情境、角色与媒介:对《人生》两版本中集市与文化馆场景的分析

路遥的小说<人生>和由其编剧的同名电影中,均出现了富于文化意味的集市和文化馆场景,它们在艺术作品中呈现了社会转型期的城乡文化景现.也具有某种叙事潜能.借助对小说<人生>和电影<人生>的解读.研究者可以透视这两个场景的叙事功能.并在欧文·戈夫曼的传播理论基础上对其文化意味进行比较和阐释.     

Driven by politics: agenda setting and policy-making in Hungary 2010–2014

Studies on media and politics generally find an effect of the media on the symbolic policy agenda. Analysing data from the Hungarian Comparative Agendas Project, we demonstrate that this effect is extremely weak in the Hungarian policy-making process. We identified those issues that received greater than average coverage in the media. However, we found that in the majority of cases governmental initiatives or decisions preceded the media coverage – that is, instead of the media agenda pulling the policy agenda, the general logic is the opposite: the media are talking about the policy initiatives of the government. The ambition of the paper is twofold. First, our findings reinforce those claims in the literature that point to the many institutional and political factors affecting the media-politics nexus. This suggests that policy-making might be very different in new(er) democracies. Second, our research analyses the policy-making side of Viktor Orbán’s governance. Changes in the polity, democratic backlash and illiberal tendencies are usually the focus concerning the political changes in Hungary since 2010, but no attention has been devoted to how this type of governance is reflected in policy-making. Our paper seeks to make a contribution also in this respect.     

现代传媒与公共治理:以杭州为个案的研究

在公共治理领域,现代传媒发挥着独特的作用,其规范性特征在于民主责任承担与民生事业关注两个层面.杭州民主民生的传媒行动,以现代传媒的实体化功能创新,建构传媒的场域效应、社会交往效应与治理效应.公共治理的现代传媒功能建构,关键在于建构合作治理的社会行动网络;其路径在于:导引社会行动,吸纳公众参与,促成制度规则体系的互动衔接.     

新媒体时代高校辅导员媒介素养的提升路径探析--基于高校舆论安全的视角

大学生作为新媒体使用最为集中的人群,他们对新媒体的认知、选择和使用,关系到高校舆论安全。与之关系密切的辅导员是引导其正确对待新媒体的重要群体,这个群体的媒介素养直接影响到大学生对新媒体的理性认知与科学使用。本文在分析新媒体时代信息传受关系变化的基础上,探究媒介素养内涵的新变化与新要求,尝试建构辅导员媒介素养提升的路径：成立专业教育机构;媒介素养教育制度化建设;媒体专业知识培训;媒体接触日常化等。     

从信息传播看大众传播媒介

现代社会中,大众传播媒介越来越成为人们生活中的信息来源.一般来说,媒介信息传播的过程是由媒介组织、产品、受众和反馈等要素构成的.在这个过程中,大众传播媒介决定着新闻、舆论、知识、广告、文化和文艺等信息传播内容哪些可以被传播以及怎样传播.媒介通过对象性、互动性、兼容性、科技性和经济性的信息传播,发挥着政治、经济、教育、文化等功能.媒介要使信息传播更有效,应该努力给受众提供高质量的信息,激发受众对信息的需求,并采用适当的传播形式以增强信息的刺激力.     

新兴媒体条件下的高校群体突发事件舆论引导机制构建研究

在高校群体突发事件中,以网络、手机和微博等为代表的新兴媒体对舆情发展具有双重作用,我们要充分认识构建高校群体性突发事件舆论引导机制的客观必然性,认真分析新兴媒体视角下的高校群体性事件的特点,积极探索群体突发事件的新闻发布机制、论坛交流机制、队伍建设机制、信息收集机制、预警防范机制、事件处置机制,努力构建高校群体突发事件...     

Framing the Women’s March on Washington: Media coverage and organizational messaging alignment

Half a million citizens participated in the Women’s March on Washington the day after President Trump’s inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores how media coverage framed those key messages through content analysis. Media frames mentioned all key messages, emphasizing solidarity and activation at the grassroots, and in a way that both supported and challenged organizational messages. Theoretical and practical implications are discussed.     

Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media

This article reports the results of the national survey of 287 Public Relations Society of America members regarding current media transparency practices in the United States. The purpose of the study was to understand the forms of media non-transparency that exist in the United States, levels of non-transparency at the national and local/regional media, and perceptions of non-transparent practices by the public relations practitioners in the country. The project builds on previous research on global media transparency (Tsetsura & Kruckeberg, 2011) and uses Tsetsura’s (2005) framework to study media transparency. The survey results showed that direct media bribery is not a pressing issue in the United States; however, indirect media pressures that involve new forms of content creation, including native advertising and content marketing, are worrisome. Specifically, forms of indirect media bribery are common at the local and regional media levels in the USA. Research findings demonstrate that U.S. practitioners experience particular non-transparent challenges when working with the media and recognize financial pressures that U.S. media outlets face today.The results provide a basis for creating standards in U.S. practice to ensure that new forms of content creation, including native advertising and content marketing, are not acceptable at any level when sources of content are not disclosed. The study concludes with the discussion about the importance of understanding how new forms of sponsored content relate to media transparency in the USA and why U.S. practitioners should understand how media non-transparency relates to the issues of native advertising and brand journalism.     

Examining the role of cognitive dissonance in crisis fundraising

Fundraising scholarship has focused on the application of public relations theory to the process particularly in exploring the predictive power in applying relationship management theory to the non-profit organization–donor relationship. However, people often are impacted by catastrophic events and want to donate to relief efforts even though they may not be connected to the region. A survey of two American Red Cross chapters’ donors revealed that individuals who contributed to the December 2004 tsunami relief efforts were more likely to experience feelings of cognitive dissonance than non-donors, and their donations resulted in a consonance restoration. These results support an argument for non-profits, particularly those in crisis response, to have an active crisis communication plan in place that deals not only with responding to the event but also having a proactive plan established to publicize how to donate to relief efforts. Highlighting the consonance restoration, non-profits should also discuss the positive aspects of donating to their efforts, such as the work being done for the disaster victims.     

Beyond “filling in the gap”: the state and status of Latina/o Feminist Media Studies

Against the socio-economic and cultural backdrop of the ongoing Latina/o media “boom,” this critical literature review delineates the location and status of contemporary Latina/o Feminist Media Studies. Departing from a critique of current mainstream Feminist Media Studies research and citational practices, it traces the influence of rapidly expanding transnational Latina/o media markets, the gendering of Latinidad, and transnational feminisms on recent Latina/o Feminist Media Studies scholarship. As it not only breaks with exclusively domestic analyses of intersectionality and accurately reflects twenty-first century media’s transnational orientation, this essay argues that the theoretical paradigms and thematic concerns of Latina/o Feminist Media Studies must ultimately be reframed as central, not marginal, to Feminist Media Studies research.