传播议程经济的乘数效应

传媒经济的实质是议程经济,只有议程经济可以联系传媒传受即供需双方,实现传媒经济均衡。议程经济发挥作用的机制是传播的乘数效应,在传统媒体和新媒体融合的生态下,媒介生产方式体现出全新的特征。信息的倍增效果产生的正反作用对传播的议程经济的取得提出了新的挑战,值得高度重视,有必要深入研究以网络信息传播为代表的新媒体的规制原则和方法,才能确保传媒经济和社会双重效益的实现。     

Affective networks: how WeChat enhances Tencent’s digital business governance

An emerging body of literature has revealed that social media enhance digital business governance to facilitate Internet companies in generating profit throughout regulating the everyday lives of users. However, although existing debates are often contextualized in the West, little attention has been paid to China, where social media are widely used. To fill this knowledge gap, this article investigates the digital business governance practiced by Chinese Internet companies such as Tencent. Specifically, I employ an affective lens to analyze how WeChat, the most popular social media application launched by Tencent, allows this Internet company to influence users for its own business purposes. Chinese college students, which constitute a representative group of young people, were early adopters of WeChat, and they have led the trend of social media use in China. Based on a yearlong netnographic study of Chinese college students, the results reveal that the affective design of WeChat captured their attention and influenced their everyday practices. These results provide insight into how digital business governance operates in the Chinese context, in which authoritarianism and capitalism work closely together.     

“两两”再议“伪翻译”

图里和拉多两位学者提出的伪翻译实质内涵并不完全相同,前者属于创作,后者属于与原文相距甚远的＂翻译＂,需要同误译和有意误译区分开来。把真翻译、伪翻译、创作以及学术置于一个三维阈际空间当中,可以发现彼此之间存在的某种联系。对于伪翻译的研究是有意义的,其对翻译研究和其他相关研究均有启发和借鉴价值。     

有限理性视角下提升危机决策能力的方法

危机决策能力是政府执政能力的重要组成。有限理性视角下的危机决策强调细分决策问题,避免常规问题分散决策者注意力;强调充分发挥经验、直觉和洞察力等非理性因素,当机立断,最大限度控制危机蔓延;强调从常规制度结构建设入手,解决权力划分灰色区域的问题,不断提高危机决策的能力。     

英汉同传中定语从句的传译技巧

本文探讨同传中“顺句驱动”在合理分配注意力中的作用,进而分析英汉同传中传译定语从句时使用“顺句驱动”的可行性,并提出五种具体技巧。     

国有企业CEO注意力对产品创新影响的研究

在探讨了CEO注意力、产品创新表现与企业绩效之间的关系的基础上,构建了有关理论模型,并通过问卷收集的方法对国有企业CEO进行了调研。研究结果表明,国有企业CEO对于外部的注意力普遍高于其对内部的注意力;外部注意力对于产品创新的技术表现和市场表现均有积极影响,内部注意力仅与产品创新的技术表现正向相关;产品创新的技术表现对于企业的财务绩效和非财务绩效均有积极影响,仅市场表现对企业非财务绩效有积极影响。     

两种听力策略研究

“选择性注意策略”和“笔录策略”是两种主要的听力策略 ,是学生在开展听力活动时经常使用的学习策略。文章从认知心理学和应用心理语言学的角度对这两种策略进行分析 ,并对策略运用的方法进行探讨     

关注社会现实:20世纪中国民俗学研究的回顾与瞻望

民俗学是以研究民间风俗习惯为对象的一门人文科学。民俗学研究对社会现实关注的范围和程度决定其学科前途和命运。民俗学在外国历史考古中创立,在现实需要中成为“显学”,在关注社会现实中发展。我国具有丰厚的民俗资源,社会环境优越,学术前景广阔。     

“三个代表”思想与党的思想政治工作

江泽民同志提出"三个代表"的重要思想,不仅丰富和发展了党的建设理论,同时也为思想政治工作指明了方向."三个代表"对党的思想政治工作具有规定性、着眼点的指导意义.     

The Interpretation of Line of Regard by Prelingually Deaf Children

The ability of 5- to 12-year-old deaf children to utilise and interpret another person's visual line of regard (where the eyes are looking) was studied in four experiments using cartoon faces. The children had little difficulty in determining whether or not a face was looking directly at them. They had more difficulty, however, with more complex tasks requiring them to infer mental states of desire and intention from line of regard and to ignore line of regard when it was inappropriate to attend to this cue. Deaf children raised in a hearing environment appear to have more difficulty with these more complex tasks than hearing children. The results are discussed in terms of the special difficulties facing some deaf children in the development of skills involving utilisation of line of regard and the implications for the development of joint attentional behaviour, theory of mind and dyadic social interaction in deaf and hearing children.