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51.
律琳 《吉林工程技术师范学院学报》2020,36(2):59-61
网络新媒体具有不同于传统媒体的特点,在网络新媒体语境下,网络新媒体人的素养也应提高。要想培养出网络新媒体语境下的优秀人才,口语表达课程必须创新,加强语音的标准度和优美度训练,校企合作,为学生提供实践平台,还要对学生进行专项训练,提升学生的专业素养,应用立体化教材,使考试形式多样化。 相似文献
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从统计事实出发,比较锡山市、涟水县两个地区的生育差异、分析造成生育差异的经济社会文化因素,用理论模型来揭示文化和生育的本质联系和文化对生育的影响机制和途径。 相似文献
54.
Peter Steyn Esmail Salehi-Sangari Leyland Pitt Michael Parent Pierre Berthon 《Public Relations Review》2010
The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use. 相似文献
55.
战争与媒体有着密切的联系。尤其是在实力悬殊的非对称战争中,媒体策略的运用在造成以弱胜强或者强者不能赢局面的过程中发挥了重要作用。以色列是地处中东危机频发的国家,拥有比较完善的危机管理机制,并通过战争总结经验教训,不断完善。本文以2006年黎以战争和2008年至2009年之交的加沙战争为例,考察了以色列在两次非对称战争中的媒体政策的调整,政府新闻部门、国防军和媒体的组合拳是当今以色列在非对称战争中媒体策略运用的主要特点,并取得了比较明显的效果。因此,媒体战、信息战在今后的非对称战争中也将占据更为重要的位置。 相似文献
56.
Organizations are faced with a myriad of emerging advanced information technologies. Management may be anxious about the numerous choices while simultaneously yearning for instant realization of benefits promised by the adopted technologies. Management should also be aware that the eventual institutional use of these technologies is dependent upon the learning and training opportunities presented to individuals. Individual approval or established perceptions toward technology appropriateness are mostly idiosyncratic and contingent upon numerous factors such as task goals or prior technology experience. This paper examines the effect of learning experiences with nine communication media, based on perception changes of media appropriateness. Two hundred and ninety-five MBA students participated in a longitudinal quasi-experimental study. Results indicate that traditionally rich media such as face-to-face, group meetings, and telephone were consistently perceived to be more appropriate than emerging new media over time. However, an individual's specific experience with communication media affects perceptions of media appropriateness, and this is particularly evident in computer-based communications. In addition, changes in perception of media appropriateness were directly related to the participants' learning experience and were particularly salient with new media. Furthermore, increased use of some media was found to be associated with decreased use of other media. This study demonstrates that deliberate technology-use mediation can be an effective management mechanism to facilitate an individual's ability to gain experience in the use of new technologies. This paper also suggests that an individual's media experiences and temporal factors are two important but underemphasized factors in understanding and studying technology choice and use. 相似文献
57.
Media exposure is widely known to increase institutional forms of political participation such as voting. Less well understood is whether media exposure also affects protest, a less institutional form of engagement. This paper examines the mechanics through which this relationship operates by considering the media's direct and indirect effect on voting and protesting, via political trust, efficacy, and knowledge. We make these comparisons by analyzing the unique Jennings panel dataset that collects information on respondents at three separate points. The results show that media exposure affects voting more than protesting and that these relationships operate through different mechanisms. While media exposure leads to voting because it increases political knowledge, it is associated with protest via external political efficacy. Furthermore, while this relationship is causal for voting it is only correlational for protest. The results illustrate the importance of disentangling forms of political engagement when considering media effects. 相似文献
58.
Although electricity generation technologies and safety have improved gradually over time, nuclear power, including generation facilities and waste repositories, are seemingly stigmatized in American culture. Contemporary literature has considered the impact of widely broadcasting nuclear accidents and how media coverage might alter public risk perceptions and in turn, U.S. nuclear policy. This paper discusses the vacillation of public support in recent decades and its ties to both media and scientific reporting. The analysis identifies how media coverage of accidents at Chernobyl, Three-Mile Island, and Fukushima overwhelmed scientific claims of safety and security in nuclear energy production. Additionally, the discussion considers how to bridge the information gap between scientists, citizens, and policymakers through increased knowledge dissemination. Finally, the implications of improved scientific communication in democratic policymaking processes are discussed. 相似文献
59.
肖秋红 《佛山科学技术学院学报(社会科学版)》2012,30(3):67-71
阐述大学生信息导航队伍成立的背景、作用和意义,分析该队伍开展信息导航服务的实践和效应。指出开展学生信息导航服务,有利于发挥大学生的信息技术优势,是创新与发展地方院校信息素质教育的重要举措。 相似文献
60.
媒体对大学生社会就业问题的报道应该从新闻报道真实性、主体倾向性特征理论入手,具体认清就业形式,站在政治理论高度,实事求是报道就业问题,发挥健康舆论引导;理清整体思路,寻找多方视角;加强主客体互动,强化可持续、跟踪报道。 相似文献