顾客非理性消费行为机理探析

非理性消费已经成为零售企业利润的重要来源,得到学术界的普遍关注。认为顾客非理性消费行为是受到内在的、最本质的特殊顾客需要驱使而产生的不合理行为,揭示了驱动顾客非理性消费行为的顾客需要,并探讨了情绪状态因素调节顾客需要与顾客非理性消费行为关系的作用机理。基于416份问卷的调查结果,社交需要、释压需要和求廉需要是驱使顾客产生非理性消费行为的主要内在动因,情绪对特殊的顾客需要具有不同的调节作用。旨在丰富顾客非理性消费行为的知识,为商家实施目标营销、新服务开发提供重要理论支持。     

我国居民文化消费影响因素探析

运用我国1983—2012年的数据,通过实证分析考察了可支配收入、教育水平、金融发展和政府文化事业支出对我国居民文化消费的影响。长期均衡分析结果表明,教育水平和金融发展对我国居民文化消费具有显著的促进作用;教育水平提高1%,居民文化消费增加0.454%;金融机构信贷提高1%,居民文化消费增加0.363%;可支配收入和政府文化事业支出对居民文化消费的影响不显著。脉冲响应分析结果表明,可支配收入冲击对居民文化消费的影响在短期由正向转为负向,教育水平冲击和金融发展冲击对居民文化消费短期具有正向影响,政府文化事业支出冲击对居民文化消费短期具有负面影响。根据实证分析的结论,文章提出了扩大我国居民文化消费的政策建议。     

The changing practice of eating: evidence from UK time diaries, 1975 and 2000

This paper examines some central themes about change in consumption behaviour through an empirical investigation of the practice of eating. It analyses patterns of food consumption in the UK using time diary data from 1975 and 2000. The practice of eating is decomposed into four component activities which are used to explore systematically the inter-relationships between social processes - such as commodification and temporal fragmentation - and ways of providing and consuming food. It charts the expansion of eating out, the degree to which it substitutes for other eating activities, and the implications of its development for social relations and the temporal organization of daily life. Analysis reveals that food consumption continues to be differentiated along established lines of social division, although the content of those divisions has changed and varies across components of the practice. Increasing commodification of the food chain is documented, but without appearing to have a corrosive impact on household organization or social relationships. While tendencies indicative of temporal fragmentation are revealed, counter-tendencies exist which suggest that the practice of eating is resilient to many forms of external pressure. Finally, the application of a practice-based analytical approach permits critical evaluation of theories of social transformation.     

浅析消费社会的异化

消费社会的异化表现为商品使用价值背离,消费价值衰减;由理性消费走向感性消费;炫耀性消费盛行等。消费社会的异化是对可持续发展观的背离,必然引发资源和环境危机。为了消除危机,要合理消费,控制消费主义,最终达到根除消费社会异化的目的。     

The 2015 welfare reform of the National Basic Livelihood Security System in South Korea: Effects on economic outcomes

In July 2015, South Korea’s National Basic Livelihood Security System (NBLSS) was reformed for the purposes of eliminating welfare blind spots and reducing poverty. The reform is expected to affect the recipients’ economic behaviours and choices. In this study, we used changes in benefits and eligibility for the NBLSS under the customised benefit system to identify the effects of the change in the NBLSS on a proposed set of economic outcomes – income, labour supply, consumption, savings, poverty reduction. To estimate the effects, we used data from the 10th–12th waves of the Korea Welfare Panel Study and employed a difference‐in‐differences framework integrated with the propensity scores. We found that the NBLSS helps the poor to reduce financial and material hardships through income and consumption increments, but that it does not provide disincentives to the recipients from participating in the labour market or from saving.     

Alcohol consumption among undergraduate social work students at a South African university

ABSTRACT

Alcohol consumption among tertiary level students is a public health problem that can adversely affect students’ performance at university. This study therefore investigated the drinking patterns; reasons for drinking; and the perceived impact of drinking on academic performance of undergraduate social work students at a South African university. Of the 145 students who completed a group administered survey questionnaire, 88% reported using alcohol mainly for social purposes and enjoyment, with two-fifths admitting to participating in binge drinking. Despite these findings, a high proportion (78%) reported not performing poorly on a test or exam due to alcohol consumption in the preceding 12 months. Recommendations are provided for the education and support of social work students as future healthcare professionals.     

入境旅游市场需要引导消费——以嵩山少林寺为例

从“旅游消费心理”和“旅游环境”两个方面分析旅游消费者的决策心理和郑州市旅游业的资源条件及发展现状。依据知觉、动机、决策等心理学理论,对入境旅游市场的吸引力和少林禅宗文化的影响力进行分析,提出以嵩山少林寺为重点,突出专题旅游资源,抓住龙头打造中原旅游精品,引导旅游消费的基本对策。     

消费：节制与激励及其社会后果

随着经济的发展,人们的消费理念也在不断重塑。为推动可持续发展,需要正确引导人类的消费欲望。通过对我国消费由节制到激励、再到适度节制的转变历程与社会环境的阐述,分析了节制消费与刺激消费的社会影响,指出节制消费有助于保持经济稳定、增加储蓄、平衡财政收支,但对生产力、经济发展、消费品质与劳动力素质提升具有消极影响;而刺激消费有助于促进经济增长与生产力提升,但易引发消费主义,导致过度消费与浪费。基于此,提出构建适度消费、绿色消费与健康消费的消费理念。     

费瑟斯通消费文化的审美维度

在当代英国著名社会学家费瑟斯通看来,当今社会从某种意义说就是消费社会,消费社会具有后现代特性,在消费社会,日常生活具有审美特性,影像具有重要意义,文化媒介人成为新审美生活方式的创造者和传播者。     

鲍德里亚的消费经济批判及其艺术性变革

在鲍德里亚看来,当代社会在经济现象形态方面表现为消费经济的活跃,需要进行符号经济学批判。当代消费经济具有独特的运行机制,是将各种商品都转化为符号体系的过程,这既是资本的进一步扩展、资本增值的实然逻辑,又是技术理性的渗透、媒介信息的传播,还是物体系的形成、拜物教的深化。消费经济及其奢侈文化从大都市扩散到世界各地,推动了当代商业的发展。当代消费经济令人与人之间关系冷漠,围绕人的不再是实际物品,而是众多意义,需要用结构主义符号学分析其运行机制,采用艺术性变革的方式消除消费异化。艺术能够建构具有救赎作用的乌托邦,不应只为了满足感官刺激,而要通向真理之路,唤醒人的创造潜能,改造消费社会的不合理机制。