A strategy for third-party logistics systems: A case analysis using the blue ocean strategy

One of today's most frequently discussed topics in the business world is how to escape from the intense Red Ocean and how to create an uncontested Blue Ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of a third-party logistics (3PL) provider, CJ-Global Logistics Service (CJ-GLS), to show how it aspires to be a leader in the newly introduced 3PL industry in South Korea. CJ-GLS is a latecomer in the logistics industry, and its resources, such as the number of trucks and warehouses, are relatively small in comparison to those of established companies. But, it has achieved a distinct competitive advantage through innovative information technology (i.e., RFID—radio frequency identification), which has enabled it to create an uncontested market space, electronic logistics business. One remarkable fact about CJ-GLS is that its swift growth comes not from attracting competitors’ customers from the existing Red Ocean market but from creating a Blue Ocean market (3PL market), which previously existing incumbents ignored, and also from constructing a new business model founded on a RFID-based, ubiquitous-oriented 3PL system. Analyzed through a Four Actions Framework and characterized as Blue Ocean, this case study provides valuable information on how a company reinforces its competitive advantage from the Red Ocean while it transitions into a Blue Ocean by utilizing advanced information communication technologies.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

对我校科研发展状况的分析及思考

文章以广东工业大学“九五”期间科技投入与产出的统计数据为基础,描述了学校的科研状况,在分析其不足的同时,认为可通过制定合理的科研发展目标和发展战略、积极发挥科研管理的职能、注重“产学研”结合、巩固和建设几个有较大影响的重点学科等对策来提高学校的科研水平。     

教育技术系统方法在幼儿教育中的应用个案

运用教育技术系统方法开展教学活动,对于幼儿教育同样适用,在幼儿教育中使用系统方法,整合信息技术,让幼儿从小接受多角度、全方位的思维训练。现以一次成功运用系统方法的幼教实践活动作为案例,提取其中的主要步骤进行分析,抛出幼儿教育推广系统方法之砖。     

当代科学技术革命对马克思主义哲学的证实和发展

近半个世纪以来,现代科学沿着辩证综合的方向取得突飞猛进的发展,以信息论论证物质统一性的原理及人工智能对辩证唯物主义意识论与认识论充实与深化的内容,论证当代科学技术对马克思主义哲学的证实与发展。     

信息时代流通馆员应是图书馆服务工作的“主角”

部分高校图书馆把工作的重心几乎都转移到了数字图书馆、虚拟图书馆,纸质馆藏、流通工作有所弱化,对传统的流通工作认识有偏差,造成流通馆员对工作认识不足.通过对流通管理工作的分析,认为信息时代的流通馆员应是高校图书馆这个大舞台的主要角色,流通服务工作应是图书馆工作的核心,应唤起流通馆员的职业崇高意识,从而树立现代图书馆的新形象,为读者更好地服务.     

以信息加工观点看待学习策略

学习策略是学习心理学研究的热点之一,许多学者对学习策略有不同的定义。信息加工的学习理论已成为研究学习心理学的主流。作者通过对学习策略的定义、认知策略的含义、元认知的内涵以及三者之间的关系的论述,试图以学习的信息加工观点来探讨学习策略的实质。     

职业道德对会计信息质量的影响

会计人员对会计信息的质量负着不可推卸的道德责任,一定意义上讲,会计人员职业道德是会计信息的质量保障,文章从会计职业道德的特征及我国会计职业道德现状对会计信息质量的影响分析出了加强会计职业道德建设,提高会计信息质量的措施。     

交际策略的教学与运用

语言交际教学法的目的是提高学习者的交际能力。然而 ,作为交际能力的一个重要组成部分———策略能力 ,却被教师们忽略。交际策略的可教性依然是个有争议的问题。本文首先陈述交际策略的重要性 ,以便唤起教师的注意力 ;其次 ,分析影响学习者交际策略使用的因素 ;第三部分提出了交际策略的教学方法     

环境会计信息披露的有关问题

企业作为环境污染的主要肇事者, 理应承担起治理环境污染的责任, 由此就会产生相应的环境支出和环境收益, 并因而影响企业的财务状况和经营成果。将环境活动纳入企业会计核算体系, 反映企业对自然资源的消耗和对环境的污染及其治理情况, 披露环境会计信息, 成为传统会计面临的新课题, 本文主要对环境会计信息披露的内容和方式进行探讨