顾客非理性消费行为机理探析

非理性消费已经成为零售企业利润的重要来源,得到学术界的普遍关注。认为顾客非理性消费行为是受到内在的、最本质的特殊顾客需要驱使而产生的不合理行为,揭示了驱动顾客非理性消费行为的顾客需要,并探讨了情绪状态因素调节顾客需要与顾客非理性消费行为关系的作用机理。基于416份问卷的调查结果,社交需要、释压需要和求廉需要是驱使顾客产生非理性消费行为的主要内在动因,情绪对特殊的顾客需要具有不同的调节作用。旨在丰富顾客非理性消费行为的知识,为商家实施目标营销、新服务开发提供重要理论支持。     

基于环境传感器和穿戴式传感器的行为异常检测

针对独居老人频繁出现行为异常的情况,提出了基于热释电红外传感器和穿戴式传感器的老人行为异常检测系 统。设计了行为异常检测的硬件环境,介绍了红外传感器和穿戴式传感器的工作原理,提出了依据重力加速度所在轴向 检测老人躺下位置是否发生异常的方法,并融合了红外传感器和穿戴式传感器的信息对躺下位置异常进行检测。在1 居室的家庭环境中对位置异常检测的方法进行验证,通过实验的方法验证了算法的可行性,并确定了检测躺下状态的阈 值。系统能有效实现对独居老人是否发生躺下位置异常进行检测。     

营销渠道中合同详尽性对角色外利他行为的影响——信任与投机的中介作用

以营销渠道行为理论为基础,探讨合同详尽性对经销商角色外利他行为的影响,并提出了信任与投机行为在合同详尽性与角色外利他行为关系间起中介作用。以中国家电行业经销商为调研对象,运用多元回归分析方法对660份有效问卷进行分析,研究结果表明:合同详尽性对经销商角色外利他行为具有显著的正向影响,经销商信任、供应商投机行为在合同详尽性与角色外利他行为之间起到部分中介作用。     

所为非所想?农户风险管理意愿与行为的悖离分析

实现农户风险管理意愿与行为统一是降低农业风险对农户农业生产负面影响的重要途径。利用2018年东北三省和湖北省种植大户的调查数据,从自然风险与市场风险两方面,对农户风险管理的意愿、行为及其悖离进行分析,并探究形成悖离的原因。研究发现：对于自然风险,大部分农户使用了有效的风险管理工具,但风险管理意愿不高;农户的市场风险管理行为极为少见,与之相悖的是,农户具有较高的市场风险管理意愿。结果表明,风险管理实际行为控制、风险管理执行意愿和风险管理外部环境是影响农户自然风险管理意愿与行为悖离的主要因素;此外,农户对农业保险缺乏了解,以及目前农业保险存在的不足也是导致此悖离的重要原因;风险管理执行意愿和风险管理外部环境是影响农户市场风险管理意愿与行为悖离的主要因素。此外,农户获取信息渠道不足,对市场风险管理工具缺乏了解,甚至存在明显的误解与不信任也是导致农户市场风险管理意愿与行为悖离的重要原因。因此,为了有效实现农户风险管理意愿与行为的统一,应健全农业保险的推广机制,加强市场风险管理的宣传,扩大“保险+期货”的试点,发挥新型主体的带动作用。     

资源禀赋、电商认知与家庭农场主电子商务采纳行为

基于河北、江西和云南3省893个家庭农场调研数据,研究了资源禀赋、电商认知、政府扶持对家庭农场主电子商务采纳行为的影响机理。结果表明:资源禀赋中的家庭农场主受教育程度、电商培训和农产品特色明显程度对其电子商务行为采纳及采纳程度有显著正向影响;年龄、注册品牌、绿色或有机认证、产品深加工对采纳程度有显著正向影响;组织化和电商认知对电子商务采纳行为有显著正向影响;政府扶持对电子商务行为采纳具有显著正向影响,且对资源禀赋、电商认知 电子商务行为采纳及采纳程度关系中有正向调节效应。在此基础上,提出培育农产品电商品牌,提升农场主电商运营能力,创新电商经营模式和提高家庭农场组织化程度等建议。     

小农生产的社会行为逻辑与制裁意欲的表达层级——基于广西宗族性村庄的考察

观察农民日常生产和生活中存在的制裁机制如何运作,是了解村庄整合度、农民集体认同与行动方式,把握村庄社会秩序的生产和维持的重要切入口。在中国的宗族性村庄中广泛存在的小农社会行为的一致性,是通过“协商缺失的被动协同”和“小农社会的行为制裁”两种方式达成的,其根本差异在于多数农户对少数不一致者的行为是否存在制裁意欲。然而制裁意欲并不必然能够转化为针对少数不一致者的有效制裁行为。小农制裁意欲的表达因制裁效度的不同而表现出明显的层级序列结构。宗族性村庄浓密的血缘和地缘关系,一方面阻碍小农制裁意欲表达层级的上升,但另一方面也使少数不一致者仍对宗族精英、村庄精英和村庄舆论的规训和制裁存在戒惧心理,成为使宗族性村庄的内生制裁机制仍能在某种程度上发挥效用的最后保障。宗族性村庄的制裁机制对乡村振兴战略背景下的村庄治理也会带来有益启示。     

Passing Encounters East and West: Comparing Japanese and American Pedestrian Interactions

This study examined the microinteractions of pedestrians in Japan and in the United States as they walked past a confederate. Specifically, the effects of culture, condition (avoid, look-only, and look plus smile) and sex of confederate on glances, smiles, nods, and greetings by passing pedestrians were examined in a field study on over 1000 participants. The hypotheses of (1) lower responsiveness in Japanese pedestrians than in American pedestrians and (2) increased responsiveness as a function of condition were supported in a series of log-linear analyses of pedestrian glances, smiles, nods, and greetings. Both of these main effects were, however, qualified by Culture X Condition interactions on smiles, nods, and greetings, with the large condition effects present in the American pedestrians, but absent in the Japanese pedestrians. The results are discussed in terms of the functions of glances, smiles, nods, and greetings in these brief encounters and how differing cultural norms affect Japanese and American responsiveness. Finally, the limitations of this study and the broader utility of this research paradigm are discussed.

Economic Strain and Children's Behavior in the Aftermath of the Great Recession

Families across the income spectrum experienced subjective feelings of economic strain during the Great Recession. Existing evidence suggests that much of that economic strain did not arise from individual‐specific economic shocks, such as unemployment or income loss, as much as it did from worry and uncertainty about the future. The authors tested a model in which a measure of subjective perceptions of economic strain was the key predictor of children's behavior problems and objective indicators of economic experiences were treated as control variables. To do so, they used new data from a population‐based sample of children ages 4–17 (N = 303) living in southeast Michigan during the period 2009–2012. They found that economic strain exhibited a qualitatively large independent association with internalizing behavior problems for White—but not Black—children. This association was statistically significant over and above objective indicators of economic experiences and the family psychosocial context.     

Is Nature‐Oriented Tourism a Pro‐Environmental Practice?: Examining Tourism–Environmentalism Alignments Through Discourse Networks and Intersectoral Relationships

A key tenet of ecotourism is that interacting with nature through tourism cultivates environmental awareness and responsibility. We examine this assumption by analyzing discourse networks and organizational networks that connect tourism and environmentalism in Newfoundland and Labrador, Canada. Using a combination of interviews, field observation, and web‐based data, we ask: Is there an alignment of tourism and environmental discourse regarding human interaction with and use of coastal environments? Are there meaningful organizational ties between tourism and environmental organizations? We conclude that there is little indication that nature‐oriented tourism is working to produce substantial changes to our broader political ecology.     

Morality rebooted: Exploring simple fixes to our moral bugs

Ethics research developed partly in response to calls from organizations to understand and solve unethical behavior. We examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to individuals’ preferences to be more moral, and (2) structure-oriented approaches that redesign specific incentives, tasks, and decisions to reduce temptations to cheat in the environment. This paper explores how these approaches can change behavior. We argue that integrating both approaches while avoiding incompatible strategies can reduce the risk of adverse effects that arise from taking a single approach and leverage the strengths of both approaches.