墨家“仁义”论功利特性的再分析

功利的内容既可以是物质性的,也可以是精神性的。从墨家"仁义"论物质性功利和精神性功利的内容看,墨家的功利论虽从物质的角度切入,但其最终还是归结为精神上的功利。     

突破农业两大难题:粮改与土地流转

在中国国内农业格局大调整和中国成为WTO成员国的背景下 ,农业制度因素越来越重要。从近期看 ,需要重点突破两个方面的传统农业制度 ,即在粮食流通制度与土地流转制度方面进行制度创新 ,从而为 2 1世纪初期新一轮农业发展和农业农村现代化建设做好基本的制度准备。本文跟踪分析我国粮食购销市场化改革进展和土地流转新的形式 ,提出了加速粮食购销市场改革和促进土地流转的制度创新思路     

网上购物意愿的影响因素分析--基于江苏省13市的经验证据

在对江苏省13市调查的基础上,通过建立线性概率模型,分别针对性别、年龄、婚姻、收入、教育、地域等因素对江苏省消费者的网上购物意愿影响程度进行分析,得出相应实证结果。结果表明收入是影响消费者网上购物意愿的最显著因素,其他均为不显著因素,但年龄、受教育水平对消费者网上购物意愿影响呈现一定的规律性。     

山寨产品/真品相似性评价与山寨产品购买意愿

研究了山寨产品/真品相似性评价对山寨产品购买意愿的影响,并且将相似性评价进一步区分为象征相似性评价和功能相似性评价.通过问卷调查和回归分析,研究发现象征相似性评价和功能相似性评价是2个可以区分的概念,并且在象征相似性评价与购买意愿关系中,使用窘迫性的调节作用显著;在功能相似性评价与购买意愿的关系中,使用窘迫性和聪明购买者感知的调节作用显著.     

不同维度信任相互作用及对在线购物意愿影响研究

信任显著影响消费者对特定网站的购买意愿,许多学者分析信任对于购买意愿的影响,但大多都将信任作为单一维度的变量进行分析。将信任分解为能力信任、正直信任和友善信任3个基本维度,分析不同维度信任之间的相互作用及其对在线购物意愿的影响。通过在线收集191份消费者数据,采用三阶段最小二乘分析方法进行实证。研究结果表明,能力信任直接影响在线购物意愿,友善信任和正直信任并不直接影响消费者的在线购买意愿,正直信任通过与能力信任的相互作用间接影响在线购物意愿,友善信任通过作用于正直信任最终影响在线购物意愿。最后给出网站应如何分配资源和向消费者传达网站值得信赖的属性的建议。     

广告诉求与品牌个性感知差异对消费者购买意愿的影响研究

以汽车品牌为例,通过对比企业广告诉求和消费者品牌个性感知的差异,从品牌个性为消费者带来不同利益的角度探索这种差异对购买意愿的影响。实证结果表明,对于功能性和体验性品牌个性,广告诉求超出消费者品牌个性感知越多,购买意愿越低;反之亦然。对于象征性品牌个性,当消费者"圆熟"个性感知低于广告诉求时,广告诉求超出消费者感知越多,购买意愿越高。研究结论对企业的广告策略和品牌个性管理具有参考价值。     

Theory of dogmatism,personality traits and shopping behavior

Drawing on the theory of dogmatism and personality traits, this research examines the consumers' shopping behavior and intentions. We propose a model, which incorporates the precepts of stubbornness and retail purchasing conduct. Data were gathered from 446 shoppers in India and analyzed using partial least squares-structural equation modelling (PLS-SEM). The findings indicate that consumers' personality, purchaser conduct, narrowing conduct, and dependability influence their buying behavior. Moreover, consumers’ purchasing goals are influenced by assurance, customization, brand value, and social appeal. The study has practical implications for marketing managers who are focusing on customers with dogmatic behavior.     

A Comparison of Reorder Point and Material Requirements Planning Inventory Control Logic*

This paper reports the results of simulation experiments that compared the inventory efficiency (i.e., the customer service level provided by a given level of inventory) for two different inventory policies. One of these policies uses time-phased information on future demands like that found in material requirements planning (MRP) systems, while the other (the reorder point or ROP policy) relies on forecasts implicitly based on average past demands. After establishing that the MRP policies dominate for reasonable conditions, the uncertainty of the forecasts was manipulated until the policy preference was reversed. It requires a very perverse relationship between the forecast and actual demand before ROP beats MRP on inventory efficiency.     

Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions

Two experiments (one fictitious on environmental CSR and one real-life on a company’s social advocacy on gun violence) were conducted to examine how issue contention affects consumers’ reactions to corporate social responsibility (CSR). Results of the two experiments suggest that while issue contention does not lower consumers’ agency, it makes consumers less likely to engage the organization based on their values and beliefs (i.e., symbolic avoidance) regardless of the organization’s viewpoints. The results also suggest that this effect does not directly extend to actual purchase intention, which indicates that actual purchase intention is confounded by both symbolic interactions and tangible factors such as price and corporate expertise. Results of the two experiments provide important implications for public relations research, challenging the dyadic assumptions of organization-public interactions and relationships and calling for further attention on inter-publics and inter-organizations dynamics.     

最低收购价政策对我国稻谷市场价格预期的影响研究

稻谷最低收购价是我国粮食价格支持政策的重要措施。2004年以来，政策实施的基本目标围绕稳定国内粮食生产、保障国内粮食安全展开，其关键在于把握最低收购价格形成的市场预期效应。基于早、中、晚籼稻和粳稻的省级数据，采用面板估计方法分析稻谷最低收购价格在不同区域和时期对其市场价格预期的影响。研究发现：（1）无论在非政策执行区，还是政策执行区的非执行期内，稻谷最低收购价均有助于形成积极的市场预期，但其影响在非执行区弱于前1期市场价格的影响，而在执行区强于前1期市场价格的影响。（2）在政策执行区的执行期内，基于最低收购价格的托市效应，前1期市场价格对预期的价格差额（市场价格与最低收购价的预期差额）具有正向影响，最低收购价格则呈负向影响。因此，最低收购价格政策的改革应围绕政策执行目标充分考虑未来政策改革对市场预期的冲击。