法律的困惑

我国现行法律给人予太多的困惑,如劳动法管不到农民工,婚姻登记管理条例违反婚姻法关于结婚条件的规定,交通法规大幅度减免机动车事故责任,赔偿责任违背重在保护弱者权益的立法精神,生产安全事故责任人刑事责任倚轻的规定,违背公平公正原则等,已经日益成为社会和谐的消极因素,应该引起人们足够的重视.     

数字技术应用、经济政策不确定性与企业双元创新

采用2009—2019年中国A股上市公司数据,从双元创新视角出发,实证检验了经济政策不确定性背景下企业数字技术应用的创新效应。研究表明,数字技术应用能够显著促进企业探索式创新和利用式创新;经济政策不确定性正向调节了数字技术应用与探索式创新之间的关系,但对数字技术应用与利用式创新之间关系的调节效应不显著;数字技术应用的双元创新效应、经济政策不确定性的调节效应会因企业产权性质、所处生命周期及高科技属性的不同而存在差异性。以上研究结论有助于深入理解企业数字化转型在经济政策不确定性下的战略价值,为企业在环境不确定性增强的背景下加快数字化转型进程、释放数字技术的创新赋能效应提供理论依据。     

Marketing Communication Intensity Across Industries

Marketing communication intensity (i.e., the ratio of advertising and promotional expenditures to sales) has been an important topic for both business managers and academics. Here, we investigate cross-sectional and time-series variation of communication intensity due to: type of offering (product versus service) and type of market (consumer versus industrial). Overall, we find that both of these factors affect variation of communication intensity across industries and over time. However, the effect of market type is much more dramatic than the effect of offering type. Such knowledge about patterns in communication intensity levels helps managers make decisions about how much to spend on advertising and promotion.     

A Rejoinder to Forman on AHP,with Emphasis on the Requirements of Composite Ratio Scales*

In an earlier paper [11], the problems of rank reversals and invalid composite priorities in AHP were addressed by modifications to the AHP procedure. That solution was subsequently criticized [5]. In this paper, we rebut these criticisms, and we show how rank reversals in AHP can arise merely from the process of normalizing local priorities.     

Fading Frames: Data Presentation and Framing Effects*

This article describes three experiments that investigate the impact of data presentation on framing, which is the differential evaluation of objectively equivalent information given different frames of reference. The experiments were designed to vary the amount of information and the format of presentation (tables versus graphs) provided to the decision maker to gain an understanding of the mechanism underlying framing. The inferred information model proposed by Johnson and Levin [11] is utilized to explain the results of the three experiments in terms of the redistribution of weights attached by the decision makers to the attributes of the prospective outcomes. The results of the three experiments indicate that framing effects are observed only when the presentation of data facilitates the shifting of weights among the attributes of the available alternatives. The results further indicate that framing is eliminated as more information is displayed. However, presentation of additional information does not eliminate framing when a graphical format is utilized. Finally, no framing effects are observed when uneven amounts of information are used to describe two alternatives in the same decision task.     

A Learning Curve Analysis of Expert System Use*

In this article, we study how an expert system affects novice problem solving in a financial risk analysis domain. We demonstrate that novice performance is improved after exposure to an expert system. Further, we show that novice performance continues to improve when the system is withdrawn. By comparing learning curves for people with exposure to those without, we can assess how much the system has benefitted its users. We demonstrate a quantitative methodology to measure the increment of learning due to the use of an information technology. We also explore the issue of how expertise is transferred from the system to the user.     

Integrating Neural Networks and Semi-Markov Processes for Automated Knowledge Acquisition: An Application to Real-time Scheduling*

Recently, artificial neural networks (ANN) have gained attention as a promising modeling tool for building intelligent systems. A number of applications have been reported in areas varying from pattern recognition to bankruptcy prediction. In this paper, we present a creative methodology that integrates computer simulation, semi-Markov optimization, and ANN techniques for automated knowledge acquisition in real-time scheduling. The integrated approach focuses on the synergy between operations research and ANN in eliciting human knowledge, filtering inconsistent data, and building competent models capable of performing at the expert level. The new approach includes three main components. First, computer simulation is used to collect expert decisions. This step allows expert knowledge to be obtained in a non-intrusive way and minimizes the difficulties involved in interviewing experts, constructing repertory grids, or using other similar structures required for manual knowledge acquisition. The data collected from computer simulation are then optimized using a semi-Markov decision model to remove data redundancies, inconsistencies, and errors. Finally, the optimized data are used to build ANN-based expert systems. The integrated approach is evaluated by comparing it with the human expert and using ANN alone in the domain of real-time scheduling. The results indicate that ANN-based systems perform worse than human experts from whom the data were collected, but the integrated approach outperforms human experts and ANN models alone.     

The Design of a Knowledge-Based Decision Support System to Support the Information Analyst in Determining Requirements

Decision support system (DSS) researchers and designers continue to look for unstructured organizational tasks where there is a critical need for intelligent computer-based support. One such decision task is information requirements determination. Requirements determination is recognized as the most crucial phase of the systems development life cycle. Unfortunately, most methodologies and CASE tools focus only on how to specify the requirements once they are determined. There is very little computer support for the process of determining requirements. This paper discusses the conceptual design and development of a knowledge-based DSS to support information analysts in the critical decision task of determining requirements for the design of effective information systems. The expert modeling support system has the expertise to assist the analyst in studying the organization as a whole and in modeling the system under study in the context of the overall organization's goals and needs. The focus of the paper is on the problems associated with building the knowledge base component of the intelligent decision support system. A prototype implementation of the system is described.     

Stochastic and Intransitive Behavior in a State-Preference Model of Asset Choice*

Most models of investor behavior assume a time-state independent utility function and result in a deterministic solution where a given set of inputs uniquely specifies the decision. In contrast, a state preference model using a time-state dependent utility function is derived in this paper. The model allows the investment choice decision to be analyzed in a game theoretic context. The general solution is a mixed strategy which allows for a probabilistic interpretation of the decision. The approach presented in this paper can accommodate anomalies such as intransitivity of preference and satisficing as rational behavior. An example of a possible implementation is given along with interpretations of the outcomes.     

Cognitive Fit: A Theory-Based Analysis of the Graphs Versus Tables Literature*

A considerable amount of research has been conducted over a long period of time into the effects of graphical and tabular representations on decision-making performance. To date, however, the literature appears to have arrived at few conclusions with regard to the performance of the two representations. This paper addresses these issues by presenting a theory, based on information processing theory, to explain under what circumstances one representation outperforms the other. The fundamental aspects of the theory are: (1) although graphical and tabular representations may contain the same information, they present that information in fundamentally different ways; graphical representations emphasize spatial information, while tables emphasize symbolic information; (2) tasks can be divided into two types, spatial and symbolic, based on the type of information that facilitates their solution; (3) performance on a task will be enhanced when there is a cognitive fit (match) between the information emphasized in the representation type and that required by the task type; that is, when graphs support spatial tasks and when tables support symbolic tasks; (4) the processes or strategies problem solvers use are the crucial elements of cognitive fit since they provide the link between representation and task; the processes identified here are perceptual and analytical; (5) so long as there is a complete fit of representation, processes, and task type, each representation will lead to both quicker and more accurate problem solving. The theory is validated by its success in explaining the results of published studies that examine the performance of graphical and tabular representations in decision making.