语言时尚与语用建设

语言时尚是一定时期内社会大众语言行为的风尚。本文描述了改革开放以来的一些语言时尚，并从语言学、社会学角度分析了这些语言时尚的成因。认为，语言时尚反映了语言与社会的互动关系；语言时尚对语言自身的规范与发展有着相当重要的影响；语言时尚具有很强的示范性和广泛的社会性，应当辩证地分析语言时尚对社会精神文明建设以及语言自身规范、发展的影响。     

繁华而凄凉的梦——评王安忆小说《长恨歌》的悲剧性

<长恨歌>作为九十年代女性文学的一曲挽歌,具有强烈的悲剧性,这种悲剧性就像一场繁华而凄凉的梦.分析了小说描写的社会生活环境和思想.通过五个方面"谋杀场景的悲剧预设,双重性的上海与悲剧的构建,记忆与时尚倒置的悲剧,女性角逐男权主流的败北和怀旧情调的内涵"来论证这个梦的悲剧性以及这个梦所包含的怀旧情调的意蕴.     

当代年轻人欣赏童话、漫画和卡通剧的心理动因

近年来,一部分成人热衷于阅读童话、漫画,观看卡通剧.文章从"追忆逝去的童真,寻找安慰的‘奶嘴'"、"讲述人生的哲理,进行善意地劝讽"、"追求视觉的愉悦,解构阅读的传统"、"享受业余的轻松,化解生活的紧张"等四个方面对该现象的心理动因进行了分析,认为这既是现代人获取心理满足的一种慰藉方式,也是文化成果日益走向丰富和多元的一种新探索.     

消费时尚的社会学分析

消费时尚指在消费活动中得以体现的大众对某种物质或非物质对象的追逐与模仿.消费时尚的形成有赖于开放的文化环境、较好的经济基础、强劲的传播媒体.人们对平等性认同和歧视性认同的不懈追求是时尚风靡的根源.作为时尚创造者的明星、时尚传播者的大众传媒、时尚追求者的大众与时尚相关的各种社会角色之间的互动关系网络构成了时尚场域,场域中各种角色共同促成了消费时尚的快速消亡与更新.     

Sustainable planning strategies in supply chain systems: proposal and applications with a real case study in fashion

Abstract

Pollution generated by the fashion industry drives people to pay attention to fashion companies’ sustainability practice. This increase in attention has induced vast literature studying the related area. Since the fashion apparel supply chain is complicated which involves a lot of interrelated steps and decisions, how fashion companies can identify the demand in sustainable fashion and make the right decision in resource allocation throughout the supply chain becomes a critical issue. As a result, this paper examines how a fashion company can develop a successful sustainable planning strategy throughout the sustainable fashion supply chain. The sustainability attributes and the sustainable planning strategy mechanism are also discussed. Based on the institutional theory and resource-based theory, we first analyse the external pressure and internal motivations for companies to adopt a sustainable planning strategy in the fashion supply chain. We then identify the core stakeholders related to the sustainable planning strategy and propose how the decision-making theory can help develop the sustainable supply chain management mechanism. Next, we establish a sustainable planning strategy framework. Finally, via a case study with public data on the fashion giant brand Nike, we explore the application of our proposed sustainable planning strategy framework. The finding suggests that the strategic planning of fashion companies on sustainability can improve the performance of the stakeholders throughout the whole sustainable fashion supply chain.     

职业女装设计之我见

职业女装是中国实行改革开放政策后造就的新兴服装产业,引起了社会及服装企业高度的重视。职业女装设计则要运用从物质到精神元素,兼顾艺术+技术+经济进行综合思考。因为职业女装的设计、生产以至经营方式及消费模式,都会带来新的研究课题。所以,研究开发和经营好职业女装市场,中国的服装界担负着重要的历史任务,任重而道远。     

赵本山喜剧小品言语地域色彩和时尚色彩的渗透与碰撞

对语言和语用常规的偏离是喜剧小品言语生成幽默的重要手段。而赵氏小品言语的幽默生成又有其独特的偏离方式。本文着重从地域色彩和时尚色彩的渗透与碰撞入手,深入到语言层内部,探讨其言语的偏离特质。     

大众文化语境下的女性身体美学

古往今来关于女性美丽的话题源源不断,女性美丽的身体在中国源远流长的历史长河里若隐若现。在当下大众文化勃兴的语境里,女性的身体美学更是层出不穷。大众文化奉行一套自身的消费逻辑和享受生活快乐的方式,女性身体美学如何在这样的语境里张扬自己的身体主张,表达自己的身体美学,以及这种表达背后有何迷惘?本文试作出一些审美文化层面的解读。     

Supply chain capabilities for customisation: a case study

Abstract

Despite the growing interest in supply chain management (SCM), there is little literature on knowledge and competences needed to properly configure and manage a supply chain. There are some interesting methodologies to map the knowledge and the techniques used in the supply chain of a sector and transfer them in another sector. This is particularly important when cross-fertilisation of practices can support sectors facing global competition as the footwear industry. New business opportunities can in fact be exploited addressing the needs of specific target groups searching for customised fashion and healthy shoes. Based on literature review and case study analysis of twelve companies within the fashion and orthopaedic footwear supply networks, this work compares the relevant processes and the distinctive capabilities necessary in managing supply networks to implement customisation, identifying and highlighting the interchangeable best practices that could serve as a new common knowledge base to be shared by the two sectors.     

Markdown Budgets for Retail Buyers: Help or Hindrance?

For many retailers, markdown decisions are taken by retail buyers whose compensation is based on sales revenue so their objective is to maximize it through the season. This implies that the buyers' objectives are not perfectly aligned with the overall profitability the firm. Many retailers set markdown budgets prior to the season to control margin erosion and increase profitability. Markdown budget constrains the buyers on the amount of discounts that they can apply on a given inventory of merchandise and sets a limit on the dollar value of markdowns for the season. While markdown budgets may be useful in preventing excessive discounts, they can have a detrimental effect on the buyers' ability to respond to poor market and remove distressed inventory. We investigate the effectiveness of this practice in aligning the incentives of buyers with that of the firm, and provide guidance on how these budgets should be established ahead of time. We consider a firm with a fixed inventory of a seasonable item, and a single chance to mark the price down. The retailer knows only the demand distribution at the beginning of the season, but the market information is revealed during the season to the buyer. We first characterize the buyer's markdown policy and understand the circumstances under which this can be different from the retailer's markdown policy. We use our model to determine the optimal markdown budget and quantify its effectiveness considering different factors such as the level of demand uncertainty, initial markup, and market's responsiveness to markdowns.