防范的新的金融制度,并注意金融制度的适用性问题,以免引起新的金融风险.     

构建我国企业和谐劳资关系的思考

要建立和谐社会,必须要有和谐的劳资关系作基础。从西方劳资关系由激烈对抗趋于制度化、法律化的历史演变的启示,对转型期我国企业劳资矛盾的突出表现及其原因进行剖析,提出构建我国企业和谐劳资关系的治本之策。     

于激变中求稳实之法——民国最高法院关于女子财产继承权的解释例研究

对于国民党二大《妇女运动决议案》中“女子有财产继承权”的规定,民国最高法院采取了折中的立场进行限制性解释。其所面临的两难情形揭示出了法律制度的悖论。为在动荡中达到均衡,于激变中求得稳实之法,法律职能部门应在实践中发挥调整器的作用。