消费者重复购买意向及其影响因素的实证研究

探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响。结果发现感知价值、顾客满意、转移成本对重复购买意向有正相关关系,而消费时间间隔对重复购买意向并无显著的影响关系。同时,感知价值与顾客满意之间存在正向的影响关系,转移成本与顾客满意之间并不存在显著的影响关系。     

The Role of Positive Psychology in Enhancing Satisfaction,Motivation, and Productivity in the Workplace

Abstract

Positive psychology offers scope for enhancing satisfaction, motivation, and productivity in the workplace. Wiegand and Geller (2004, this issue) point to a number of strategies to enhance individuals' success orientation and conclude their discussion with the actively caring model which appears to be a useful means of representing pivotal facets of a positive and supportive workplace climate. The discussion in this article extends some of the concepts presented in their paper, adapts a model of motivation to develop the Occupational Motivation and Engagement Wheel, and also further discusses some particularly key strategies alluded to by Wiegand and Geller. These include a discussion of workplace resilience, authoritarian versus authoritative leadership/management styles, motivating workplace climates, personal bests, staff morale, flow in work, the value individuals attach to tasks and outcomes, and the centrality of relationships in the performance context. The article concludes with a multi-level “broaden and build” framework for enhancing satisfaction, motivation, and productivity in the workplace.     

Economic convergence and life satisfaction in the European Union

The issue of convergence or divergence in the European Union (EU) is usually viewed from a macroeconomic perspective, using indicators such as the income per head, the unemployment rate and the inflation rate. Little attention has been paid to the possibility of an associated convergence in ‘well-being’ across countries. Since recent literature has shown that subjective well-being (life satisfaction, ‘happiness’) is significantly affected by macroeconomic variables, it is natural to ask not only whether or not subjective well-being converges, but also, whether, how and to what extent this process is linked to macroeconomic convergence. In this paper we use self-rated life satisfaction elicited in large scale surveys to address these questions. We find evidence of convergence of life satisfaction across the member states of the EU, which can be attributed to a considerable extent to the convergence in macroeconomic conditions. Among the various macroeconomic indicators, the convergence in inflation rates has played a major role for the convergence in life satisfaction.     

The effect of job satisfaction on labor turnover by gender: An analysis for Switzerland

This paper analyzes the effect of job satisfaction on labor turnover by gender using data from the first two waves of the Swiss Household Panel (1999 and 2000). The results confirm that job satisfaction is a very good predictor of future quits and, more important, reveal that job satisfaction does not influence the inclination to become non-employed; that is, neither men nor women self-select out of the labor force due to dissatisfaction. This result clearly refutes the claim that the gender/job satisfaction paradox (i.e., the fact that women tend to be more satisfied at work than men) is being driven by self-selection. This paper also shows that, based on job satisfaction information and quitting behavior, there is no apparent difference in firm attachment between men and women.     

我国古村落旅游的住宿接待模式研究——以北京门头沟区爨底下村为例

本文以北京门头沟区爨底下村为例,对古村落旅游现有的住宿接待模式进行了分析,在此基础上,提出了建设仿古接待村的建议,认为新的住宿接待模式既可以保护古村落的完整性,又可以满足广大旅游者对住宿的更高要求,具有一定的可行性。     

教育资源配置差异对高等教育发展影响的实证研究

高等教育资源分布和配置不均,严重影响了高等教育教学质量的提高、教育功能的发挥、科研及其成果转化以及教育的可持续发展。地区高等教育资源的丰裕程度又影响了其积聚教育资源的能力。教育资源欠丰裕地区应该通过加大政府支持力度、吸纳社会资源、加强内涵建设等方式,缩小高等教育资源的地区差异。     

Organizational Changes and Job Satisfaction among Support Staff

ABSTRACT

The purpose of this study is to identify job satisfaction amongst support staff employed by a nonprofit company undergoing organizational changes. The Job Satisfaction Survey (JSS) scale was used to measure overall job satisfaction and was conducted among 38 workers and the data was analyzed using content analysis. The findings indicate that workers were satisfied with some sections of their job but also dissatisfied with some others, scoring an average job satisfaction amongst the participating groups. Factors such as good relations with colleagues, training opportunities, and work flexibility were identified to assist with increasing worker satisfaction. Further suggestions for enhancing employees’ job satisfaction are provided.     

顾客满意之谜

顾客满意是现代市场营销以及其他管理学科的核心概念。但是迄今为止,国内外学者还没有就顾客满意的定义等达成共识。本文在对顾客满意的定义、形成原因进行理论研究的基础上,分析了顾客满意对企业绩效的作用,最后探讨了顾客满意理论未来的研究方向。     

民航顾客资产驱动因素与顾客满意感和忠诚感关系的实证研究

作者在我国17个民航公司进行了一次实证研究,探讨顾客资产驱动因素和子驱动因素与顾客满意感、归属感和忠诚感的关系。聚类分析与罗吉斯蒂回归分析结果表明,资产价值不同的两类顾客对各类顾客资产驱动因素与子驱动因素的评估存在显著的差异,对民航公司的满意感、归属感和忠诚感也存在显著的差异。顾客对民航公司的满意感、归属感和忠诚感主要是由各类顾客资产驱动因素和子驱动因素决定的,而并非是由顾客的人口统计特点决定的。因此作者指出,民航公司可根据顾客重视的顾客资产驱动因素与子驱动因素细分顾客,针对不同的顾客采取不同的营销策略。     

矿工工作满意度分析及对策

通过对矿工工作满意度的分析,指出了影响矿工工作满意度的主要因素为：工作回报、工作本身、管理措施、人际关系等方面,并从建立公平的工作回报制度、优化工作环境和建立融洽的人际关系方面提出对策,来提高矿工工作满意度,进而为煤炭企业管理提供依据。