新兴媒体条件下的高校群体突发事件舆论引导机制构建研究

在高校群体突发事件中,以网络、手机和微博等为代表的新兴媒体对舆情发展具有双重作用,我们要充分认识构建高校群体性突发事件舆论引导机制的客观必然性,认真分析新兴媒体视角下的高校群体性事件的特点,积极探索群体突发事件的新闻发布机制、论坛交流机制、队伍建设机制、信息收集机制、预警防范机制、事件处置机制,努力构建高校群体突发事件...     

依托ECFA探索闽台服务业合作的新模式

伴随ECFA的生效、签署及海西建设《意见》的出台,闽台经济合作迎来了新的发展契机。本文在分析闽台服务业发展特征的基础上,深入探讨了闽台服务业交流合作的现有基础及发展过程中的制约因素,提出了以发展现代服务业为重点的新的合作模式,力将把福建建设成为两岸经济合作的现行先试区域。     

Framing the Women’s March on Washington: Media coverage and organizational messaging alignment

Half a million citizens participated in the Women’s March on Washington the day after President Trump’s inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores how media coverage framed those key messages through content analysis. Media frames mentioned all key messages, emphasizing solidarity and activation at the grassroots, and in a way that both supported and challenged organizational messages. Theoretical and practical implications are discussed.     

Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media

This article reports the results of the national survey of 287 Public Relations Society of America members regarding current media transparency practices in the United States. The purpose of the study was to understand the forms of media non-transparency that exist in the United States, levels of non-transparency at the national and local/regional media, and perceptions of non-transparent practices by the public relations practitioners in the country. The project builds on previous research on global media transparency (Tsetsura & Kruckeberg, 2011) and uses Tsetsura’s (2005) framework to study media transparency. The survey results showed that direct media bribery is not a pressing issue in the United States; however, indirect media pressures that involve new forms of content creation, including native advertising and content marketing, are worrisome. Specifically, forms of indirect media bribery are common at the local and regional media levels in the USA. Research findings demonstrate that U.S. practitioners experience particular non-transparent challenges when working with the media and recognize financial pressures that U.S. media outlets face today.The results provide a basis for creating standards in U.S. practice to ensure that new forms of content creation, including native advertising and content marketing, are not acceptable at any level when sources of content are not disclosed. The study concludes with the discussion about the importance of understanding how new forms of sponsored content relate to media transparency in the USA and why U.S. practitioners should understand how media non-transparency relates to the issues of native advertising and brand journalism.     

Examining the role of cognitive dissonance in crisis fundraising

Fundraising scholarship has focused on the application of public relations theory to the process particularly in exploring the predictive power in applying relationship management theory to the non-profit organization–donor relationship. However, people often are impacted by catastrophic events and want to donate to relief efforts even though they may not be connected to the region. A survey of two American Red Cross chapters’ donors revealed that individuals who contributed to the December 2004 tsunami relief efforts were more likely to experience feelings of cognitive dissonance than non-donors, and their donations resulted in a consonance restoration. These results support an argument for non-profits, particularly those in crisis response, to have an active crisis communication plan in place that deals not only with responding to the event but also having a proactive plan established to publicize how to donate to relief efforts. Highlighting the consonance restoration, non-profits should also discuss the positive aspects of donating to their efforts, such as the work being done for the disaster victims.     

Beyond “filling in the gap”: the state and status of Latina/o Feminist Media Studies

Against the socio-economic and cultural backdrop of the ongoing Latina/o media “boom,” this critical literature review delineates the location and status of contemporary Latina/o Feminist Media Studies. Departing from a critique of current mainstream Feminist Media Studies research and citational practices, it traces the influence of rapidly expanding transnational Latina/o media markets, the gendering of Latinidad, and transnational feminisms on recent Latina/o Feminist Media Studies scholarship. As it not only breaks with exclusively domestic analyses of intersectionality and accurately reflects twenty-first century media’s transnational orientation, this essay argues that the theoretical paradigms and thematic concerns of Latina/o Feminist Media Studies must ultimately be reframed as central, not marginal, to Feminist Media Studies research.     

Navigating Ethical Challenges in Social Media: Social Work Student and Practitioner Perspectives

ABSTRACT

The portable, accessible nature of technology affords social workers opportunities to venture outside traditional service contexts by engaging in the virtual realm. This qualitative article uses two small-scale exploratory case studies to investigate the concept of ethical challenges in online peer networking and blogging by a social work student and social work practitioner. The article seeks to address the opportunities for and complexities of navigating technology and social media, while also emphasising the need for social workers to acquire a range of skills and competencies, and use well-established frameworks to engage in ethical online practice.     

从情态量值的角度对比英汉学术口语中的情态分布

以英国学术英语口语语料库(BASE)中关于lecture和seminar两个主题和情景的话语为语料,建立相对应的汉语语料库,基于Halliday系统功能语法中的情态理论,从情态量值的角度对比英汉学术口语语体中的情态分布特征.研究发现:(1)情态在英汉学术口语中的分布存在显著性差异;(2)英汉两种语言都倾向于使用情态的肯定形式,较少用否定形式;(3)英语学术口语更倾向使用低、中量值的情态词,而汉语学术口语则多使用低、高量值的情态词;(4)英语学术口语的高频情态词分布不均衡,较多地使用了低量值情态词can,而汉语的高频情态词分布相对集中,没有表现出过多使用某个情态词的特点.     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

Illegal Aliens,Criminals, and Hypersexual Spitfires: Latin@ Youth and Pedagogies of Citizenship in Media Texts

This article aims to broaden the ways we conceptualize citizenship and implement citizenship education in social studies. To do so, the authors explore media texts as a curricular and pedagogical site for teaching lessons about citizenship. Specifically, the authors investigate how media drafts the boundaries of citizenship for Latin@ youth, and influences how young people come to understand who is and who is not perceived as a citizen entitled to rights and freedoms. Media texts, like formal social studies curricula, are powerful and enduring educators that shape how students know the world and imagine their place in it. Therefore, this article addresses how social studies teachers can integrate media texts into the classroom to explore representations of Latin@s and the impact that media has on our citizenship identities and experiences.