How Does the General Public Evaluate Risk Information? The Impact of Associations with Other Risks

There is a considerable body of knowledge about the way people perceive risks using heuristics and qualitative characteristics, and about how risk information should be communicated to the public. However, little is known about the way people use the perception of known risks (associated risks) to judge an unknown risk. In a first, qualitative study, six different risks were discussed in in-depth interviews and focus group interviews. The interviews showed that risk associations played a prominent role in forming risk perceptions. Associated risks were often mentioned spontaneously. Second, a survey study was conducted to confirm the importance of risk associations quantitatively. This study investigated whether people related unknown risks to known risks. This was indeed confirmed. Furthermore, some insight was gained into how and why people form risk associations. Results showed that the semantic category of the unknown risks was more important in forming associations than the perceived level of risk or specific risk characteristics. These findings were in line with the semantic network theory. Based on these two studies, we recommend using the mental models approach in developing new risk communications.     

The Possibility of Mixed-Mode Surveys in Sociological Studies

Abstract:  This paper explores the possibility of the mixed-mode survey in Japan in order to ensure a wider range of respondents, focusing on the specific type of mixture that is designed to make contact with a respondent by more than one mode and in which a respondent can choose an alternative mode convenient for him or her. The dataset mainly used comes from the survey Study on the Social Composition of the Urban Local Community conducted in Shinagawa Ward of Tokyo in 1999. Three other studies are introduced for additional information. As an indicator of the effectiveness of a mixed-mode design, the response rates of four studies are examined and some improvement in the response rates is observed, compared to that of a single-mode design. Another indicator is the representativeness of a sample and it is evaluated using the data of the Shinagawa survey. When the discrepancy between valid respondents and the population on some demographic characteristics is regarded as representation bias, a mixed-mode design is found to reduce the bias. An inherent problem in a mixed-mode design is "mode effect." In order to control for the mode effect in analyses, the inclusion of an additional variable indicating "mode" in the model is recommended. It is further suggested that the interaction effects between the "mode" and the respondents' traits should be checked, on the assumption that the survey mode affects respondents differently. The attempts are made and discussed in this paper using two variables drawn from the Shinagawa survey.     

《绿野仙踪》百年研究综述

《绿野仙踪》研究百年,最初颇受名家推崇,不久即被冷落;近20年来出版与有关研究逐渐增多,空前受到读者欢迎和专家的注重。百年来有关研究,主要涉及作者籍贯、抄本与刻本、题材与文体、思想与文化意蕴、构思与结构、人物形象及总体评价等问题,诸家持论不一。但有关研究大都是就某一或某几个方面问题有所深入,全面系统的研究尚属少见。     

Multilevel modelling of refusal and non-contact in household surveys: evidence from six UK Government surveys

Summary.  We analyse household unit non-response in six major UK Government surveys by using a multilevel multinomial modelling approach. The models are guided by current conceptual frameworks and theories of survey participation. One key feature of the analysis is the investigation of the extent to which effects of household characteristics are survey specific. The analysis is based on the 2001 UK Census Link Study, which is a unique source of data containing an unusually rich set of auxiliary variables. The study contains the response outcome of six surveys, linked to census data and interviewer observations for both respondents and non-respondents.     

粮食主产区农户稻作经营行为的调查与分析——基于江西省26县1058户农户调查数据

对江西省粮食主产区8个地级市26县32乡（镇）1058户农户进行问卷调查，内容涉及样本农户的稻作经营行为意愿及其影响因素的村域特征、农户户主及家庭特征、农户生产经营特征、对粮食补贴政策的认知及其它行为控制认知特征。在具体分析调查内容的基础上提出激励江西农户发展水稻生产的若干政策建议。     

以就业为导向的会计本科教育的培养目标研究——基于国内部分高校的问卷调查

文章从会计职业技能和全国14所高校的调查数据两方面对会计本科教育的培养目标进行分析,提出了以就业为导向的培养目标:培养具有良好的会计职业道德、具有扎实的经济管理理论基础、具备较强的会计专业技能、能适应社会经济发展需要、胜任会计工作的应用复合型人才.     

我国“第二代”农民工文化环境问题研究与对策——以重庆市为例

全国农民工这个流动群体已经发展到2亿之众,加强文化建设,提高全民族文明素质,加强农民工文化建设是城市文明创建的重要组成部分.通过对农民工文化环境的现状调研,发现问题从而提出提升进城务工农民精神文化生活质量的具体对策.     

并购绩效的经验研究方法

结合典型的并购经验研究的方法和结果,比较了并购绩效经验研究中经常使用的长期绩效研究法、事件研究法、诊断研究法和调查法等4种方法各自的含义与特点,同时考察了国外及国内并购经验研究对4种方法的运用情况,提出了在我国目前条件下适宜的研究方法的建议。     

对当代大学生诚信教育的审视及思考

传统诚信文化失灵,现代信用机制建设滞后与社会浮躁心理蔓延是当代大学生诚信教育面临的三大制约因素。面对这些因素,我们应采取相应的对策,即加强大学生人生观、价值观教育,加强诚信制度建设以及充分发挥广大高等教育工作者的示范作用。     

医学院校大学生文化素质现状调查及对策分析

由于受各种因素的影响,当前我国医科院校学生的人文素质不高.加强医科大学生人文素质教育是国际大趋势.我们要采取各种措施,全面提高医科大学生在文学、历史、哲学、艺术等方面的人文素质修养,培养大学生优良的意志品质和社会适应能力、崇高的理想和高尚的道德情操,强烈的民族精神与创新精神.