核心客户的识别、开发与保持

“核心客户关系管理”这一新概念的提出是对客户关系管理理念的进一步发展。研究了打造企业核心客户的识别步骤,分析了开发和保持企业核心客户的最佳途径,强调核心客户在企业经营管理过程中所处的中心位置,并指出核心客户关系管理过程中应注意的几个问题。     

Between family and friends: a longitudinal study of friendship choice

The increasing role for chosen friends is a key element in current debates on individualization and the transformation of intimacy. This paper describes the changes in friendship choices over time and demonstrates how life events subsequently impact on those choices. We primarily distinguish between kin and non-kin nominations of friends and how these may be related to the social and economic turbulence inherent in late modernity. Analyses of data from ten years of the British Household Panel Survey showed that kin nominations still form a significant proportion of all friends but increasingly so with age and over time as people age. Life events, such as divorce or death of a partner, have large effects on the likelihood of changes in friendship choices as did gender, age, marital status and social class. We frame these results in a discussion of the saliency and nature of friendship at stages of the life course and conclude that the case for a general secular shift to choosing non-kin friendships rather than kin-based friendship is not demonstrated.     

服务企业的报刊媒体评价研究

本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型,并利用实测数据对不同报刊媒体的短期广告效果进行了评价.研究结果显示,所建立的模型可以较好地对同一类广告媒体进行评价和预测;消费者电话反应具有广告的短期刺激-反应特征,以报刊的发行量作为报刊选择的标准可能导致偏差;报刊广告的保留率很低,以报刊广告为主的企业可以考虑每天或隔天作为广告投放的频率.     

氯代苯类化合物的气相色谱保留指数与其理化参数的相关性研究

构建了从氯代苯化合物气相色谱保留指数I_i预测其理化参数P_i的公式,研究了该类化合物在不同极性固定柱上测得的气相色谱保留指数I_i预測其理化参数P_i的准确性,得出了比弱极性固定柱上测得的气相色谱保留指数I_i更能准确地预測其理化参数P_i,为有机化合物的理化参数的測定和预报提供了一种简便易行的新方法。     

城市居民对进城农民工态度的影响因素研究——基于群体间交往的视角

本研究从群体间交往的视角出发,运用奥尔波特的“交往假说”来检验城市居民与农民工之间的朋友关系是否会影响前者的态度.基于对杭州城市居民的调查和实证分析,发现当前城市居民对于进城农民工的总体印象还是负面的,年长的和受教育程度高的城市居民对农民工持更多的负面态度.城市居民与农民工之间一般性的交往不能改变城市居民的态度,一定程度上支持了奥尔波特的“交往假说”.仅仅有农民工朋友不影响城市居民的态度,但朋友关系与四类特征变量的交互关系在城市居民态度方面有差异,性别、教育程度、职业和收入水平对朋友关系与对农民工态度之间的作用关系起着正向调节作用.     

园田直的中国观与中日缔约

园田直外相在推动中日缔约谈判过程中发挥了重要作用,这与他的个人经历和中国观有着密切关系。园田直的中国观体现为：为确保亚洲的和平与稳定,应该同中国缔结和平友好条约,因此,在排除苏联干扰,争取美国支持,说服＂慎重派＂方面做了大量工作。园田的政治理念是通过美、日、欧合作的方式帮助中国,将中国拉入西方自由主义阵营,防止中苏接近。园田作为中日友好事业的促进派,为推动中日关系深入发展做出了重要贡献。     

组织社会化策略对新生代员工留任意愿的影响——以科技类企业为样本

科技人员是科技企业存在和发展的前提。当前,新生代员工已成为科技企业职场主力,但具有与其他群体不同的特质。基于社会交换理论,选取无边界职业生涯态度为中介变量,对224名科技企业“85后”新生代员工进行调查,并采用层次回归分析法探索科技企业组织社会化策略对“85后”新生代员工留任意愿的影响机制。结果表明：组织社会化策略对新生代员工留任意愿有显著正向影响,无边界职业生涯态度在组织社会化策略对“85后”新生代员工留任意愿的影响中具有中介作用,组织支持感在无边界职业生涯态度对“85后”新生代员工留任意愿的影响中具有正向调节作用。科技企业管理者应时刻关注工作环境对“85后”新生代员工职业生涯态度和留任意愿的影响,从而在“85后”新生代员工管理方面探索出新的思路。     

基于客户识别的客户保持决策模型与定价策略

建立了以客户识别为基础进行客户保持决策的理论框架和决策模型,提出了客户识别的三维框架模型,认为客户识别需要在包含客户生命周期价值、客户感知价值和竞争可得性3个维度的框架下进行;随后通过建立客户识别模型,定量分析了客户识别对于客户保持的重要意义;接着阐述了以客户识别为基础进行客户保持决策的过程和方法,并综合考虑客户忠诚度因素,通过建立客户保持的决策模型,分析了统一定价和差别定价2种模式下客户保持的企业产品定价策略。     

英语报刊新闻报道中比喻现象的翻译

本文通过对英语报刊新闻报道中的大量比喻现象进行分析,对英汉两种语言中喻体形象进行比较,在此基础上提出翻译时对喻体现象的处理方法,即保留喻体、替换喻体、省略喻体,并就此探讨比喻翻译的途径。     

Hardiness of Foster Families and the Intent to Continue to Foster

ABSTRACT

Recent research in the area of foster care has examined a number of external factors that may influence foster family retention. However, insufficient research has been devoted to the question of foster family hardiness, or internal strengths of foster families, and how it may affect retention. Hardiness in families means that families possess a belief that they can control or influence events of their experience, feel deep commitment, and anticipate change as a positive challenge. Additionally, hardy families exhibit a confidence in their abilities. Utilizing the Family Hardiness Index, this research reports findings from a study of 82 foster families from one southeastern United States metropolitan area. Foster families who reported an intent to continue to foster scored higher on the Family Hardiness Index than families from a non-clinical sample. Foster families who reported an intent to continue also scored higher than those foster families who reported they did not intend to continue. Logistic regression indicated that higher levels of hardiness and fewer years of licensure as foster parents were significantly associated with intent to continue to foster. The study also discusses implications of hardiness screening of prospective foster families and its potential value for improving support to and retention of foster parents, thus increasing stability and service efficacy for the children they serve.