形象导向型旅游地开发策略探析——以若尔盖湿地为例

形象导向型旅游地开发代表着当今区域旅游开发的发展趋势.以若尔盖湿地为例,一方面它需要依托九寨沟和黄龙两精品景区,并共享两精品景区丰富的旅游客源;另一方面,它更需要按照一系列定位原则,通过形象导向型旅游地开发策略的实施,整合优势资源,进行差异性和互补性开发,逐步凸显自身的特色及优势,把自身做强做大,并最终与九寨沟、黄龙等知名景区间实现联动互促.     

论旅游对外国留学生整体教学质量的影响

随着中外交流的日益频繁,来华留学生数量急剧增加。为了深入了解中国悠久的文化历史和风土人情,许多留学生利用学习之余外出旅游。旅游对于留学生的意义恰好与留学生教育的目的相一致。将留学生的旅游规范化并设计成为独具特色的第二课堂,将对进一步提高留学生教育质量产生积极影响。     

论明清江南游船业的经营空间、服务方式及其变迁

船是江南水乡的重要交通工具,而游船则是明清江南旅游服务业发展的重要载体.在明清时代,江南游船的经营区域广泛,游船种类因时因地而异.随着时代的进步,游船的制作技术也不断改进,采用新材料、新式样,其目的就是为了吸引游人.游船业的发展除推动相关产业的发展、增加就业机会外,还可满足人们休闲娱乐的需要和商业贸易往来,从而提高人们特别是城市居民的生活质量.此外,明清江南地方政府游船业的正反两方面的政策、做法及其效果,使我们对旅游服务业应采取较为弹性的态度,深入挖掘江南传统旅游文化资源对推进今天江南乃至全国的旅游业的发展具有重要的参考价值.     

酒文化与旅游的关系漫谈

酒文化与旅游二者之间是一种互容关系,其紧密的结合构成了较深的文化底蕴。酒文化与旅游联姻的历史由来已久,即便在当代,渗入酒文化的旅游也能展示其独有的旅游特色。     

2010年广州亚运会旅游的战略地位与应对策略

广州亚运会具有体育与事件旅游双重属性。旅游业是深度利用亚运会的主力资源,是提升城市竞争力的动力产业,在亚运会战略实施中占有重要地位,因此应在亚运赛前、赛中与赛后采取相应对策。政府的高度重视与战略规划是实施关键。     

生态旅游与旅游生态化辨析

10多年来,生态旅游在中国的发展虽然很快,但理论上悬而未决的争论还较多,集中表现在生态旅游是旅游产品还是旅游发展模式、生态旅游是高档旅游还是大众旅游、生态旅游对象是自然区域还是可以包括地方文化区域等三个方面。同时在发展过程中,生态旅游在中国的实践中也出现了很多非生态化现象和"泛化"现象。这些现象的出现归根结底是由于将生态旅游与旅游生态化混为一谈造成的。本文通过对"生态旅游"、"旅游生态化"的辨析,对相关问题作了初步解答,并试图还原生态旅游的本意,探索今后生态旅游发展的正确途径。     

基于RIS框架的北京旅游形象策划——兼论北京奥运旅游形象

旅游形象是一个区域或城市旅游吸引力强弱的关键所在。依据RIS框架理念,北京的旅游形象应该从横向、纵向两个维度进行策划,北京旅游形象总体可以定位为“文化之都”、“动感之都”。奥运会的召开是北京向全世界宣传自己旅游形象的绝佳时机,应通过精心组织旅游线路,制定鲜明的旅游宣传口号,创新营销理念和方式,做好旅游形象的维护和拓展管理,把北京美好的旅游形象根植于国际国内旅游者心里。     

English and discourses of commodification among tourism workers in the Himalayas

In this article, I investigate commodification discourses and ideologies of English from the perspective of Nepali tourism workers. Drawing data from interviews with porters and trekking guides in Nepal, I argue that English is not seen as merely a transactional means to convey meaning; it works in combination with the traditional form of labor and care in the local economy, establishing itself as a powerful tool to establish closer interpersonal relationships, enhance such interpersonal relationships for economic gains and commodify local identities and cultures in the tourism market. The interview and ethnographic details show that language learners are agentive and capable of making sense of their actions by positioning themselves variously in terms of ethnicity, economic class and job category. These workers think that tourists' linguistic and financial resources are the empowering tools that enable them to travel to locations that they want. They also want to empower themselves with English skills and translocal imaginaries to travel and see the world beyond their immediate reach. Repertoires in English are considered as instruments to mediate their imaginaries and the foreign worlds they want to be part of.     

基于福建自贸区视角的涉外旅游人才培养研究

福建自贸区的建成给福建旅游业带来了新的挑战和机遇。随着福建对外开放程度的逐步提高,福建省对涉外旅游人才的要求将进一步严格,涉外旅游从业人员的素质也随之成为关注的焦点。从福建省高校涉外旅游人才培养的现状来看,存在结构不合理、专业化程度低、无法满足市场需求等问题,应从人才集聚战略、人才培养目标、师资队伍建设等方面采取措施。     

Accessibility of European museums to visitors with visual impairments

People who have visual impairments exceed 250 million persons worldwide and represent an important cohort of museum visitors. However, they experience many constraints to participation in daily life. Few studies analyse the accessibility of museums to visitors with visual impairments, and many are confined to a single museum and to a small set of strategies for improving accessibility. This article aims to identify a broad set of strategies to increase the accessibility of museums to visitors with visual impairments and analyse the accessibility of museums in four European cities. Conclusions and implications for policy-makers and museum managers, designed to promote the creation of inclusive museums, are presented.