国际营销中产品的包装、促销与传播学

全球经济一体化和企业国际化要求企业必须面对国际市场,参与国际竞争而重视国际营销则是颇为重要的方面。据此从包装的重要性出发,阐述了包装对于促销的意义、发展,进而论述了竞争整合营销传播战略对于企业的要求。     

Ethnic patterns in the phonetics of Montreal English

Most North American cities no longer display strong ethnic differentiation of speech within the European‐origin population. This is not true in the English‐speaking community of Montreal, Canada, where English is a minority language. Differences in the phonetic realization of vowels by Montrealers of Irish, Italian, and Jewish ethnic origin are investigated by means of acoustic analysis. A statistical analysis of ethnic differences in formant frequencies shows that ethnicity has a significant effect on several variables, particularly the phonetic position of /u:/ and /ou/ and the allophonic conditioning of /æ/ and /au/ before nasal consonants. The unusual tenacity of ethnophonetic variation in Montreal English is explained in light of the minority status of English, and the social and residential segregation of ethnic groups in distinct neighborhoods, which limits their exposure to speakers of Standard Canadian English who might otherwise serve as models for assimilation.     

ASSESSING CONGRUENCEAMONG DISTANCE MATRICES: SINGLE-MALT SCOTCH WHISKIES REVISITED

A test of congruence among distance matrices is described. It tests the hypothesis that several matrices, containing different types of variables about the same objects, are congruent with one another, so they can be used jointly in statistical analysis. Raw data tables are turned into similarity or distance matrices prior to testing; they can then be compared to data that naturally come in the form of distance matrices. The proposed test can be seen as a generalization of the Mantel test of matrix correspondence to any number of distance matrices. This paper shows that the new test has the correct rate of Type I error and good power. Power increases as the number of objects and the number of congruent data matrices increase; power is higher when the total number of matrices in the study is smaller. To illustrate the method, the proposed test is used to test the hypothesis that matrices representing different types of organoleptic variables (colour, nose, body, palate and finish) in single‐malt Scotch whiskies are congruent.     

谭献词学理论的继承与创新

谭献是晚清一位词学大家 ,在继承常州派张惠言、周济词学理论的基础上 ,根据自己创作和整理词集的经验和心得 ,提出了新的词学观点 ,进一步完善了常州派词论 ,对中国词学理论有杰出的贡献。谭献的词论主要有 :一、继承常州词派的观点 ,继续推尊词体。二、在词的创作方面 ,提倡比兴柔厚。三、在词的鉴赏批评上 ,提出“作者之用心未必然 ,读者之用心何必不然”的著名观点。     

统计执法的博弈分析

针对目前中国统计数据失真相当严重并引起社会各界普遍关注的现象，运用博弈论作为分析工具，引入重复博弈研究了统计执法中数据报方与查方的利益冲突关系，从统计执法的角度揭示了统计数据失真的主要原因，并提出了相应的五项对策。     

对近年来我国建设用地扩张的分析

着眼近年来我国的建设用地面积增长扩张的现状,分析了造成建设用地扩张的原因,指出城镇人口的增加、经济发展的需求、征地制度的实施和经济利益的驱动是建设用地扩张的主要因素。总结出建设用地过度扩张,会对我国粮食安全和生态安全构成威胁。由此提出严格控制利用土地谋利益,避免建设用地过度扩张。     

无抵触理论与我国公共英语教学

将无抵触理论应用于公共英语教学，可以对外语学习活动进行设计，使学习者水平与任务的难度相当、培养语言学习兴趣、加强师生交流、确保学习者获得学习主动权等，使其在学习过程中体验到巨大乐趣，进入以注意力高度集中和全身心投入为特征的无抵触心理状态，提高学习效率。     

马克思理论视野中的社会契约论

马克思在建构自己理论的过程中 ,对西方近代自由主义的社会契约论思想进行了批判。他的批驳主要体现在 3个方面 :反对社会契约论所采用的个人主义的理论前提 ,认为人本质上是社会性存在 ;揭示社会契约论所预设的个人自由的实质 ,认为这只是形式的自由 ,人的本质同人的存在处于尖锐对立之中 ;在研究方法上 ,认为在对社会 (包括对社会的经济形态和政治制度 )进行的科学分析中 ,应坚持以经验为基础 ,而社会契约论者所采用的高度抽象的论证方式 ,因袭的是传统社会理论的抽象研究方法论范式。     

Holistic trajectories: a study of combined employment, housing and family careers by using multiple-sequence analysis

Summary.  Social science applications of sequence analysis have thus far involved the development of a typology on the basis of an analysis of one or two variables which have had a relatively low number of different states. There is a yet unexplored potential for sequence analysis to be applied to a greater number of variables and thereby a much larger state space. The development of a typology of employment experiences, for example, without reference to data on changes in housing, marital and family status is arguably inadequate. The paper demonstrates the use of sequence analysis in the examination of multivariable combinations of status as they change over time and shows that this method can provide insights that are difficult to achieve through other analytic methods. The data that are examined here provide support to intuitive understandings of clusters of common experiences which are both life course specific and related to socio-economic factors. Housing tenure is found to be of key importance in understanding the holistic trajectories that are examined. This suggests that life course trajectories are sharply differentiated by experience of social housing.     

K_2PdX_4:Cu~(2+)超超精细参量研究

利用离子簇模型,建立了四角伸长八面体中3d9体系超超精细参量的微扰公式;在理论上得到了轨道混合系数、未配对自旋密度、平均共价因子等参量的关系,并应用于K2PdX4(X=Cl,Br)中的四角[CuX4]2?中心,理论与实验比较符合。与文献[4]相比,该文在计算公式上有所简化,并且调节参量数目进一步地减少,因而具有较好的适用性。