Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

Industrial relations and adjustments to the crisis: A comparative micro‐statistical analysis of France and Great Britain

In this comparative study, the authors analyse the relationships between industrial relations and workforce or wage adjustments in response to the 2007–08 crisis, using two highly comparable establishment‐level surveys conducted in Great Britain (WERS) and France (REPONSE) in 2010–12. Notwithstanding contextual differences in the countries’ productive systems and the timing and impact of the crisis, the relationships between industrial relations and adjustment strategies appear to have been similar (trade union presence not preventing adjustments). Differences in industrial relations are therefore not found to provide an explanation for the different modes of adjustment observed at the macroeconomic level.     

Intergenerational relationships in Chinese transnational families: A typology study

ABSTRACT

Using latent class analysis, this study examined the overall patterns of multifaceted intergenerational relationships of 604 parent-child dyads in 292 transnational families in Beijing, China. Three family relation types emerged: local obligatory (27%, with reciprocal support and ambivalent feelings), distant discordant (27%, with weak associations and high conflict), and distant intimate (46%, with highest filial ratings and emotional quality). Parents’ health and children’s marital status, socioeconomic status, childcare responsibilities, and sibling numbers were associated with different relation types. The findings are helpful for social workers to identify subgroups of older adults in transnational families who are at risk of having inadequate support.     

Parents' Family Time and Work Schedules: The Split‐Shift Schedule in Spain

This study used data on couples from the 2003 Spanish Time Use Survey (N = 1,416) to analyze how work schedules are associated with family, couple, parent–child, and non‐family leisure activities. Spain is clearly an interesting case for the institutionalized split‐shift schedule, a long lunch break rooted in the traditional siesta that splits the workday between morning and evening. Results showed strong negative associations between the split shift and both family and parent–child activities. The evening shift was negatively associated with couple and family time, but not with parent–child time. Women spent much more time than men in parent–child activities for all work categories, and they were more responsive to the spouse's work hours. Men were substantially more active than women in non‐family leisure, considering both individuals' and their spouses' work schedules. Altogether, this study has important implications for scientific and public policy debates.     

Division of Labor,Gender Ideology,and Marital Satisfaction in East Asia

Using data from the 2006 Family Module of the East Asian Social Survey (N = 3,096), this article examines associations of marital satisfaction with divisions of housework and gender ideology in four East Asian societies: urban China, Japan, South Korea, and Taiwan. Compared with Japanese and Korean married women and men, Chinese and Taiwanese spouses were more satisfied with their marriage and had more egalitarian divisions of housework, but simultaneously they held less egalitarian gender ideologies. Multivariate analyses showed that relative share of housework was negatively associated with marital satisfaction for Japanese and Korean men and for Korean and Taiwanese women. Egalitarian gender ideology was significantly associated with lower marital satisfaction only among Taiwanese women. In addition, the negative association between housework and marital satisfaction was more pronounced for Taiwanese women who espoused more egalitarian gender ideologies. The authors discuss how differences in macro‐level social contexts explain these cross‐society variations.     

Parental Divorce,Residence Arrangements,and Contact Between Grandchildren and Grandparents

When parents divorce, grandparents can play a supportive role in the lives of their grandchildren, but a parental divorce may also put grandchild–grandparent ties under pressure. In this study the authors investigated how grandchildren of married and divorced parents differ in the frequency of face‐to‐face contacts with grandparents and how this is mediated by postdivorce residence arrangements. Based on the multi‐actor survey “Divorce in Flanders,” they used reports of contact provided by more than 1,000 grandchildren and compared them with more than 1,100 grandparent reports for validation. The results showed that grandchildren from divorced parents have fewer contacts with their grandparents than grandchildren whose parents are married but that it is the postdivorce residence arrangement of grandchildren that produces this result. When grandchildren live with their divorced father or in a shared residence arrangement, they even see paternal grandparents more often than grandchildren with married parents.     

Residential Instability,Family Support,and Parent–Child Relationships Among Ethnically Diverse Urban Families

From a social disorganization standpoint, neighborhood residential instability potentially brings negative consequences to parent–child relationship qualities, but family social support and racial/ethnic identity may modify this association. Using data (n = 3,116) from the Project on Human Development in Chicago Neighborhoods, this study examines associations between neighborhood residential instability and parent–child warmth and conflict, whether family social support moderates associations between residential instability and parent–child relationships, and variation by race/ethnicity. Multilevel models reveal that residential instability undermines parent–child relationship qualities, particularly for non‐White individuals. Family support is a protective factor for families in less stable neighborhoods and specifically buffers the association between neighborhood residential instability and reduced parent–child warmth. Among Hispanics, family support mitigates the association between residential instability and heightened parent–child conflict. Findings highlight residential instability as a detriment to parent–child relationships; families in unstable neighborhoods may benefit from family social support.     

新兴业态发展与政府管理变革研究

我国新兴业态的技术支撑仍以移动互联网技术为主,背后的发展逻辑实质是新技术下的资本运作.新兴业态的乘数效应得以体现与扩张,并带来市场权力、市场关系和社会关系的重构,提出市场网络中心、供方、需方的政府监管需求.对此,政府应以公众利益为导向,充分发挥市场稳定器的作用;树立底线意识,把握新兴业态背后的本质社会关系,并通过法律法规政策加以规制;借鉴多方经验与力量,务实提高事中与事后监管能力,应对网络化与信息化的发展趋势;把握时代潮流,以合理方式促进社会经济朝信息化、网络化发展.