文化遗产数字化与互动性推广模式——基于新媒介载体的文化产业开发

文化遗产的数字化不仅可以有效保护与传承文化,还可以与新媒介结合进行互动式推广。利用数字技术、网络技术、移动通信技术等新媒介推广文化的模式有:富媒体虚拟场景展示、IGA软性推广、虚拟真实互动等。通过这些方式可实现新媒介与文化遗产推广推介的结合、虚拟场景与真实景观的结合、线上互动与线下互动的结合。通过互动性推广,辐射大众、涵盖小众,并影响多目标人群的参与与关注。     

Trying to stay ahead of the curve in Chile's economic development: exploring a way out of the middle‐income trap through pragmatic export development

Underneath impressive growth levels, the Chilean economy displays signs of being caught in a middle‐income trap. It has been unable to improve its productivity, increase the added value of its exports or upgrade its value chain. Its economy cannot compete either with low‐wage countries or highly productive, innovative countries. Its export strategy based on export promotion seems to have outlived its usefulness. It achieved remarkable quantitative success, but must now attend qualitative attributes. Instead of regarding market‐driven export promotion and state‐led export development as substitutes, this article proposes to view them as alternatives in different stages of development. To choose the appropriate time, more attention should be given to non‐traditional, structural indicators, like export sophistication and political‐institutional capabilities.     

反腐倡廉效率评估:方法选择与指标构建

对反腐倡廉建设开展效率评估,不仅有利于改进和提升反腐倡廉的效率,推进反腐倡廉建设科学化的进程,还能为反腐倡廉形势评估开辟一个独特的视角。文章在综述国内反腐倡廉建设评估研究的基础上,提出了反腐倡廉效率评估的必要性;并基于反腐倡廉建设目标与特点分析,论证了数据包络分析方法对反腐倡廉效率评估的适用性;参照学术界已有的成果,结合实践逻辑构建了反腐倡廉效率评估指标体系;阐述了数据包络分析的模型选择及运算过程。     

Proposing a model for promoting Children's Health in Early Childhood Education and Care Settings

This pilot study was conducted in one early childhood pre-school nursery setting in an area of high deprivation in England to explore the under-researched area of how practitioners promote the health of children. The research used an original tool, Child Health Promotion: A Toolkit for Early Childhood Education and Care Practitioners, containing a 5 Step Programme as a model to guide practitioners in identifying and implementing a health promotion activity. The findings will help to set the onward agenda for a larger scale study which will foreground the voices of practitioners and highlight the role that ECEC practitioners can play in promoting the health of children.     

The Culture of High-Risk Alcohol Use Among Club and Intramural Athletes

Abstract

Objective: The purpose of this study was to examine the drinking patterns of club and intramural college athletes and compare their alcohol consumption, perceived norms around the excessive use of alcohol, experience of negative consequences, and employment of protective strategies with those of campus varsity athletes. Participants: A total of 442 undergraduate students attending a private, suburban institution in the Northeast participated in the American College Health Association National College Health Assessment-II Web survey in spring 2011. Thirty-five students identified themselves as varsity athletes, 76 identified as club sport athletes, and 196 students identified themselves as intramural athletes. Methods: Survey responses were analyzed using Statistical Package for the Social Sciences. The Pearson's correlation coefficient and test for independence were applied to identify significant relationships between athlete status and identified variables related to alcohol use. Results: Results indicated that there were significant correlations between athlete status and all variables, to varying degrees. Conclusions: These findings have implications for campus health promotion professionals and athletics program coordinators seeking to address high-risk alcohol use among college athletes.     

福建省高校五人制足球开展研究

通过对福建省开展五人制足球较成熟的4所高校的调查,分析五人制足球运动在福建高校开展的意义、状况。在此基础上,提出了一些建议与设想,明确了应该在福建省各个高校内积极开展与推广五人制足球,最终推动大众足球运动的普及与发展的意见。     

限量促销诱发的前瞻性情绪及其作用机制

摘要:为探讨限量促销诱发的前瞻性情绪及其对购买意愿的作用机制,根据促销决策及目标导向型决策理论,在将前瞻性情绪分为“希望、焦虑、预期欣喜和预期后悔”的基础上,结合限量方式、产品类型及限制数量3个因素,借助5个心理学实验进行检验.研究发现:1)生产型限量与销售型限量方式对前瞻性情绪及购买意愿的影响有显著差异,且生产型限量的影响更大;2)限量方式对前瞻性情绪及购买意愿的影响会受到产品类型的调节.炫耀品更适合使用生产型限量促销,非炫耀品更适合使用销售型限量促销;3)在炫耀品情境下,限量方式对前瞻性情绪及购买意愿的影响会受到限制数量的调节;4)在炫耀品情境下,一元线性回归结果显示,希望、焦虑、预期欣喜、预期后悔对购买意愿的影响都显著,但多元线性回归显示,希望的影响最大,预期后悔与预期欣喜紧随其后,而焦虑则不显著.以上研究结论不仅对企业提升限量促销效果有益,而且有助于深入理解前瞻性情绪的作用.     

绿色小城镇推广存在的问题与对策研究

通过分析我国绿色小城镇发展现状,指出其发展过程中存在绿色小城镇认知度不够、法律法规不健全、激励机制不完善、技术研发和技术人才缺乏等突出问题,从绿色小城镇的建设发展涉及的规划、建设、运行、管理等多领域,政府机构、建设发展主体、金融机构、辖区居民等多利益主体入手,综合考虑技术、经济、管理、法规等诸多层面的协调与配合,制定切实可行的应对对策与建议。     

基于农产品出口基地视角的安徽农产品出口促进体系研究

安徽省是农业大省,但是农产品出口贸易额在全国却处于相对落后水平。为促进农产品出口,安徽建立了一系列农产品出口基地。文章通过对安徽农产品出口基地的农产品出口现状进行分析,探究安徽省农产品出口支持政策的现状、找出安徽省农产品基地出口促进体系中政策所存在的问题,提出诸如加大资金扶持和指导创立培育品牌及完善农产品质量安全体系等对策。     

重庆人文精神的内涵与建设

人文精神是人们主体价值和追求的情感体现,人文精神所蕴含的道德、情感、意识、责任、人格、人性等等,支配人们的一言一行.重庆人文精神主要表现为追求真理,伸张正义,勇担匹夫之责;部分地表现为不拘小节,率性而为.重庆人文精神的建设,必须以借鉴、传承、创建为途径,以倡导、教育、实践为方式.