使用者形象一致性及形象强度对品牌延伸的影响

运用2个实验探讨了延伸产品与母品牌"使用者形象一致性"对消费者评价品牌延伸产生的影响。实验1表明,"使用者形象一致性"与"产品相似性"之间存在交互作用:当延伸产品使用者形象与母品牌使用者形象一致时,消费者根据延伸产品与"原产品"的相似性或延伸产品的"远"、"近"对品牌延伸做出评价;此时,"近"的延伸较"远"的延伸获得更高评价。当延伸产品使用者形象与母品牌使用者形象不一致时,"远"的延伸反而比"近"的延伸获得更高评价。实验2表明,母品牌使用者刻板印象的强、弱,会调节"使用者形象一致性"对延伸评价的影响。具体来说,对于使用者刻板印象强的品牌,形象不一致会对延伸评价产生较大的负面影响;对于使用者刻板印象较弱的品牌,形象不一致不会对延伸评价形成负面影响。     

ATIS环境下交通配流的动态演化模型

考虑交通网络中实现用户均衡态的过程,引入决策出行费用的概念,提出一个 ATIS 环境下的交通配流动态演化模型,模型中的 OD 需求是可变内生的.利用稳定性定理分析了该动态系统的稳定性,说明在一定条件下,系统的用户均衡态是稳定的.采用改进的欧拉法完成了模型的数值试验,结果表明该动态系统确实可以达到用户均衡态,同时也发现,某些模型参数的变化可能导致路径流量和 OD 费用演化轨迹的无规则摆动.     

双目标用户均衡下的交通流逐日动态演化模型

时间和费用是出行者在路径选择时关注的两个重要目标，许多研究将两者加权组合为单目标来考虑，存在一定缺陷.在静态交通分配模型的研究中，已有学者提出将两者分开考虑的双目标用户均衡.然而，在动态交通分配模型中，现有研究仍多以传统的单目标用户均衡作为交通流演化的最终状态.因此，本文针对双目标用户均衡，提出了一种新的基于路径流量更新的交通流逐日动态演化模型，假设出行者在每天的路径选择中会将出行时间和收费分开比较以决定是否变换路径.论文从理论上证明了该模型的收敛性，以及交通流演化的最终状态会达到双目标用户均衡，同时数值算例也验证了模型的有效性.     

Co‐production,governance and practice: The dynamics and effects of User Voice Prison Councils

Drawing on Bevir's (2013) decentered theory of governance, and Donati's (2016) theory of the relational subject, this article explores how User Voice Prison Councils in England have contributed to shifts in aspects of prison governance and practice. It discusses the cultural and policy context in which the Councils emerged and operate before exploring their perceived purposes, dynamics, and effects. User Voice Prison Councils represent an important example of different actors co‐producing alternative patterns of governance through innovations in democratic participation. Interviews with Prison Council participants, User Voice and prison staff revealed that the development of such “bottom–up” participatory governance practices require and restore interpersonal trust, the mechanisms of which are interactions underpinned by a distinct manner of relating and the establishment of a network of relations oriented to the common good. The effects include enhanced institutional legitimacy; improvements in prison officer‐prisoner relations; and greater quality of life for prisoners. Revealing the “how” of co‐production, from the “inside”, the argument advanced here is that while the effects of co‐production may be more ameliorative than transformative, such collaborative and dialogic approaches can enable differently situated people to forge new norms of interactions and forms of democratic participation to achieve collective goals.     

青年在网贷中的主体地位——网贷用户调查报告

近年来,网贷引起了人们的高度关注。尽管网贷目前存在着一些问题,但是我们依然可以从其飞速发展中看到其光明的未来。调查显示,网贷用户以80后青年为主,他们利用网贷平台投资理财获取收益,或者通过网贷平台融资借款,解决资金周转、投资创业或者大额消费等资金需求。起步中的网贷有着不可避免的风险,但是,大部分网贷用户是青年,我们不能对此视而不见,共青团创建"青年贷",将有效化解网贷中的风险,最大限度地为创业青年提供资金支持,从而有效地联系和凝聚起网贷中的广大青年。     

Reshaping to serve evolving communities: Addressing immigrant needs in the library

Abstract

Libraries face evolving communities and must constantly reorient themselves to serve new needs. This article examines the impact of emerging immigrant communities on library services. It discusses the emergence of library services to immigrants and the diverse faces of these services, which may include foreign language collections, access to technology and connections with local services, as appropriately determined through community analysis. The Atwater Library and Computer Centre in Montréal, Québec is examined as a case study of community analysis informing service reorientation. This article will be useful for organizations working with immigrants or community service providers confronted with changing demographics.     

网络环境下高校图书馆的用户教育探讨

在网络环境下，高校图书馆用户必须具备信息意识及信息素养，要达到此目的，用户教育关键是教会人们“怎样获取信息的方法”，具体内容包括：针对不同层次的用户制订教育目标，加强用户的政治思想教育及计算检索技能教育以及外语教育．     

Learning to play chess: How to make sense of a politics of representation with people in poverty

Despite the growing involvement of people in poverty in social policy, their participation does not necessarily take place on a par with policymakers, as the latter often do not really embrace their demands for social justice. It is, therefore, argued that social work has a role to play in the process of merging knowledge of people in poverty with that of policymakers and other stakeholders by representing their perspectives in public debate. By drawing on an in‐depth qualitative research of five “Associations where People in Poverty Raise their Voice” (Belgium), the complexity of the direct participation of people in poverty in such a politics of representation is analyzed, as well as the different roles social work practitioners can take on in dealing with this complexity. Here, two roles are distinguished: “a guardian of collective and transformative elements”; and “a strategical chess player.” We conclude that practitioners need to reflect critically on participatory premises and practices and consider whether these strategies actually contribute to societal change. However, the ideal of parity of participation entails that such strategic considerations should always be collaboratively discussed with people in poverty.     

高校图书馆服务用户满意度测评方法

以某高校为例,在图书馆进行了服务用户满意度的测评调查,将测评指标体系划分为四个层次,用层次分析法计算各级指标的权重,建立了用户满意度测评指标体系,求出高校图书馆服务用户满意度。     

基于KJ法及KANO模型的产品功能设计方法研究

针对现有的功能设计方法中存在的新功能开发无创新、功能需求度模糊等问题,提出了一种基于KJ法及KANO 模型的产品功能设计方法。运用限定式KJ法建立产品功能清单,并采用优化后的KANO模型对目标用户的需求度数据 进行统计和分析,得到各功能的需求类型及需求度指标,构建反映目标用户需求的产品功能塔,以此作为个性化需求定 制或功能修改的理论依据。最后以洗衣机的功能设计为案例探索本方法在实际功能设计中的有效性,结果表明：该方法 能够直观地体现产品目标用户对各功能的需求,有利于优化产品功能设计流程,提高用户对产品的满意度。