品牌植入有效性研究综述与展望

媒介环境的复杂多元化及受众心理行为的成熟化,使得基于互动体验的品牌植入成为品牌传播领域的研究热点,而有效性研究是品牌植入研究的核心内容。深入研究品牌植入有效性,旨在引入认知神经测量、互联网测量等新兴测量方法和指标,结合品牌植入有效性影响因素及机制的纵向化、协同化的深入分析,从时效性与适用性等维度探究切实提升品牌植入有效性的途径,更好地满足品牌传播的需要。     

西部民族地区学前教育与师资队伍情况调查及对策建议——以云南省丽江市为例

西部民族地区学前教育仍是我国学前教育发展的薄弱环节,通过自编调查问卷对云南省丽江市学前教育的总体情况和师资队伍情况进行了分析。并提出了几点建议：继续落实政府职责,加大农村民族地区学前教育投入和建设;定点实验,因地制宜,探索多种形式的山区、乡村学前教育;加大民办幼儿园扶持力度,鼓励建设城镇普惠园;重视民族文化、民族语言的传承教育;提高教师收入水平,保障教师合法权益;积极开展各种形式的培训,提高师资水平。     

A Preliminary Laboratory Evaluation: Effects of Consequence Quality and Ratio-Schedule Arrangements on Staff Performance

ABSTRACT

Supplementary, contingent pay arrangements can result in improved employee productivity and increased job satisfaction. We examined the effects of four stimulus delivery arrangements on performance in a computer-based task in a simulated work context. Three participants entered hypothetical client data onto a Microsoft Excel® invoice and earned gift-cards for task completion according to the following conditions: (a) fixed-ratio/high-preference stimuli (FR/HiP), (b) variable-ratio/high-preference stimuli (VR/HiP), (c) fixed-ratio/varied stimuli (FR/Var), and (d) variable-ratio/varied stimuli (VR/Var). For two of three participants varied reinforcers produced similar levels of responding to high-preference stimuli regardless of schedule type, whereas varied reinforcers did not support responding for the third participant. All participants preferred working under conditions of access to high-preference reinforcers. Results are discussed in light of creating efficient performance improvement plans in organizational settings.     

Employee motivation in product-service system providers

This research investigates how intrinsic and extrinsic motivation factors contribute to employee motivation in providers of product-service systems (PSS). Employee motivation determines the quality of the delivered service and is thus an area of great importance for PSS providers. We present rich case-based data collected through semi-structured interviews, a survey and secondary sources. The analysis showed the particularly high importance of intrinsic and individual motivation factors such as the fulfilling nature of the work and skill development showing the ownership and pride service employees took in their work. Further, the organisation needs to set the context of high employee motivation by enabling flexibility and performance feedback. Our research contributes to the literature by providing a first empirical study of employee motivation in PSS providers and thus providing important insights on the implementation of a servitisation strategy.     

医务人员科研工作现状调查及对策研究

目的：了解医务人员科研工作现状,为提升现代医院科研水平提出合理化建议。方法：采用自主设计的问卷,对南京市10家三级医院222名医务工作者进行问卷调查,并对调查结果进行分析。结果：科研能力与医务人员医技水平相辅相成;科研动机与医务人员科研工作满意度密切相关;缺少充足的科研时间是影响医务人员从事医学研究的主要因素;目前医院单纯重视论文及课题情况的科研考核机制较为片面。结论：通过营造良好学术氛围;加大科研投入,培养优秀青年科研骨干;建立科研助理聘用制度;转变科研考核模式来提升医院科研水平,促进医学研究的进步。     

建国初期城市行政队伍建设研究

在面临复杂的旧政府遗留人员状况和缺乏城市管理专才的困难局面下,中国共产党采取了"坚决依靠工人阶级"、"留用和改造旧职员"、"培养‘又红又专’的管理干部"、"坚决反对官僚主义的不良作风"、"党政合一、党管干部"等一系列城市行政队伍建设的方针和政策,使建国初期的城市行政队伍建设工作有的放矢。在中国共产党的领导下,通过积极运用群众运动式的工作方法,城市行政人员结构在军管时期、国民经济恢复时期、"一五"期间得到了不断调整,最终建立起了符合时代要求的城市行政管理队伍。     

保险公司股权激励有效性及风险研究

激励不足是目前我国保险公司存在的严重问题，研究表明保险公司必须探索适应市场竞争要求的股权激励方式。文章着重介绍了股权激励的运行机制，并从我国保险行业的现状出发，研究和探讨了保险公司推行股权激励的功能和实施风险，最后提出了保险公司施行股权激励的相关建议。     

浅谈练习钢琴中读谱的几个要素

钢琴演奏是一门技术性很强的艺术,怎样有效地练琴,用什么方法练琴是学习钢琴必须掌握的东西。通过讲述在读谱中的几个要素,使初学钢琴者或已学钢琴者能通过正确的练琴方法来达到最好的练琴效果。     

Special Adoption in Japan: Its Problems and Prospects

About 400 children in need in Japan are placed in a “special adoption” each year. The modest numbers are partly the result of a cultural predisposition to think of adoption in terms of family lineage, which discourages the adoption of nonrelatives or children of “bad blood.” Special adoption is also limited by concerns over the confidentiality of family registers, by a heavy reliance on institutional care, and by a narrowly defined concept of an “ideal child.” The limited professional organization of adoption services in Japan makes national reform difficult. However, some adoption agencies have made local efforts to increase placements by avoiding institutional care or assisting in maintaining confidentiality. Potential parents have also been encouraged to extend their idea of an acceptable child in trial placements, and some children have been placed with mixed couples and foreign residents.     

江苏与全国高职院校师资竞争力比较研究

从能反映师资竞争力的教学名师、教学团队、教学成果、教研项目、科研项目等方面对江苏与全国高职院校进行比较和分析可以看出，国家示范高职院校建设不仅要注重教学名师、教学团队的建设，更要注重教学名师和教学团队对学院建设发展产生的实际效果；不仅要重视科研，更要重视科技成果的转化和为企业技术服务能力的提高。