市场定位战略的综合模型研究

本文构建了帮助企业界定有竞争力的定位战略的综合模型,即市场定位方法的钻石模型.本文认为,定位涉及三个关键任务:(1)准确识别目标顾客的需要并确定定位的外延或范围;(2)明确企业在定位主张中强调的顾客收益和价值;(3)制定相应的4P战略以支持定位主张.因此,市场定位需要沿着三个维度展开:(1)制定定位战略的程序;(2)在程序维度的每个具体步骤上需要完成的核心任务;(3)任务维度的每个具体举措所涉及的4P范畴.钻石模型就是整合了这三个维度的理论框架.本文对钻石模型的理论优势和对营销实务的指导作用进行了实证检验.     

基于发展新理念的粮食类家庭农场成长绩效测评研究

基于发展新理念对粮食类家庭农场成长绩效的评价指标进行理论遴选后,借助专家评审和鉴别力分析进行指标筛选,构建了具有较高信度和效度的评价指标体系。以华北平原五省的453户粮食类家庭农场为样本,采用AHP-模糊综合评价模型,对指标体系做了应用研究。结果表明：粮食类家庭农场成长绩效虽在总体上处于中等偏上水平,但个体间存在一定的成长绩效差异;经济绩效整体表现良好,创新绩效却较低。因此,应引导粮食类家庭农场平衡性成长、制定精准扶持方略和建立成长绩效监测体系。     

习近平新时代开放发展理念的致思逻辑

党的十八大以来,面对全球经济深度融合的开放时代,以习近平同志为核心的党中央准确把握国际国内发展大势,提出了新时代开放发展理念,指明了我国开放发展的新方向,奏响了我国开放发展的新乐章。习近平新时代开放发展理念具有深厚的理论渊源,并以基本要求、布局安排、实施路径构成了其逻辑体系,彰显了继承性与发展性相统一、包容性与竞争性相统一、民族性与世界性相统一等鲜明特点。     

A bibliometric analysis of operations research and management science

Bibliometric analysis is the quantitative study of bibliographic material. It provides a general picture of a research field that can be classified by papers, authors and journals. This paper presents a bibliometric overview of research published in operations research and management science in recent decades. The main objective of this study is to identify some of the most relevant research in this field and some of the newest trends according to the information found in the Web of Science database. Several classifications are made, including an analysis of the most influential journals, the two hundred most cited papers of all time and the most productive and influential authors. The results obtained are in accordance with the common wisdom, although some variations are found.     

周紫芝新乐府观述论

周紫芝是宋代唯一既大量创作乐府诗，又编辑整理前人的乐府诗，且对本朝乐府诗进行批评的著名诗人。周紫芝对乐府诗的批评以新乐府为主，并首次将关注的目光投向了宋代新乐府。周紫芝的乐府观主要表现为：在古今乐府并存的情况下，充分重视与肯定新乐府；首次对宋朝新乐府予以关注并高度评价；注重唐人新乐府与宋朝新乐府之间的影响关系。     

城管执法冲突的三方感知与对策建议——以昆明市五华区为例

从1997年全国第一个综合执法试点建立到现在,城管队伍已经经过了15年的发展。新闻媒体上越演越烈的城管执法冲突事件,给这个直面大众的城市管理部门蒙上了一层阴影。本文以昆明市五华区为例,探究执法者、被执法者以及第三方(其他城市居民)的心理情感和冲突感知,据此剖析城管执法冲突发生的原因,并从转变执法理念、完善法制建设、提高人员素质、调整执法方式、加强舆论宣传等方面提出解决冲突对策。     

The social experience of physically disabled Australian university students

Research on the university experience of disabled students has focused on barriers in learning and teaching, while the social world of university has as yet gained little attention as a distinctive object of study. Here we examine social experience and socially imposed restrictions through the lenses of social capital and self-concept. A qualitative study investigated the formation of social capital and changes in self-concept amongst physically disabled Australian university students. Data were collected through semi-structured interviews and analysed using a grounded theory approach. The study found weak social attachments at university, but stronger attachments outside. Self-concept did not appear to be structured in any direct way by university-generated social capital, partly as a consequence of its weakness.     

园林景观规划设计与地域文化

地域文化的缺失导致园林景观规划设计及其实施效果呈现雷同的趋势,通过提出规划设计中地域文化的范畴和意义,强调了体现地域文化在规划设计中的重要性。借助三个实际的规划设计案例从宏观角度提出规划概念应与地域自然特点、人文特点等要素有机结合,从而从微观角度提出设计可采用保留、抽取、融合、再现等手法来体现地域文化。此外,在规划设计中运用地域文化应该注意契合性、创新性、烂漫性及可实施性等的几个方面的问题。