Public relations critical intersections special section introduction

The theme of this special section arose from the idea that interdisciplinary interactions, or the cross-fertilization of methods, philosophies, theories, and modes of practice across disciplines, can open out productive ways of addressing complex issues and wicked problems. Our call for papers reached out to public relations scholars and to researchers in other fields to submit articles at these generative intersections at different time. They were invited to reflect on traditional concerns, or current issues, or projected trends in public relations and elsewhere. As editors making a call to open boundaries, we invited participation along a spectrum of possible intersections whether of content, methods, pedagogy or technology. Taking different positions on that spectrum, the articles in the section examine the nature, engagement and evaluation of intersections. In writing this introduction, the editors took an overview of the articles in the light of three fundamental questions: “How and where does interdisciplinarity occur in public relations?”; “Are there indications of how public relations intersects with other fields to engage existing and potential future challenges?”; and “What principles might serve to evaluate answers to questions one and two?” In addition, we explore how each of the selected intersections in the articles might add value to public relations as a discipline and a practice.     

Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations

This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession.     

浅析里克纳家庭品格教育理论及其启示

本文对里克纳《美式家庭:品质教育家长对策》一书阐述的理论及其启示加以论述。     

Public intellectuals,political satire and the birth of activist public relations: The case of Attic Comedy

The purpose of this article is to explore the origins of dissent public relations and to establish its emergence in the context of the ancient Greek comedy represented by Aristophanes. Indeed, Attic Comedy (also known as Old Comedy) was the first great example of today’s mass communication, in which political satire was used to dissent and protest against political and social circumstances in fifth-century BC Athens. This situation was conditioned by the Peloponnesian War and its political, economic and social consequences. From this perspective, this article also constitutes an investigation into the intellectual history of public relations, of which Aristophanes can be considered to be one of the first practitioners.     

高校思想政治理论课“三进”方式方法探析——以《马克思主义基本原理概论》为例

为了让习近平新时代中国特色社会主义思想“进教材、进课堂、进头脑”，需要从方式、方法层面进行分析。在深耕教材的基础上，发现2018版《马克思主义基本原理概论》教材在融入习思想时，依据不同内容主要采取了文献参考式、引入说明式、说明原理式、补充创新式、替代更新式等方法。为有效做好教材体系向教学体系转换，针对教材中对习思想融入的不同方式，可以因内容分别或组合选择活动拓展法、课前一语法、习近平话语中心式教学法、问题式教学法、案例教学法等。在转化过程中，在方法论上必须坚持马克思主义辩证法，具体问题具体分析，做到转化有法但无定法；在转化的内容和方法的关系上，必须坚持内容和方法的有机统一，从习思想和教材整体视角审视转化，处理好整体与部分的关系；在思政课的价值引领方面，必须处理好真理与价值的关系，把转化最终落脚于价值转化，使习思想真正入脑、入心。     

Educational gradient of health in rural China

The aim of this paper is to examine whether and how rural residents’ educational attainment is associated with their self-rated health in China. Taking advantage of the National Exercise Facility Survey that was collected between December 2015 and March 2016, we find that educational attainment has a significant and positive correlation with self-rated health, net of the effects of age, gender, and geographical region. This correlation is mediated by factors such as perceived importance of exercise and healthy lifestyle. Relatively, people’s cognitive knowledge about health-related information and material resource access fail to play a significant mediating role. The findings highlight the non-material and non-cognitive attributes of educational attainment in shaping the gradient of health in the rural setting of China. Interventions that expand formal education to the mass and optimize teaching contents may offer an effective means to balance the health gradient.     

Gender,status, and psychiatric labels

We examine a key modified labeling theory proposition—that a psychiatric label increases vulnerability to competence-based criticism and rejection—within task- and collectively oriented dyads comprised of same-sex individuals with equivalent education. Drawing on empirical work that approximates these conditions, we expect the proposition to hold only among men. We also expect education, operationalized with college class standing, to moderate the effects of gender by reducing men’s and increasing women’s criticism and rejection. But, we also expect the effect of education to weaken when men work with a psychiatric patient. As predicted, men reject suggestions from teammates with a psychiatric history more frequently than they reject suggestions from other teammates, while women’s resistance to influence is unaffected by their teammate’s psychiatric status. Men also rate psychiatric patient teammates as less powerful but no lower in status than other teammates, while women’s teammate assessments are unaffected by their teammate’s psychiatric status. Also as predicted, education reduces men’s resistance to influence when their teammate has no psychiatric history. Education also increases men’s ratings of their teammate’s power, as predicted, but has no effect on women’s resistance to influence or teammate ratings. We discuss the implications of these findings for the modified labeling theory of mental illness and status characteristics theory.     

首都第二机场建设与航空人才需求调研

首都第二机场的建设已成定局,由此而引起的大量人才需求是各层次学校所关注的焦点。北京经济管理职业学院是否能抓住这一得天独厚的机遇,将是未来几年对北京经济管理职业学院的考验,因此根据近几年来对首都二机场建设的资料的收集和调研,了解了机场建设对航空人才的需求,为学院的发展提供了建设性的参考性意见。     

Filmic public relations for a global audience: The United Nations and The Blue Vanguard

The project investigates the use of documentary film as a public relations tool by the United Nations (UN) for worldwide promotion of its first peacekeeping intervention in response to the Suez crisis of 1956. Specifically, it undertakes a historical investigation into the communicative purpose of the 1957 documentary film, The Blue Vanguard, which was made by the UN Department of Public Information (UNDPI). Beyond the interest connected with the intervention in the Suez crisis, the film is significant in the history of the UN’s global public relations since it was one of the first films made for the UN by UK film director, Thorold Dickinson, who arrived as Chief of Film at the UN in October 1956.The author argues that Thorold Dickinson used the documentary to make a radical public information proposition to a global audience on behalf of the United Nations. Specifically, the public relations discourse and cinematicity in The Blue Vanguard reminded a global audience that achieving peace required a new level of cultural tolerance and global co-operation, involving codes of judgement beyond the nationalistically-determined registers of the time.     

A qualitative study on participants’ perceptions of child development accounts in Korea

ABSTRACT

In 2007, Korea implemented Child Development Accounts (CDAs) for institutionalised children in child welfare systems. Since then, the target group and a matching cap of CDAs in Korea have evolved. The target group expanded to include poor children receiving welfare, whereas the matching cap increased from KRW 30,000 (US$26.53) to KRW 40,000 (US$35.38), which is matched at a 1:1 rate. Despite the expansion, there is little empirical evidence examining the extent to which CDAs have influenced the life of participants. Using a content analysis method with a sample (N = 22), this study examines how CDAs have changed children’s mindsets, saving habits, education, future planning and sponsorship. The findings suggest that CDAs have multiple positive influences on children. This study concludes with policy implications for the inclusive and progressive development of CDAs in Korea.