高校应运用公共关系塑造与传播其外部形象

高校应运用公共关系知识塑造与传播良好的外部形象,创设有利的外部发展环境,以促进自身的健康发展。     

论魏晋南北朝时期儒学的衰落

魏晋南北朝时期是我国学术思想多元化发展时期。期间玄学兴盛,佛道流行,而在两汉居于统治思想地位的儒学却衰落不堪。本文从魏晋南北朝时期的社会特点、学术思想盛衰消长的客观情势以及儒学自身的状况去探究儒学衰落的原因,以有助于总结思想史发展的一般规律。     

英语论文中话语联系语的对比研究

无论在篇章语言学还是在语用学研究中,话语联系语均被认为具有重要功能。篇章语言学家认为,话语联系语是实现篇章语义连贯的重要手段;语用学家认为,话语联系语的作用更多地体现在为话语的理解指路导航。本文运用基于语料库的研究方法,对比分析了中国学习者与英语母语者在英语论文中使用话语联系语的差别,结果显示:(1)中国学习者在论文写作中比母语者倾向于更多地使用联系语;(2)二者使用的联系语在语义分布上大致相同;(3)在每一类别内部具体联系语的使用上二者存在较大差异,主要表现为:学习者机械套用,欠缺必要的文体意识,及在表示列举、总结、转题和推论时,倾向于借助明显的联系语来达到发展主题的目的。本文试从连贯理论与关联理论的角度出发,对可能造成以上差异的原因进行了分析,并进一步对话语联系语的教学提出了一些建议。     

跨文化交际中的非语言语用失误

非语言交际是交际的一种重要形式。跨文化非语言交际语用失误包括体态语、副语言、客体语和环境语的语用失误。这些失误主要是由于交际双方不同的文化背景和社会环境,以及对认知语境的失误判断引起的。     

学术期刊属性研究

在编辑传播学界关于学术期刊属性的研究上,普遍存在着一个突出的问题,这就是论者们几乎不假思索地认为“学术期刊是商品”。我们认为,这是一个很大的误区,这种认识在理论上是错误的,在实践上是有害的。首先,“学术期刊商品论”是自相矛盾的;其次,“学术期刊商品论”与马克思主义经济学是相悖的;再次,“学术期刊商品论”与普遍存在的事实是恰恰相反的。学术期刊和学术事业是一项创新的事业,它关系一个国家的生存安危,对此,江泽民同志曾经反复强调,创新是一个民族进步的灵魂,是国家兴旺发达的不竭动力之源。因此,对待学术和学术期刊事业应当像对待军队、警察机构一样,不能也不可能使其商品化,学术期刊应该走自己的健康发展之路。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.     

科学发展观是与时俱进的马克思主义发展观

科学发展观是对马克思主义关于发展理论的继承与发展,是与时俱进的马克思主义发展观。这一发展观是以邓小平理论和“三个代表”重要思想为指导、从新世纪新阶段我国的发展全局出发而提出的重大战略思想,是我们党对社会主义现代化建设指导思想的新发展,标志着我们党执政理念的新飞跃。     

论陆九渊《易》说中的社会人事观

南宋著名哲学家、“心学”思想体系创立者陆九渊,虽没有对《周易》这部奇特玄妙的经典进行过全面的阐解,但曾就《周易》经传及相关《易》理发表过许多精辟的见解。文章选取陆九渊《易》说中与社会人事观有关的内容进行评析,由此可体现其《易》说中“明体”之外“达用”的一面。