What's wrong with sociology? Its public image

In response to editor Stephen Cole's question—"What's wrong with sociology?"—the answer is nothing that cannot be overcome by clearer communications and better public relations. The problem is that the field is not held in high esteem by college administrators, legislators, and the public. Many see us as rebels of the 1960s, political liberals, and impractical thinkers with a penchant for jargon. Even our research is derided by some as a waste of money. The solution consists of strategies for overcoming our poor public image. Seven strategies for doing so are discussed: (1) Write clearly. (2) Write for a mass audience. (3) Seek board positions. (4) Strengthen our identity. (5) Teach sociology in high school. (6) Develop academic partnerships. (7) Emphasize outcomes: increase in tolerance and research skills.     

重庆市“伞型”经济发展战略研究

分析“伞型”经济发展战略的内涵及实施之必要性,提出重庆直辖市实施战略的八大策略,并强调金融对区域主导产业成长的重要作用。     

绘本游戏阅读活动开展的意义及其指导策略

游戏式阅读活动旨在充分发挥绘本中的游戏精神和教育价值,让幼儿在获得充分的游戏体验的同时,促进其各种能力的发展。教师在游戏式阅读活动中指导的关键在于能否正确看待绘本中的游戏精神与教育价值,满足幼儿“阅读游戏”的体验,把握“游戏式阅读”的指导要点,避免陷入重知识传授、轻游戏体验的教学误区。     

From victims to winners: strategies of negotiation among relocated residents in demolition-compensation events in local China

It has been well documented by researchers that in China’s continual quest for modernisation and urbanisation, many urban and rural residents became displaced and portrayed as victims. A more important question however needs to be explored: do evicted residents learn from others to develop strategies to protect themselves from becoming victims? Through in-depth interviews, primary data collection, documentary research, this study has confirmed that for some evicted residents in Southern China’s urban fringes, when their land was appropriated by local government and developers and they were offered resettlement elsewhere, they did not behave passively to accept the terms of compensation dictated. Instead, they actively learnt from other dwellers who were evicted earlier to become well-organised, resourceful, and sophisticated negotiators in bargaining for their compensation. The group of rural residents proved that they could do better than the evicted urban residents, especially in terms of compensation-negotiation.     

汉语古诗词中缺省现象的认知解读和翻译策略

汉语古诗词往往通过设置空白激发丰富的言外之意。从认知的角度看,这些空白是诗人考虑到与读者共享一些知识而留在文中的缺省信息,也是读者在阅读过程中所激活的认知结构的空位,他们必须调用认知结构的默认信息(包括框架的默认值、脚本的隐含序列、隐含的隐喻源域或目标域、隐含的转喻次域或主域)填补空白才能获取其中的言外之意。在翻译过程中,译者须考虑到译入语读者的认知知识和文化传播的目的,采取明示或保留缺省信息的翻译方法,也就是认知默认值的显译或隐译策略。     

Does Iconicity in Pictographs Matter? The Influence of Iconicity and Numeracy on Information Processing,Decision Making,and Liking in an Eye‐Tracking Study

Researchers recommend the use of pictographs in medical risk communication to improve people's risk comprehension and decision making. However, it is not yet clear whether the iconicity used in pictographs to convey risk information influences individuals’ information processing and comprehension. In an eye‐tracking experiment with participants from the general population (N = 188), we examined whether specific types of pictograph icons influence the processing strategy viewers use to extract numerical information. In addition, we examined the effect of iconicity and numeracy on probability estimation, recall, and icon liking. This experiment used a 2 (iconicity: blocks vs. restroom icons) × 2 (scenario: medical vs. nonmedical) between‐subject design. Numeracy had a significant effect on information processing strategy, but we found no effect of iconicity or scenario. Results indicated that both icon types enabled high and low numerates to use their default way of processing and extracting the gist of the message from the pictorial risk communication format: high numerates counted icons, whereas low numerates used large‐area processing. There was no effect of iconicity in the probability estimation. However, people who saw restroom icons had a higher probability of correctly recalling the exact risk level. Iconicity had no effect on icon liking. Although the effects are small, our findings suggest that person‐like restroom icons in pictographs seem to have some advantages for risk communication. Specifically, in nonpersonalized prevention brochures, person‐like restroom icons may maintain reader motivation for processing the risk information.     

中国直销企业九问

随着我国对于环境污染、食品安全、就业形势等问题的日趋关切,人们对于健康重要性的认识也在不断加深,从而决定了以保健品为主体产品的直销企业存在与发展有其客观必然性。但并不是说,存在就一定是合理的,国家在严厉打击非法传销的同时,合法直销企业违规现象也不断曝光。在直销行业快速发展的今天,如何"破"其不利因素,"立"其有利因素,则成为政府、企业以及学术界普遍关注的要点之一。基于此种思考,笔者提出一些不成熟的话题,以求教于直销行业的各位同仁。     

基于图式理论的公安行业英语口语教学策略研究

本文运用图式理论探讨有效进行公安行业英语口语教学的相关策略。     

Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research

Scholars utilizing situational crisis communication theory (SCCT) mainly examine how attributed responsibility affects organizational reputation and how response strategies matched with the amount of attributed responsibility protect reputation. The findings on these 2 important questions have been mixed. A meta-analysis of 35 investigations from 24 studies published between January 1990 and March 2015 was conducted to explain the mixed findings and reveal average correlations. Attributed responsibility was strongly associated with reputation at –.54, and response strategies were only weakly associated with reputation at .23. Equally important, crisis vignette choice moderated the responsibility-reputation association. Crisis clusters, reputation measurements, sample choice, and crisis vignette choice moderated the match-reputation association. Theoretical, methodological, and practical implications were discussed.     

Fear,Defensive Strategies and Caring for Cognitively Impaired Family Members

One topic rarely addressed in the literature on older adults and interpersonal violence is the violence that can be experienced by family carers in relationship with a person living with cognitive impairment. This violence tends to remain hidden and is rarely framed as intimate partner violence. We examine how situations of intimidation and violence invoked fear in family carers and how they interpreted and reacted to these circum- stances. Interview and diary data were collected from family members who had previously or were currently experiencing some form of aggression in caring for someone with cognitive impairment or dementia. Drawing on discussions of fear and applying the analytic lens of defensive strategies, we explore how these carers responded to situations of intimidation and violence.