危机公关中的议程设置与议题管理——以博士伦隐形眼镜护理液的产品质量危机为例

如何在危机时期展开良好的传播沟通活动是危机公关制胜的关键。文章立足于产品质量危机案例,采用内容分析法分析危机时期组织议题和公众议题之间的相关性。研究发现,危机时期组织议题对公众议题具有议程设置的作用,但组织议题与公众议题的角度并不完全一致;随着事态的发展,公众自发性地将有关政府监管的话题纳入议题。基于研究结果,一个新的危机传播模型得以产生:通过设置舆论焦点,相关组织可以进行议题管理,主动并有预见性地展开危机公关。     

Global Climate Emergency: after COP24, climate science,urgency, and the threat to humanity

ABSTRACT

This Special Editorial on the Climate Emergency makes the case that although we are living in the time of Global Climate Emergency we are not yet acting as if we are in an imminent crisis. The authors review key aspects of the institutional response and climate science over the past several decades and the role of the economic system in perpetuating inertia on reduction of greenhouse gas emissions. Humanity is now the primary influence on the planet, and events in and around COP24 are the latest reminder that we live in a pathological system. A political economy has rendered the UNFCCC process as yet a successful failure. Fundamental change is urgently required. The conclusions contain recommendations and a call to action now.     

本土品牌逆袭与消费者偏好逆转的纵向扎根研究

  如今的中国市场,诸多行业本土品牌崛起甚至逆袭,消费者对全球品牌与本土品牌的偏好相应逆转。已有研究较为全面地揭示了全球品牌和本土品牌偏好的驱动因素,但本土品牌逆袭过程中全球品牌与本土品牌偏好的驱动因素是否相同、本土品牌逆袭与消费者偏好逆转的互动影响路径是怎样的,对这些问题缺乏探讨。         在梳理相关研究的基础上,以手机行业为研究对象,采用扎根理论的研究方法,通过对网络讨论数据的初始编码、聚焦编码和理论编码,首先研究全球品牌与本土品牌偏好的驱动因素的异同,然后结合对讨论数据的纵向统计结果,研究本土品牌逆袭过程中品牌逆袭与消费者偏好逆转的互动影响路径。         研究结果表明,本土品牌逆袭中,全球品牌与本土品牌偏好的驱动因素模型具有相似的结构,功能价值和社会价值的测量受个人因素调节而影响消费者偏好,但测量功能价值或社会价值的具体因素在全球品牌与本土品牌中存在差异。品牌逆袭有助于提升综合国力、促进消费者成熟,进而驱动消费者偏好逆转;消费者偏好逆转则通过反馈路径帮助品牌进一步逆袭。具体的,消费者对产品特质更加重视,全球品牌的原产国效应和符号价值表现力减弱,本土品牌的口碑效应和符号价值表现力增强,同时消费者的民族主义增强而爱国绑架感减弱,这些因素通过感知价值带来消费者偏好逆转。综合而言,本土品牌逆袭和消费者偏好逆转是互动提升的关系。         研究结果丰富了全球品牌和本土品牌的相关研究,为全球品牌和本土品牌的建设提供了实践启示。产品特质是影响消费者偏好的主要因素,并对其他驱动因素有支撑作用。所以全球品牌和本土品牌都要重视产品的创新和研发,还要根据各驱动因素的变化调整其营销策略。     

Changing symbolic and geographical boundaries between penal zones and rural communities in the Russian Federation

The article examines the processes involved in the integration of the USSR's secret places into mainstream rural society in the Russian Federation. Taking the example of one rural district in the Volga-Ural region that has been the site of a large prison complex over a period of ninety years, the article examines how economic changes and local government and penal reforms have eroded the boundary that marked off the penal region from the rural district in which it was located. Using interviews and social surveys conducted among the local population, the article examines the extent to which the opening of the penal sub-region has led to changes in the symbolic boundary between the communities in the rural raion. The article concludes that although new spaces of active government are being produced in rural Russia, these are not necessarily the basis for the emergence of new common identities among the people living in them.     

21世纪海上丝绸之路建设与我国沿海城市和港口的发展

"一带一路"计划集中体现了中国政府进一步扩大对外开放、提高对外开放水平的新理念。21世纪海上丝绸之路是"一带一路"的一个重要组成部分。21世纪海上丝绸之路建设将推动我国沿海城市和港口的发展,而沿海城市和港口的发展又将进一步为21世纪海上丝绸之路的延伸奠定坚实的基础。这一过程是双向的,不仅是一个向海外输出商品、资金、技术、服务标准、管理经验,甚至发展模式的过程,同时也是一个继续向海外学习、吸收、提升自我的过程,它体现的是一种海纳百川、对外开放、相互借鉴、互通有无、相互促进、共同发展的精神和文化。     

The triggers of local and distant search: Relative magnitude and persistence in explaining acquisition relatedness

Research on problemistic search has assumed negative attainment discrepancy to be the trigger of both local and distant search. Extending this research, we present and compare two additional triggers: (1) relative attainment discrepancy, which reflects how much a firm's attainment discrepancy deviates from its past negative attainment discrepancies; and (2) persistent attainment discrepancy, which reflects how often the firm experiences below-aspirations performance. Our triggers for distant search model a behavioral explanation for the timing and relatedness of acquisitions. We find support for baseline arguments of problemistic search whereby firms increase both industry- and skill-related acquisitions when they perform below aspirations. When they persistently perform below aspirations, however, this likelihood is reduced and firms engage in acquisitions that are more unrelated, thereby providing support for the notion of expanding search boundaries from local to distant search. Of the two triggers of distant search proposed, relative attainment discrepancy does not induce firms to expand search boundaries. Our results indicate that persistent attainment discrepancy is a key construct to consider when studying the expansion of search boundaries.     

网络传播中“情绪对应”现象与效应分析——基于《今日头条》样本数据的实证挖掘

基于网络传播大数据的实证分析显示,“情绪对应”不仅是一种整体意义上的强效果论,而且还在相当大的程度上体现出鲜明的甚至可预测的作用关系。分别从标题情绪促发的评论情绪的概率矩阵、评论情绪回溯的标题情绪概率矩阵进行分析。实证考察的详细结果显示：各种情绪的帖子和评论在绝对比重和相对比重上,都显现出相同情绪之间的对应和对称。情绪在网络“意见”和“议程”等内容传播层面需突出其系统性涉及的本体地位,加强从“信息的内容”向“信息的形式”的延展,强调情绪形式及其关系中的主体间性和传受间性。     

Can Quasi‐market and Multi‐level Governance Co‐exist? Insights from the Case of Lombardy's Employment Services System

This article explores the functioning of Lombardy's networked employment services system, inspired by quasi‐market and horizontal subsidiarity principles, and specifically addresses a gap in the quasi‐market literature, where little attention is devoted to the role played by institutions at lower levels of government. A qualitative study of the Lombardy system, with a focus on the municipality of Milan, is relied upon in order to explore the extent to which the principles of quasi‐market and multi‐level governance pursued by the regional government are allowed to co‐exist in practice. Here, sub‐regional levels of government are directly involved in services provision, but enjoy a more privileged condition relative to the private providers, thereby jeopardizing the implementation of an effective quasi‐market. The article contributes to existing theories by suggesting that horizontal subsidiarity and marketization cannot neglect multi‐level governance in those sectors where public bodies at various levels of government are directly involved in implementation.     

Governing Deviance in Public Space through Mayoral Orders: Fields Mismatch and Metropolitan Turbulence

This article addresses the issue of policy change and its consequences on the organizational field and institutional context, looking at the role of an instrument transfer process. We adopt a political sociology approach to policy instruments to account for the impact that the introduction of a securitarian instrument, the mayoral order, had on the implementation process of a social policy. Through a genealogy of the instrument we identify a constitutive, normative and cognitive dimension. Our aim is to explain the interaction between these institutional dimensions, the re‐definition of the organizational field of the policy, and the dynamics of metropolitan politics. Following a synthesis of the policy process and the institutional arrangements where the policy is implemented, we show how the instrument transfer triggered a division within the organizational field, and the rise of institutional tensions amongst local authorities. In the conclusion, we identify the institutional dimensions of the instruments and the policy implementation scale as elements that are to interact with public‐private relationships and institutional arrangements, and that have an impact on implementation process and policy outcome.     

提高地方人大常委会会议审议质量的思考

地方人大常委会是地方人大常委会代表人民行使国家权力最基本、最主要的形式。因此,在新形势下,探索研究怎样提高地方人大常委会会议审议质量,坚持和完善人民代表大会制度,加强国家地方权力机关对“一府两院”依法行政和民主法制监督,联系人民代表、人民群众,是推进社会主义政治文明建设健康发展和经济社会全面发展的迫切需要,也是实现全面建设小康社会的重要保证。必须从精选议题、依法审议、督促落实三个方面提高地方人大常委会会议审议质量。