Young people's orientations to the future: navigating the present and imagining the future

This article discusses the findings of the Imagine Sheppey project (2013–2014) which studied how young people are ‘oriented’ towards the future. The aim and approach of the project were to explore future imaginaries in a participatory, experimental, and performative way. Working with young people in a series of arts-based workshops, we intervened in different environments to alter the space as an experience of change – temporal, material, and symbolic. We documented this process visually and made use of the images produced as the basis for elicitation in focus groups with a wider group of young people. In this article we discuss young people's future orientations through the themes of reach, resources, shape, and value. In so doing, we reflect on the paths that our young respondents traced to connect their presents to what is next, what we call their modes of present–future navigation. We explore the qualities and characteristics of their stances within a wider reflection about how young people approach, imagine, and account for the future.     

Spaces of Pride: A Visual Ethnography of Gay Pride Parades in Italy and the United Kingdom

Gay pride parades represent an active site of production of lesbian, gay, bisexual, transgender (LGBT), intersexual and queer identities, featuring a spatial and social articulation of political and human rights claims. While the multiplication of these events in different countries suggests the existence of a coherent and cohesive community which shares the same collective identity beyond national borders, different patterns in the organisation, part-taking and social and political connotations given to these events can be observed in different contexts. By means of a comparative visual ethnography of Italian and British Gay Pride Parades, this article investigates how the creation, mobilisation and challenge of quasi-normative LGBT identities occur within the spatial context of gay pride marches. It is argued, in particular, that while gay pride parades are sites in which the socio-political status quo can be successfully challenged, participants are also faced with the possibility of falling prey to dynamics of identity commodification and homonationalism which may ultimately deprive their claims of their subversive potential.     

The Generalized Pascal Triangle and the Matrix Variate Jensen-Logistic Distribution

This article defines the so called Generalized Matrix Variate Jensen-Logistic distribution. The relevant applications of this class of distributions in Configuration Shape Theory consist of a more efficient computation, supported by the corresponding inference. This demands the solution of two important problems: (1) the development of analytical and efficient formulae for their k-th derivatives and (2) the use of the derivatives to transform the configuration density into a polynomial density under some special matrix Kummer relation, indexed in this case by the Jensen-Logistic kernel. In this article, we solve these problems by deriving a simple formula for the k-th derivative of the density function, avoiding the usual partition theory framework and using a generalization of Pascal triangles. Then we apply the results by obtaining the associated Jensen-Logistic Kummer relations and the configuration polynomial density in the setting of Statistical Shape Theory.     

不忘初心：基于央视宣传片百年政党多模态形象建构研究

央视形象宣传片《我是谁》是中国共产党建党95周年以来的首部公益广告,具有重要的时代意义和研究价值.结合视觉设计语法、评价理论和“宣传片”的图像、文本和声音语料建立“宣传片”多模态形象诠释框架,探索“宣传片”建构党的形象的过程与范式.研究发现:一是“宣传片”图像的再现意义体现接地气的创意理念,互动意义展现与受众间的平等权势关系,构图意义揭示青年群体是目标受众的精准定位;二是“宣传片”文本重点建构人际意义的协商语义,从客观视角而不是主观情感刻画党员群体爱岗敬业的务实作风和百年政党一心为民的赤子之心;三是“宣传片”音乐、旁白等声音能够有效增强受众全方位了解党的形象塑造,从而尽快接受党为人民服务的不变“初心”.     

线形态艺术在现代平面广告设计中的解读

线形态艺术作为现代平面广告设计的视觉表现元素之一,已成为现代平面广告创意表达的基本视觉语汇。但由于设计师常常将线作为平面设计元素的形式去创造表现图形,而忽视了线形态本身的艺术魅力和情感表达,致使现代平面广告中的一些有关线的表述缺乏深层次文化性,本文试从现代平面广告设计向当代多元化艺术设计的转向中,以线形态本身的艺术形态魅力结合其实际应用来重新解读线形态艺术在现当代平面广告设计中的价值与涵义。     

广告文案的叙事视角

广告传播同文学、新闻等学科领域一样都存在“叙事”问题 ,广告文案中主要有第一人称视角、第二人称视角和第三人称视角等类型。第一人称视角叙述广告内容真实感强 ,对消费者具有强大的驱动力和感染力。第三人称视角不受视域限制能为消费者提供丰富的广告信息。因此 ,情感诉求广告适合选择第一人称视角 ,理性诉求广告可考虑第三人称视角。     

基于FFT的学生公寓典型负荷特性研究

为了掌握学生公寓用电负荷的使用情况，从而更好的限制违章电器的使用，保证用电安全。运用傅立叶变换对学生公寓用电负载的波形进行分析与讨论，利用电压和电流的各频率分量的幅值和相位的对应关系，对学生公寓典型的负荷特性进行研究。该方法能够识别出学生公寓的典型负荷，在实际应用中具有可靠性和实用性。     

论《时尚》杂志视觉形象的模式化

《时尚》杂志的兴起在中国是近20年的事情,它典型地反映了传媒与时尚之间的互动关系。《时尚》杂志的视觉形象通过有计划地运用整合和视觉要素提升的手法,建立起在社会公众心中的印象。在传播过程中,由于消费主义的出现和摄影技术发展等原因,《时尚》杂志视觉形象出现了"模式化"的倾向,并形成了《时尚》杂志以视觉形象"模式化"为核心的一系列视觉表达方式,对受众的行为产生了极为重要的影响。