Examining the effects of internal social media usage on employee engagement

This study explores whether and how internal social media influences employee engagement, a top priority for those working in public relations. Specifically, it proposes and tests a conceptual model that links employee use of internal social media, perceived organizational transparency, and organizational identification, to employee engagement. Through an online survey of 1150 employees from various organizations in the United States that had adopted internal social media, results show that employees’ use of internal social media contributes to an enhanced level of perceived transparency of the organization and organizational identification, which in turn, leads to employee engagement. Theoretical and practical implications of the findings are discussed.     

Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat

WeChat, the most widely used social mobile application nowadays in China, marks the advent of a mobile communication age that has reshaped Chinese people’s lifestyles. Understanding Chinese nonprofits’ communication performance on WeChat is a nascent field of study that calls for public relations scholars’ attention and investigation. By observing the most transparent Chinese charitable foundations, this study conducted a quantitative content analysis to examine their use of WeChat for dialogic communication with publics. Particularly, this study examined the dialogic features employed on the official WeChat accounts of these foundations as well as the public engagement functions fulfilled by their WeChat posts. The findings indicate that the dialogic potential of WeChat has not been fully utilized by the Chinese foundations. The official accounts have been relatively successful in fulfilling the provision of useful information toward interested publics, but most of them still have not created a dialogic loop with their audience. The WeChat posts primarily act as information sources but also perform the salient function of calling upon actions. In addition, certain communication strategies were identified in the posts to attract audience attention and to promote organizational activities, such as the incorporation of multimedia content and popular online events.     

Engaging with Parents in Child and Adolescent Mental Health Services

This paper asks the question: How can child and adolescent mental health clinicians constructively engage parents as a resource in the young person's treatment? It draws from qualitative research data that explore parents' experience of their involvement in their adolescent's mental health treatment program. The paper especially focuses on challenges for clinicians in engaging with parents as part of the treatment program for young people. Clinicians' input about their perceptions of interacting with parents is utilised alongside parents' experiences of their involvement in clinical processes. The clinician data revealed key challenges were managing their reactions to parent defensiveness; broadening the focus from just alleviating symptoms in the young person; not taking sides with the young person; and resisting becoming an expert instructor. The paper discusses Murray Bowen's original family research about engaging parents in treatment with the symptom bearer and addresses how clinicians can build a positive alliance with parents that avoids blame while constructively opening exploration of the family relationship process as part of a collaborative approach.     

Public relations,indigeneity and colonization: Indigenous resistance as dialogic anchor

Cultural communication has been put forth in the context of globalization and the emergence of Indigenous movements as a framework for dialogue to be carried out by organizations (Love & Tilley, 2014). Concepts of Māori communication for instance have been foregrounded in the public relations literature to anchor strategies of effective engagement through dialogue, leading to the building of trust in Indigenous communities (Love & Tilley, 2014). Similarly, Indigenous engagement has been foregrounded as a key resource in achieving global sustainable development (Dutta, 2013, 2019). This turn to Indigenous cultural communication is broadly situated in the framing of indigeneity as a category to be developed within frameworks of dialogue and engagement, constituted within the structures of transnational capitalism (Dutta, 2019).Drawing from Dutta’s (2008) theorizing of the cultural sensitivity and culture-centered approaches to communication, we critically interrogate the hegemony of Indigenous dialogue as a strategy deployed by dominant organizations. Whereas cultural sensitivity incorporates cultural characteristics to serve organizational goals, cultural-centering serves as an anchor for collaborating with cultural communities at the margins in building “communicative infrastructures” for voice. Arguing that superficial markers of culture incorporated into engagement is a communicative inversion that serves the colonizing tools of transnational capital, we attend to culturally centered communication strategies of engagement that are grounded in resistance and emerge from within the voices of Indigenous movements that are increasingly threatened by ever-expanding colonial missions of globalization.Comparing across two case studies, one about the struggle of the Dongria Kondh in the Odisha state of Eastern India against mining capitalism, and the other a critical review of the use of Māori cultural knowledge in the public relations literature, we articulate indigeneity as a site of resistance within the meta-theoretical framework of the culture-centered approach (Dutta, 2008, 2011). In conceptualizing Indigenous resistance as an agonistic anchor to communication, we attend to the impossibilities of dialogue, and simultaneously to the role of communicative infrastructures in inverting neoliberal hegemony. Dialogue is radically transformed, not in generating consensus but rather in its capacity to disrupt the neoliberal status quo through the presence of Indigenous voices. Indigenous resistance “renders impure” the ontological category of dialogue, on one hand, attending to the limits of dialogue, and on the other hand, turns dialogic tools into the hands of Indigenous social movements. Dialogue as a communication infrastructure located materially within Indigenous resistance movements turns the power of communication into the hands of Indigenous communities.     

Emergency management communication: The paradox of the positive in public communication for preparedness

Government emergency management agencies use public communication to inform and educate around risks such as floods, fires, storms, and earthquakes with the aim to help communities understand how to prepare for these emergency events. This study of government communication relating to emergency management preparedness examines an Australian context to understand the types of messages preparing community members for natural hazards. Findings suggest that agencies employ a two-track approach combining warranting and engagement messages. Yet a deeper look at the messages suggests a “paradox of the positive” that overemphasizes the capacity of local agencies to respond to crises and underemphasizes citizen shared responsibility. Implications for the paradox of the positive in other national contexts and public relations theory building are also discussed.     

Emotional school engagement among minority youth: the relevance of cultural identity,perceived discrimination,and perceived support

ABSTRACT

Minority student school dropout represents a challenging issue for educational systems in many countries. Notwithstanding minority families' overall high academic aspirations, there is a stable achievement gap between majority and minority students. Minority students who are emotionally engaged with their school tend to be psychologically and socioculturally better adapted to their country of residence and, as a result, report higher academic success. Therefore, emotional school engagement represents a relevant factor for integration into the host society. The goal of this paper is to investigate the interrelation between ethnic and national identity, perceived discrimination, and perceived support from parents, peers, and teachers with emotional school engagement. Results indicate that cultural capital within the family, cultural self-identification, and perceived support from peers and teachers play an important role for students’ emotional school engagement.     

Evaluating positive leadership: pilot study on the psychometric properties of a reduced version of the Positive Leadership Assessment Scale / Evaluando el liderazgo positivo: estudio piloto de las propiedades psicométricas de una versión reducida del Positive Leadership Assessment Scale

Positive leadership is considered a fundamental factor which contributes significantly to the development of healthy organizations. Positive leadership has been address via other leadership models, primarily transformational and authentic leadership, with which some affinities have been established. Although there is a large body of literature on positive leadership, especially related to its practical aspects, the construct is not properly delimited and there are only a few relevant contributions on how to measure it. The purpose of this paper is to conduct a pilot study to examine the psychometric properties of a reduced version of the PLAS (Positive Leadership Assessment Scale). Results from a confirmatory factorial analysis show that a five-correlated factors model achieves a good fit with the empirical data (on a sample of Spanish students). Likewise, this study also offers a range of evidence of validity, showing a relationship with the constructs of both transformational and authentic leadership and engagement.     

Clean and green organizing in urban neighborhoods: Measuring perceived and objective outcomes

ABSTRACT

One way in which urban community organizations attempt to improve neighborhood health is through cleaning and greening efforts. Few studies have evaluated how such efforts are related to changes in both residents’ perceptions of neighborhoods and objective community-wide cleaning and greening indicators over time. Drawing upon quantitative and qualitative data collected during an evaluation of a community-building initiative in two communities, results show how neighborhood changes in cleaning and greening were reflected in perceived and objective measures and how these measures compare across different time periods and sub-groups of residents within the two target communities. We provide suggestions for additional ways that future evaluations of urban cleaning and greening efforts can examine the impact.     

Applications of Community Informatics for Building Community and Enhancing Civic Society

Community informatics provides new ways of approaching old problems of community development and enhancing civic society. Building on a theoretical analysis, this article discusses research in the area of the efforts of community networks in the USA to achieve outcomes in these two areas using the tools of community telecommunications and networking. The analysis matches the theoretical arguments for how community building and civic society are achieved against the practice of community networks trying to implement the new communications technologies. The analysis shows that achieving these goals is difficult for community information networks and that a full understanding of the nature of community information infrastructures could likely be very helpful in this task.     

Negotiating With the Growth Machine: Community Benefits Agreements and Value‐Conscious Growth

Scholars have extended, challenged, and molded growth machine theory to examine growth—in terms of population, basic industry, labor force participation, commerce, financial activity, and land development—in a variety of contexts. The theory's core, however, has remained the same: cities are conceptualized as growth machines, which consist of unified and powerful growth coalitions. These coalitions pursue a pro‐growth agenda, seeking to enhance the exchange value of local land and property. They often face opposition from local residents, who are more oriented toward use values of land. Resident opposition, however, tends to be unsuccessful in the face of large‐scale commercial development. Aware of this, communities across the country are pursuing new strategies to address development projects in their backyards. In particular, some have formed coalitions to negotiate for benefits from developers through legally binding community benefits agreements (CBAs). Drawing from a case study of Pittsburgh's first CBA, this article analyzes the implications of CBAs for pro‐growth agendas. Pittsburgh's CBA surrounded the construction of a professional sports facility, a development project that presents an ideal example of growth processes in today's cities. Ultimately, CBAs can achieve “value‐conscious” growth, but they do not fundamentally alter dominant standards of growth or growth machine processes.