市场经济与公共关系

现代公共关系是市场经济的产物 ,又作用于市场经济。市场经济与公共关系相互依存 ,相互促进 ,从而有效地推动了我国社会主义市场经济的健康发展。     

Brand alliance and event management for social causes: Evidence from New Zealand

This paper uses findings from research on the effectiveness of a New Zealand health promotion program to make two arguments. The first is that, in appropriate cases such as this program, event management can play a key role in a social marketing health promotion campaign. In showing how event management added value to achieving that particular program's goals, it argues that event management could often be a valid and effective part of the mix for other campaigns promoting social causes. The second highlights important issues that can arise in relationships between non-profit organizations and the commercial sponsors of their events. It contends that organisers of campaigns for social causes need to be alert to the risks in brand alliances between such organizations and need to consider not only the appropriateness of the fit but also the need for an appropriate balance between the sponsor's commercial interests and the non-profit organization's goal.     

浅谈英语教学中激发学生自主学习的实践能力

英语课激发学生主动参与教学,给予学生自我发展的空间与机会。使学生想学、愿学,最终达到通过语言教学提高学生综合能力的目的。     

基于“木桶原理”视野下的集体运动项群

在木桶原理的视角下,通过分析影响集体运动项群运动成绩的多种因素,找出在多因素当中会对运动成绩影响较大的短板因素;发现弱项和及时补短.让多种因素协调发展,这对提高团队运动成绩具有重要意义.     

完善高校校务公开的思考

校务公开被称为高校“阳光工程”,已成为民主的窗口、参与的平台。如何进一步完善和推进校务公开工作,有待认真探讨与研究。文章从加强校务公开的思想认识、组织建设、制度建设以及公开的形式、内容、途径等方面进行了探讨。     

Implementing the ecological approach in tobacco control programs: results of a case study

The ‘new public health’ has stimulated calls to adopt an ecological approach for action aimed at improving population health. However, the implementation of ecological programs has often remained a challenge. The objective of this study was to identify factors facilitating the implementation of ecological tobacco control programming in two Public Health Departments in Québec (Canada) using Scheirer's model of program implementation as a conceptual framework and an exemplary case study design. Analysis revealed two distinct configurations of environmental, organizational and professional characteristics that were related to equally successful implementations of the framework. Key roles for factors such as provincial ministerial guidelines and financial resources, human resources, and relationships and alliances with other organizations, were highlighted. These results replicate findings from quantitative surveys and allow better understanding of the conditions required for planning ecological programming.     

土地财政形成的内在原因分析

土地财政产生的根本原因在于1994年实行的分税制改革和地方官员晋升考核体系的影响。基于此,可在委托－－代理的理论框架下,提出包含分税制改革影响和官员晋升锦标赛的分析模型。模型分析结果表明,上述两者的共同作用导致了目前我国地方政府土地财政格局的形成。同时,该模型还可解释中央政府试图通过转移支付政策减少地方政府对土地财政依赖程度的努力为什么会失效。本研究有助于促使地方政府土地融资走上更加理性和规范的道路。     

Environmental Exposures to Metals in Native Communities and Implications for Child Development: Basis for the Navajo Birth Cohort Study

Two disparate statistics often cited for the Western United States raise concern about risks for developmental disabilities in Native American children. First, 13 of the states with the highest percentage of Native American population are located in the Western United States (U.S. Census Bureau, 2012 U.S. Census Bureau. (2012). The American Indian and Alaska Native Population: 2010 (U.S. Census Briefs, January, #C2010BR-10). Retrieved from http://www.census.gov/prod/cen2010/briefs/c2010br-10.pdf [Google Scholar]). Second, more than 161,000 abandoned hard-rock mines are located in 12 Western states (General Accounting Office, 2014 General Accounting Office. (2014, July 14). GAO-11–834T: Abandoned Mines. Information on the number of hardrock mines, cost of cleanup, and value of financial assurances. Statement of Anu K. Mittal, Director, Natural Resources and Environment Team, Testimony before the Subcommittee on Energy and Mineral Resources, Committee on Natural Resources, House of Representatives. Retrieved from http://www.gao.gov/products/GAO-11-834T [Google Scholar]). Moreover, numerous studies have linked low-level metals exposure with birth defects and developmental delays. Concern has emerged among tribal populations that metals exposure from abandoned mines might threaten development of future generations.     

政府投资促进机构工作实践分析研究——以甘肃省为例

政府投资促进机构是当前投资促进机构中最主要的组织模式之一。通过对甘肃省政府投资促进机构工作实践进行研究,了解目前甘肃省政府投资促进机构的客观现实情况,解析困扰政府投资促进机构发挥作用的问题和障碍,为进一步推动我国投资促进体系的完善、促进政府管理与服务方式的创新、实现社会经济又好又快的发展目标提供对策。