品牌权益影响股东价值的实证研究

市场营销活动对企业股东价值的影响是品牌价值链研究的重要方面。近年来营销学者为了向企业经理证实营销活动能够为企业带来长远效益,不断探索各个营销环节和营销活动对企业股东价值的影响。从品牌的视角探讨营销活动对股东价值的影响,探索品牌权益对股东价值的影响途径和中介变量以及这些影响在不同行业之间的差异;以世界品牌实验室关于品牌价值评估的数据作为品牌权益的测量,以网易网站和东方财富网站的财务数据计算Tobin′sQ作为企业股东价值的测量,采用2005年～2007年的数据进行面板数据分析。研究结果表明,品牌权益能够正向影响股东价值,企业利润是品牌权益和股东价值的中介变量,品牌权益对股东价值的影响受企业所在行业的调节。     

基于挣值的项目管理多业绩指标激励合同研究

应用EVM中两个基本业绩测度(计划差异和成本差异)建立一个多任务委托代理项目管理模型,并给出确定合同参数的计算方法。进一步,给出了最优激励强度之间的关系:当代理人两种努力相互替代(互补,独立)时,相应的激励强度之间也存在着替代(互补,独立)关系。最后,分析了外生参数的变化对这种替代(互补)关系中的替代(互补)程度的影响。结果表明,最优激励强度之间的替代(互补)程度随着代理人努力之间的替代(互补)程度、代理人风险规避程度和代理人用于降低实际成本努力的边际相对风险的增加而增加,但随着代理人用于提高挣值的努力的边际相对风险的增加而减小。     

绿色食品信息、价值属性对绿色购买行为影响实证研究

根据EKB模型、H-S模型和消费价值模型,结合绿色食品自身特征,构建了绿色信息传播、绿色产品属性、消费者购买行为3个构面的模型。通过问卷调查,分析了绿色信息传播和绿色产品属性的直接关系程度,以及绿色信息传播、绿色产品属性对消费者购买行为的影响。主要研究结论：绿色信息传播对绿色产品属性有普遍直接影响,绿色信息传播、绿色产品价值属性对消费者购买行为有直接影响。     

高管团队特征与企业多元化战略关系的Meta分析

采用元分析和分层线性模型的定量分析方法,研究了国内外学者关于高管团队特征与企业多元化战略的相关关系。研究结果表明,高管团队的不同特征与企业多元化战略有不同的相关关系,诸如高管团队规模与企业多元化战略有显著正相关关系,团队平均年龄、教育背景异质性等人口统计学特征与企业多元化战略之间存在显著负相关关系,其他特征的相关关系不显著。同时国家、行业特征等是解释现有研究结果差异的重要原因。最后,提出了高管团队领域未来可能的研究课题。     

面向价值网络的企业协同竞争博弈模型研究

运用演化博弈理论的方法,分析价值网络模式下企业的协同竞争机制,构建企业主体间协同竞争的演化博弈模型,指出价值网络模式下企业协同竞争行为的博弈过程及特点,揭示出系统的初始状态、发展阶段及利益分配机制对演化博弈过程的影响机理。     

基于奖惩机制的建筑供应链工期协调优化研究

在研究由业主和建筑商组成的两级建筑供应链的工期协调优化问题时,首先建立了基于网络图的具有资源约束的传统工期费用交换问题的优化模型。针对传统工期优化模型的缺陷,建立了具有固定资源约束的考虑资金时间价值的工期优化模型。然后从供应链角度,考虑供应链成员决策的相互影响,建立了具有柔性资源约束的基于工期奖惩机制的工期协调优化模型。给出了模型的求解算法。最后结合算例对比了不同工期优化下的结果。结果显示,传统工期优化模型的优化结果很难在考虑资金时间价值的模型中实现,但通过奖惩激励可以实现甚至更进一步改进工期优化结果,同时实现项目工期控制目标协调优化和供应链的帕累托改善。     

An Empirical Model of Perceived Mortality Risks for Selected U.S. Arsenic Hot Spots

Researchers have long recognized that subjective perceptions of risk are better predictors of choices over risky outcomes than science‐based or experts’ assessments of risk. More recent work suggests that uncertainty about risks also plays a role in predicting choices and behavior. In this article, we develop and estimate a formal model for an individual's perceived health risks associated with arsenic contamination of his or her drinking water. The modeling approach treats risk as a random variable, with an estimable probability distribution whose variance reflects uncertainty. The model we estimate uses data collected from a survey given to a sample of people living in arsenic‐prone areas in the United States. The findings from this article support the fact that scientific information is essential to explaining the mortality rate perceived by the individuals, but uncertainty about the probability remains significant.     

High value manufacturing (HVM) in the UK: case studies and focus group insights

This paper studies the internal mechanisms that allow organisations to become high value manufacturing (HVM). Using a qualitative methodology, three UK manufacturing companies formed in-depth case studies with semi-structured interviews, observations and historical data. The HVM value matrix of Martinez and co-workers is used to categorise each organisation’s value proposition. Wider benchmarking of the three organisations was carried out against a focus group with an additional seven manufacturing organisations. Thus, data from 10 manufacturing organisations are included in this research. The cases follow the ‘customer intimacy’ HVM discipline. The business processes supporting these value propositions were identified. Interestingly, each organisation’s desired value proposition differs from their current one. ‘Technological integrators’ predominantly rely on new product development (NPD) and Strategy processes, whereas ‘Socialisors’ rely predominantly on Strategy and Customer Relationship processes. Companies can use the findings to better understand their current HVM value proposition and, where necessary, plan their transition to a future desired HVM value proposition.     

Value drivers of social businesses: A business model perspective

Hybrid organizational forms that combine commercial and welfare institutional logics play an increasingly important role in addressing the grand societal challenges we face today. Building on the literatures on hybrid organizations and social business models, we explore the characteristics of social businesses from a business model perspective. This study seeks to better understand the particularities and value drivers of hybrid social purpose in contrast to purely commercial business models. We follow a grounded theory approach and our findings are based on interview data from 17 social business firms. Building on social businesses' identified particularities, we propose four value drivers of social business models: 1) responsible efficiency, 2) impact complementarities, 3) shared values, and 4) integration novelties. We link our findings to the literature, contributing new insights into social businesses models and implications for practitioners.     

High value manufacturing: Capability,appropriation, and governance

Manufacturing competitiveness is on many policy agendas, born out of a concern for firms in high-cost economies finding themselves outcompeted by low-cost rivals. Government policy makers and manufacturing firm strategists have put their faith in what we label as high value manufacturing (HVM). We see HVM as an incipient phenomenon currently in a situation of prescience, as something that is still “in-the-making,” with manufacturing firms trying to find ways to be able to step away from having to compete on price. This paper consults relevant strategy theories with the purpose to pinpoint the issues and problems that need to be accommodated for bringing HVM into being and for creating the effects that are anticipated. We found that HVM must be seen as a distributed activity, thus realizing complex functionality for a system-of-use, while being subjected to path constitution. For HVM to function, the firms involved need to find solutions to the capability problem, the appropriation problem, and the governance problem. We suggest that further research needs to involve itself in problem-solving activity to assist in bringing HVM about while simultaneously further developing strategy theory geared toward firms that are involved in a distributed activity like HVM.