“短信文化”的产生、作用和挑战

随着信息化革命的不断推进，一种新的媒体，即依托于移动通信网和互联网的短信将成为继“第四媒体”网络之后的“第五媒体”。短信的逐渐发展，形成了一系列初具规模的相关产业链，改变了原有的社会文化和信息传播方式，并随之形成了一种以科学技术为根本的、新兴的文化——“短信文化”。“短信文化”带动了经济和社会文化发展，同时也带来了挑战。     

Using Time Intervals Between Expected Events to Communicate Risk Magnitudes

Because members of the public have difficulty understanding risk presented in terms of odds ratios (e.g., 1 in 1000) and in comparing odds ratios from different hazards, we examined the use of time intervals between expected harmful events to communicate risk. Perceptions of the risk from a hypothetical instance of naturally-occurring, cancer-causing arsenic in drinking water supplies was examined with a sample of 705 homeowners. The risk was described as either 1 in 1000 or 1 in 100,000 and as present in a town of 2000 people or a city of 200,000 people. With these parameters, the time intervals ranged from 1 expected death in 3500 years (1 in 100,000 risk, small town) to 1 death every 4 months (1 in 1000 risk, city). The addition of time intervals to the odds ratios significantly decreased perceived threat and perceived need for action in the small town but did not affect response for the city. These framing effects were nearly as large as a 100-fold difference in actual risk. Instances when this communication approach may be useful are discussed.     

商标翻译中的模糊信息及其处理技巧

商标翻译是运用译语来完美再现和传达原语商标的思想、内容和意境,以获得新颖独特、富有艺术魅力的译名。而这一过程离不开模糊思维的运作和模糊语言的妙用。本文着重从模糊理论的角度来论述商标翻译中模糊信息的主要客观存在因素、表现形式及其处理技巧。正确认识语言的模糊性对做好商标翻译工作具有重要的指导意义。     

Research report: a software solution for rapid policy assessment with reimbursed SMS and mobile cash

In this report, we introduce a system for running reimbursed surveys via text messages and mobile cash. The key advantage of this approach is the ability to conduct rapid surveys at an extremely low cost. After reviewing existing literature, we describe an automated system for conducting such surveys and demonstrate its merits in a proof-of-principle application in India. We obtain substantive insights on the effectiveness of a policy trial that are in line with expert assessments. This application suggests that our approach can be applied to a wide range of problems including impact assessment for policy or developmental aid, and monitoring of public sentiment, and possibly monitoring of conflict dynamics.     

论电子商务法的功能等同原则

通过对电子商务法功能等同原则基本内涵的剖析以及国际国内电子商务法对功能等同原则的体现,阐述了为什么只有电子商务法领域才有功能等同原则、功能等同原则是如何与其它原则一同构成电子商务法基本原则体系的、功能等同原则对立法和司法实践具有什么指导意义,并最终得出功能等同原则不应该长久地作为电子商务法的基本原则的结论.     

论商标反向假冒的性质——兼论我国商标反向假冒立法的完善

文中探讨了商标反向假冒行为的性质和立法完善.反向假冒行为既是商标侵权行为,也是不正当竞争行为.我国目前只是单一的用<商标法>对反向假冒行为进行规制,但这种立法模式不能有效地打击商标反向假冒行为,建议:进一步完善<商标法>和<反不正当竞争法>,以这两部法律对商标权人的权益进行基础性保护.然后,以<刑法>为后盾,打击严重的商标反向假冒犯罪行为.     

虚拟接口结构技术的介绍与分析

介绍了虚拟接口体系结构的消息传递标准,与已有的通信类协议作了比较,揭示出这种传递标准的优越性和发展潜力.     

分配格上对角占优阵的幂收敛性与可实现问题

本文得到分配格上行（或列）对角占优阵Ａ的不变式ｐｅｒ（Ａ）的特征,以及Ａ的幂序列的收敛性。给出对称方阵可实现的充要条件,对于有界分配格上的行（或列）对角占优阵给出其可逆的充要条件。     

营养信息对消费者食品网购意愿的影响

网络食品营养信息有助于消费者在网购时了解食品的营养成分并做出健康食品的选择,改善居民的营养健康问题。通过4个实验,从精确性和说明性的角度探究了网络食品营养信息对消费者购买意愿的影响。研究发现:(1)相较于客观型营养信息,评估型营养信息会导致消费者购买网络食品时感知到更高的易于理解性和更低的信息可信性,进而影响购买意愿。(2)消费者对网络食品营养信息的偏好会受到其目标的调节。当消费者具有达成型目标时,客观型营养信息会通过更高的信息可信性来提高消费者的购买意愿。当消费者具有维持型目标时,评估型营养信息会通过更高的易于理解性来提高消费者的购买意愿。因此,企业管理人员和政府及有关社会组织在选择网络食品营养信息类型时应该将消费者目标考虑在内。     

与时俱进与党的实事求是的思想路线

阐述了与时俱进、实事求是的历史渊源。论证了实事求是就是理论与实践相统一,与时俱进是对理论与实践关系认识的深化,实事求是、与时俱进是马克思主义科学精神与理论品质的高度统一。指出实事求是是中国革命取得胜利的思想武器,人类社会所发生的一切本质上都是与时俱进的,与时俱进是对党的实事求是的思想路线的发展。