新时期的传媒现实期待——新闻精品建构论

中国“入世”带来了传媒格局的喜人变化。与此同时,传媒低俗之风“愈演愈烈”的严峻现实也对理论界提出了挑战。本文借鉴西方的社会建构理论,提出了以“新闻精品”为诉求点建构新的传媒现实,从而取代传媒低俗化生存状态的假想;继而以概念界说和理论解释进行新闻精品理论的建构。研究显示,发轫于20世纪90年代“‘五个一’精品工程”背景下的“新闻精品”,本质上源于新闻人对于新闻和精品的一种“新的认识”和基于新闻报道文法的一种“理想类型”建构。其认识和建构存在三个维度,即事实显度、思想深度和人文高度。     

广告汉语谐音字现象分析

为传达产品的主要信息,反映其真实面貌并提高销售量,广告词应清楚、容易理解、有说服力。实际上,广告人并没严格遵循这个原则,而更加注重广告词给人们留下的深刻印象,其中大量谐音字的使用引起政府、公众、语言学界的强烈反响。在描述媒体谐音字滥用现象的基础上,分析社会各界争议的三个焦点问题及解决对策。     

The state of Australian public relations: Professionalisation and paradox

It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations’ pervasive identity crisis.     

Representations of autism in Australian print media

The mass media provides a frame for discourse around important health issues, and it has been widely demonstrated that the development and reinforcement of stereotypes of minority groups are strongly influenced by the news and entertainment media. An extensive search of academic databases failed to locate any studies which examined the representation of autism in the news media, although there were a number of articles on the media role in the autism and MMR debate. This paper reports on an examination of the extent, and nature, of coverage of ‘autism spectrum disorders’ in the Australian print media between 1996 and 2005. Key findings include a relatively limited amount of factual information and a dual stereotype of people labeled as having autism as either dangerous and uncontrollable or unloved and poorly treated. The paper concludes with a discussion of the implications of the nature and tone of this coverage of autism and its potential impact on individuals described as ‘autistic’, their families and carers and the community in general.     

Intercultural crossings in a digital age: ICT pathways with migrant and refugee-background youth

This article problematises the uptake and use of digital technologies by migrant and refugee-background young people, through the lens of a site-based arts pedagogy program, Culture Shack (CS), in Melbourne, Australia. It argues that online pedagogies including animation, Facebook, photoshop, mobile phones and Youtube can be used effectively for bridging cultural, gender and educational gaps, if the ways in which they are applied engage with communication preferences and discourses of culture, ethnicity and digital media technology – including issues related to technological determinism. Drawing on Dimitriadis’ attention to the power of public pedagogies and cyberculture theorists such as Leung and Nakamura, this article frames creative ICT use as not merely a tool but a contested, negotiated space in which young participants shape educational transits of being and becoming, and arts-based digital learning as twenty-first century global pedagogies.     

建立多元互补的批评格局

任何批评都是有局限性的,都无法单独穷尽文学创作的现象和规律,也无法单独满足社会对批评的要求。批评的价值和功能的真正实现必须通过整体批评的渠道,而整体批评中便包含着多种批评模式的并存发展之意。     

论参与制民主实现过程中现代传媒的作用

代议制理论及其实践为资产阶级国家的建立和发展起到了巨大的推动作用。随着资本主义社会的发展,代议制暴露出种种弊端。作为对代议制民主理论的一种批判和补充的参与制民主理论,主张所有人的最大程度的参与。当前,无论是从信息获取方面,还是从参与手段方面,高速发展的现代传媒,都使人们可以更为广泛、快捷地参与国家事务管理,从而极大地促进了参与制民主的实践。     

影视文化视野内“互文性”经典理论的重新阐释

从巴赫金到克里斯特娃、到德里达,再到罗兰·巴特,"互文性"理论一步一步从潜隐走向敞亮,从笼统概述转向细节研究,从静态的文本分析驶向动态地意义追寻……现在的"互文性"研究在更大的文化空间生发开来,蔓延到影视艺术等文化传媒领域,拓展了娱乐嬉戏的快感传达和文化内涵的深层揭示,也赋予银幕更广意义上的阐释张力.     

困境中的重构:新媒体语境下新闻专业主义的转向

新闻专业主义不仅是一种职业价值理念,还是与之相关联的一套系统性职业组构方式及可操作化的工作模式,它至少包含了四个内部向度,专业新闻机构、职业新闻人、新闻价值和新闻伦理.然而,新媒介技术背景下的新型新闻传播撼动了传统意义上的新闻专业主义:非专业的新闻生产(公民新闻网站、新闻网志、微博等)危及科层式新闻传媒机构;新媒体技术带来的便捷接近权消弭了传受界限,造成新闻从业人员职业身份的深层焦虑,新闻制作权泛化和信息扩容则带来新闻的次级化以及传统新闻伦理的沦陷.新闻专业主义在这样的语境中正在转向和重构:传统新闻业集体转型、职业新闻人身份重构、新闻价值标准以及新闻伦理重建.     

Comment on organizing in the crowd

This short article comments on Bennet's and Segerberg's work on connecting action. After singling out some conditions which, according to social movement studies, would make an aggregating logic and personalized messages very important for mobilization, the author calls for further research (including through qualitative methods) on the complex dynamics related to the contemporary use of various formats of communication by social movement activists.